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In terms of on line search, I’ve been just absolutely fascinated as I’ve looked at
some of the Google search statistics on things that might be very, very topical in today’s
environment. So for instance if you look at some of the statistics on couponing, they’re
just skyrocketing. They’re going up. And by contrast, if you were to go look up low
carb, it’s gone way, way down. So it’s all very intuitive and it makes sense, but
it’s that compare and contrast that looks-- it’s very, very interesting. And again--
once again, I think it’s about the tech savvy consumer that understands that the searches
today can be more complex. You know? They understand they can create search queries
that are more complex than they used to be able to in the past. Ergo it’s serving their
needs better. But it’s also that shopper that is totally consumed with finding value.