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Hi Dawn Damico here from YourResearchDiva.com Are you a one night stand? Let me explain
why I asking that question. In this short video we’re gonna talk about
content marketing with staying power, keeping your online marketing efforts connected and
how you can control your online marketing relationships.
Now, if the track that’s coming to your site is just a series of one night blog stands
then you really kinda wasting your time and your energy. I get it, the thrill of the chase
and get your juices flowing and it’s fun to go out and try this all marketing tricks
to get people to your site, that’s exciting I get that.
But the risk of sounding like a boring old married couple. Wouldn’t it be great if
you can get that week after week you had clients or prospects that were returning to your site
and coming back to you and looking to you as an expert or an attorney in your field
for the information that they needed. Yes, I know I can have all those trappings of any
long-term relationship but there’s no reason why you can’t spice it up every once in
a while and keep it interesting and keep it fun for your costumers right?
So, heres what I wanna do right now. I wanna give you three simple online marketing
ways to add staying power to your website. So, you have time to build those relationships.
You know, first and foremost it always come back to this, as you need to create an amazing
content. You know people are distracted they’re not just distracted by all the options that
they have on the internet in their smartphones and their tablets, they are distracted by
the other things in their life that are pulling for their attention and family and friends
and career and fun and all that kind of stuff. So, you have to create something that is so
amazing that you are going to be able to pull them away from those distractions and have
them, come and stay with you for a while. Now, the second thing I want you to do is
to easily link you anchor text to other pages. Now, here is why this is important. You know,
most of us know what an anchor text is. It’s the keyword within you content that you actually
have linked to some place else. Now, once they land on your site, you need to connect
all your pages and the reason this is important is because the way people think. Have you
ever noticed that once you start looking for something all of a sudden that thing is everywhere
it doesn’t matter what it is it doesn’t matter if you had never noticed it before.
The moment that you start thinking about that thing or you want that an answer to that problem,
you find information about it everywhere because your simply more aware of it. And let me give
you great example of this, at some point I would like to live in Malta and a few years
back I just really thinking about this. Oh gosh! I really reallly want to live there,
I was looking at pictures, I was on sites looking at and travel things and how to live
there and in a matter of about six month period, I met a man who actually live in Malta for
several years and started lay down the infrastructure for some of their tellecommunications staff.
I met another man who had a niece and a nephew who actually live in Malta for about three
years, I read across a magazine a food magazine that had a whole section on training in cooking
which included Malta in their article. I ran across another article that told about this
rock near Malta were few swimming around naked three times to become *** again which is
very interesting. But the most amazing part is I worked in a vault for short period of
time counting money and doing the change and whole little thing and the coin machine got
jam up one day. So, you do what you do you take it apart and figure out whats jamming
it up and you put it all back together. Well, as you guessed I’m sure by now the coin
that jamming up the machine was from Malta. Yes, I did purchase that coin and I still
have it today. So, my point is that once I started really
thinking about Malta it was everywhere and it’s going to be the same for your site
visitors. They come to your site for certain keyword then a really good idea for you for
your own page and your site SEO is to make it very easy for them to go from one article
to the next, you want to have that sticking power. So, if they are looking for that keyword
you highlighted and bold, you put it italics and then you also connected to another page
on your site that may be talking about the same subject. So, in that manner they already
aware of that keyword they are already aware what they’re looking for you’re just making
it very very easy for them to take the next step and find more information about whatever
it is they’re looking for. Now, the final thing is you wanna give them
someplace to go when they reach the end of the road or in this case the end of your blog.
A really really good way to do that is to make sure when they come to the bottom of
blog or something you had attention for that long then give them a little road map to go
at the bottom what you want them to do next. This is called action, you could actually
get ask them to do something like the blog post, share with friends or they leave a comment
or you can do something else where you can have a plug in if youre using Wordpress that’s
going to give him a list of related articles within your site and they can choose those
links to continue reading about whatever it is gets interested in.
So, the key in here is creating something amazing contents that gonna hold their attention.
Make it very easy for them to navigate through your site and find the things that interesting
them themost and finally remember that called action. Ask them to do something or direct
them to the next article if you’d like this article here some more that might be interested
in. So those are three very very simple ways to turn your relationship from the one night
blog stand into something that’s a little bit more ongoing and stable with your online
business relationships. So, I hope that helps you out. Thank you so
much for stopping by. This is Dawn Damico from YourResearchDiva.com
And I will see you nextime.