Erik: What do you find most appealing about that bottom up grassroots marketing? The creativity that you can put towards a campaign, I’ll use an example, when I moved to St. Petersburg Florida I was...
It’s really important to have an integrated marketing campaign. You know, you first of all you want to make sure that your message is consistent. But as I always say, just like if you were...
Good morning or good afternoon, everyone. My name is Alli Libb, and on behalf of the AMA, I'd like to welcome you to today's webcast, sponsored by Aquent, entitled Multidimensional...
How Does Viral Marketing Work Viral marketing is all about distributing your information by means of networks. It really is primarily about individuals spreading with others by word-of-mouth. It...
Winning B to B campaigns on some level are always gonna be the same. I mean it very much is about connecting to a customer and trying to deliver value with what your product or solution has to offer....
DEB OLER: We look at the fact that there's 18 million businesses out in the United States that are potential customers to Grainger. And I wish they were all ours today, but they're...
JAMES OBERMAYER: An innovative B2B marketing campaign in the last six months. I've worked for a while with a company named Door Components. They make steel doors and frames. How much more...
American Express Open for small businesses is one that has caught my eye. I think it-- it resonates with the brand promise that American Express has for small businesses. But it centers around a...
I think an innovative program that I’ve seen in B to B marketing, one that Adobe is executing now, we launched it about two months ago, in trying to get into more of a B to B space where we’ve not...