B2b marketing

DR. YORAM WIND: In May 6, 1954, Roger Bannister broke the four minute mile. Until then, it was generally believed that no human being can run the mile faster than four minutes. That it's the...

All the data seems to be increasing. I think certainly for us the ability to do video well, short, concise, often I see us posting videos on YouTube which don’t have a called action at the end. So I...

The role of video in B to B marketing and be it consumer or customer focused marketing is going to be massive. It’s going to be transformational. It is going to be a vehicle of unparalleled power in...

I think the role of video in B to B marketing is going to only grow and become very significant. This is partly because people are very much attracted to video. For example, in universal search, if...

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FEMALE SPEAKER: So the first moment of truth is a concept many B2B marketers may not even be familiar with. It's a term that P&G coined with relation to the three to seven seconds that...

The Korean government is rushing to re-engage economically with Iran... by giving local firms the green light to engage in business-to-business transactions of humanitarian goods with the Middle...

JEN HOWARD: So to win at the zero moment of truth, you need to first be visible. And that means you need to be there to answer the questions that your potential customers have about your brand, your...

There are three basic kinds of B2B purchase situations. Each of these must be supported by different marketing strategies. The first kind is called New Task Buying: This is when a business is making a...

( music ) ( background conversation ) (Gerald – Graduate:) I'm very much a busy body. I have to be moving around all the time, and to me, this is, you know, a 50-thousand square foot...