Experimentation

>>Erik: So, your business, Myfootpath.com underwent three transitions over the course of nearly ten years. What has been the consistent theme across those three transitions?...

[ENERGETIC MUSIC] CLAIRE JOHNSON: If you're not going to adapt to the way the consumers are adapting today, you're not going to be finding the consumers of tomorrow. BOB BAROCCI: The...

I think that if we had six channels, ten, twelve years ago, and now we have some 30 channels to work with, you have to build your controls, you have to understand what works, and then you need to test...

MIKE DONOHUE: Experimentation has to happen, because, oftentimes, and especially now, the consumer is way ahead of the marketer. In this day and age, the consumer wants to connect, wants to have...

Right here, for anyone whose played the beta or played the recent incarnations of this game, you get it. This is kinda the future right now. In, you know, 20 years from now this is how we are going to...

If you're not going to adapt to the way that consumers are adapting today, you're not going to be finding the consumers of tomorrow. And I think it's just important to...

In today's marketing world I think it's really important people are innovating fast and that they're testing lots of different messages and they're trying lots of...

Experimentation marketing is important since it allows us to learn more about our consumers. Home building has such a long cycle. When you're building a house, sometimes you're 18 to...

MARILYN MERCEREAU: In our company, our CEO, John Chambers, expects us to get a 10 to one return on investment. So that absolutely means we have to do a lot of experimentation. We can't just...

WE ARE TALKING ABOUT THE DIRTY, F, WORD. THE F, WORD I'M TALKING ABOUT IS FAILURE AND IT IS SOMETHING I FAILED FOR YEARS. I HAD A MODO THAT FAILURE WAS NOT AP OPTION THAT CHANGE WHEN I   READ...