What is Public Relations? 0:00:02.500,0:00:09.500 Hello, I’m Murray Newlands. Welcome to another episode of the Future of Engagement. Now we’re going to look at “What is Public Relations?”...

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>>Paul Baines: Hi, my name is Paul Baines. With me here today is Sir Robert Worcester, founder of MORI, who has come here to talk about the future of public opinion research. Sir Robert,...
People today are under an enormous amount of pressure to get to exactly the right job as soon as they get out of school. I just wanted to reassure people that there are different paths to success and...

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A tip sheet is very similar to a media alert. You can use a tip sheet to send out to paparazzi's to tip them off who is going to be there. What I do when I throw an event, I send out my media...

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So getting a client on a talk show similar to an "Ellen" or an "Oprah" is not easy. Depending on what the client is, is going to depend where it's going to...

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In the field of PR, gossip reporters are really important, because they really essentially help create a buzz for a client. Gossip reporters are, can be, your weekly magazines, from People, to Us...
What does a publicist do? Publicists represent people, places and products and strategically create buzz and get them into the media. And by media, it's everything from social media to...
A media alert is an alert that is issued to the press about a particular event that's going on. So the media alert is basically the who, what, where, when and why of the event, and it has all...

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So, a photo op is an arranged photograph that you know that the media will like. So, if you're at an event and you have certain celebrities there, what you want to do is set up a photo op of...