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The role of video in B to B marketing and be it consumer or customer focused marketing
is going to be massive. It’s going to be transformational. It is going to be a vehicle
of unparalleled power in how we get our message efficiently to our stakeholders. It brings
to life and energizes an otherwise low engagement category in our case. It brings to life the
partnership that we provide to our customers, the solutions we provide. And to our consumers
it brings to life brands that they only interact with on a casual basis when they’re filling
up to go to work. And it’s a very low engagement category that we’re trying to bring life
and heart to. And I really feel like the ability to communicate on a more dimensional level
with them through video is a very powerful vehicle for us to do that.