Crisismanagement

Understanding demographics is understanding what motivates somebody to do something. Whether it to be to buy the product that you're pitching, to read the book that you're promoting,...

Welcome to Ask the Advisor. Your chance to get valuable business insights brought to you by VonLehman all the time around professional our role is to assess the situation objectively with an eye...

Spinning a news topic is essentially spinning the facts in a creative way so that it benefits your client. PR people are known for their spin. I spin all day long and I don't even know it....

A lot of people ask me what public relations. Simply defined, it's the act of spreading information to gain public interest. It's about creating a buzz. Public relations is everything...

There are many different types of careers in the PR field. There is in-house PR and out of house PR. In-house PR is when you're actually working for the brand in house, meaning at their...

A launch party is a party to celebrate the launch of something new, be it the launch of a new album, be it a new product, a new website, a magazine. It's a way to create buzz and create...

I'm Paul Bolles-Beaven. I'm the Chief People Officer at Union Square Hospitality Group in New York City. I'm responsible for the hiring, training and development, and promotion...

bjbjR Gold Nugget #23 Peacekeeping Welcome to 24 Karat Gold Nugget Innovations re almost to the end of this gold nugget series. Today I shift focus to a more serious practice: peacekeeping, gold...

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How to get more press coverage is probably the most annoying question to me because guess what? Getting press coverage! But OK here, how to get more press coverage. I mean there's multiple...