Marketing campaign

MARK BOHEN: I'm a big admirer of companies that have the ability to really understand the consumer and uncover insights that could lead to different customer-facing activities. In our business...

BILL OGLE: Well, there are a lot of campaigns that I think work. And the ones that seem to work the best are truly integrated. What you're finding is that the television, the digital, the...

Retail is always close to my heart. So one that I think is current and particularly good is what Southwest Airlines is doing. And what they're doing is they're telling everyone that...

5 Reasons Your Business Needs a Social Media Campaign Reason 1-Social media allows you to connect and interact with your customer. As more and more people are constantly connected on the internet,...

There are two things that will go into winning marketing campaign going forward, first of all it’s establishing a emotional relevance. That there’s really something that engages the consumer, not...

>> Dom Goucher: Hello everyone, and welcome to this week's PreneurCast with me Dom Goucher, and him Pete Williams. >> Pete Williams: Howdy ho. How are you?...

A campaign that’s relevant to Google and search is a campaign Office Depot did. Where they brought in the voice of the customer as part of their paid search ad. And they had a tremendous lift in...

Welcome and congratulations. In the next couple of minutes you will get step by step instructions on how to put together a fantastically effective marketing campaign. This is not going to be like when...

JEAN-PHILIPPE MAHEU: One interesting marketing campaign that I was fortunate to be associated with is what American Express is doing right now. They are reviving their Members Project which was a big...

Erik: How is geo-positioning increasing marketing campaign potential in what you do? Jason: The advent of geo-positioning in virtually every device has changed the game in the sense that you can now...