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For the past three days, we've been shooting for the Smithsonian's
Seriously Amazing ad campaign.
Seriously Amazing is something that's just awe-inspiring, that just strikes you, and
the minute you see it, you know it's great.
I think Seriously Amazing is about
being perpetually surprised and
amazed by the world around us.
What we're doing, of course, is
really setting the bar for the new Smithsonian.
The spark of curiosity is what makes you human.
It's really about discovering...
it's about wonder...
and it's about inspiration.
We're trying to help people understand, help them learn,
help them preserve their culture...
It's just really the best thing about America.
Smithsonian is seriously amazing,
and I get to see it in so many of its different aspects.
I get to see these amazing things and talk to the remarkable people who populate the Smithsonian.
We formed a question mark,
but it's arranged so that everybody forms the
exact shape of a question mark from a certain perspective.
I mean, it's a pretty good
physical embodiment of
the collection of museums that the Smithsonian has.
What's interesting about it is that unlike other institutions where you know
exactly what it is, the Smithsonian has so many aspects to it.
It sort of pops up in places where you wouldn't expect it to.
Discovery and learning can come from anywhere,
from space discovery to the plant kingdom...
I think it's about creating a conversation and
being able to further our learning and understanding of the world.
This has been the best few days of my life.
Thanks.
[laughter]
Learn stuff, it's important!
Awesome.