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All the data seems to be increasing. I think certainly for us the ability to do video well,
short, concise, often I see us posting videos on YouTube which don’t have a called action
at the end. So I think getting smarter about that, you know, using YouTube more, using
our own websites more. I think one of the things we’re trying to do is just to get
landing pages websites, thinking often 3M, we may bring people to our websites, we’re
not clear about the conversion events. And certainly we launch a lot of new products,
the ability to-- a demo, video demo to show a new product or an application I think we’ll
see.
We have not done much ratings and reviews. But we want to. We’ve got some examples.
We want to do more of that ‘cause generally people like our products. And I think again,
to do video testimonials about products and applications, I think, will be powerful for
us. So I think the next couple years we’ll make a lot of improvements. I suspect this
year it’ll be pilots, you know, getting three or four examples in these areas. And
then next year a lot more people will want to get involved. You know, I’ve been 20
years with 3M, I’ve worked across five of the major businesses in line roles, not a
digital native by background. But I think this is pretty fun. I like going after new
areas. I think 3M, this is a really important thing for 3M to do well. And I think there’s
a lot of openness. We’re pretty-- pretty good culture about recognizing weaknesses
and trying to close the gap. I think our need is to do it faster.