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OK, so the next section is social media and b2b IT content marketing. Lots of stuff there to talk about. So, the first topic or question, relates to Twitter. Matthew, in your own company's...
OK. So this question here relates to an earlier one about Twitter that Matthew answered, and resources being sometimes blocked by, maybe, larger corporates. So, the question, the point of discussion,...
OK. So the next question refers to lead generation and tech conferences, or vendor exhibitions - that type of thing. I know (that) Matthew, from his blog, does go to quite a lot of these, and there...
So, let's talk about case studies, or customer success stories, for a little bit. Matthew, how do you see these documents being of value to VARs, or to end customers, prospects? So, case...
Right. This question's about printed versus digital marketing materials. So, maybe twenty years ago, there were mostly printed materials. Data sheets were requested from the vendor, or faxed...