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JAMES OBERMAYER: An innovative B2B marketing campaign in the
last six months.
I've worked for a while with a company named Door Components.
They make steel doors and frames.
How much more industrial can you get than that?
I mean, they make product in this country to sell for these
steel doors and frames nationwide.
We went from no marketing to creating a website for them,
SEOing the website, creating a newsletter.
They went from 100 people on their email list to 12,000 in
three months.
They're reaching out into the marketplace selling their
steel doors and frames that go up in these
big high-rise buildings.
Most of the competitors in their industry are down 40% to
50% with this economy.
This particular company is selling more doors and frames
than they've ever sold historically--
and they're 25 years old--
because digitally, they went from 0 to 90 miles an hour in
less than 12 months.
I watched a company that was [? o-line ?]
and very conservative in their approach--
their sales manager Chuck Kiley, sales and marketing
manager, took this information.
The company president Bob [? Regg ?] said, if this is
the way we've got to do it going forward aggressively--
they went from very little marketing, just literature and
an old website, and grasped this new technology and
listened to people.
And they're selling more products than
they've ever done.
They're beating huge competitors in the industry
because they had an open mind.
They learned very, very quickly how to use the new
media today.
So they've done great.
And I love working with them.