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If you're not going to adapt to the way that consumers are
adapting today, you're not going to be finding the
consumers of tomorrow.
And I think it's just important to acknowledge that.
And so for me, one of the things I'm most fascinated by,
and I think we have the company are, is the
interaction between the different channels you use as
a marketer.
So if you think about someone searching on Google, someone
looking for information on their mobile phone, someone
watching a video on YouTube, what are the connections
between the TV commercial you show and the behavior you see
on the internet and online?
And actually we can measure much more effectively if you
get your tracking right as a marketer.
Hey, this experiment actually drove traffic to my website,
this experiment on TV, this billboard, this really viral,
interesting campaign.
And I've seen a lot of exciting work we've done with
movie launches and you see that interaction, that
interplay between the channels.
And you realize every little test has an outcome that can
be really positive for your brand, for finding that
consumer that you're looking for.