B2b content marketing

Hi Folks Dave Waring here from Fitsmallbusiness.com with today's lesson of the day. In our last video we begin a new series on online marketing with a look at how Google's search...
OK, so the next section is social media and b2b IT content marketing. Lots of stuff there to talk about. So, the first topic or question, relates to Twitter. Matthew, in your own company's...
Referencing a post, Matthew, you wrote, actually it was two posts, at least two, about HP networking. I picked on this one partly because I used to work at 3Com and I left just before the Palm Pilot,...
Right, this next section is all about the pre-Sales IT VAR experience. And the first point I want to address with Matthew is in the post you wrote about RiverBed. Matthew, you compared the technical...
OK. So this question here relates to an earlier one about Twitter that Matthew answered, and resources being sometimes blocked by, maybe, larger corporates. So, the question, the point of discussion,...
From the marketing side, as a writer I hear a lot of marketers tell me, you know customers or prospects, these days are doing their own research. And they're able to compare vendors,...
OK. So the next question refers to lead generation and tech conferences, or vendor exhibitions - that type of thing. I know (that) Matthew, from his blog, does go to quite a lot of these, and there...
So, let's talk about case studies, or customer success stories, for a little bit. Matthew, how do you see these documents being of value to VARs, or to end customers, prospects? So, case...
Right. This question's about printed versus digital marketing materials. So, maybe twenty years ago, there were mostly printed materials. Data sheets were requested from the vendor, or faxed...
Right, this question is about IT vendors, and I've prefaced it with the phrase, "do IT vendors get corporate blogging?" So, Matthew, do you make time to follow any vendor...