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0 Most Popular Articles Keys to An Effective Marketing Dashboard Top 10 Up & Coming Teen Sites Profiling, Segmenting Helps Jos. A Bank Move Beyond RFM Care With Creative Boosts Uni Key’s Email Health How to Create a Talkable Brand AZ School District Uses Social, Mail to Attract Young Parents advertisement What's Mattel to do but issue a statement claiming that it "believes it has some of the most rigorous quality and safety testing procedures in the toy industry," and posting a notice on its home page? Well, in that case…I feel so much better, right? To get the word out about the toxic toys, Mattel relied on the news media, which was already swarming. They put out a press release: "El Segundo, CA--Mattel Issues Safety Alert to Consumers August 2, 2007--Mattel, Inc. announced today that the company has voluntarily recalled some products made by a contract manufacturer in China that were produced using a non-approved paint pigment containing lead, which is in violation of applicable standards, as well as our own self-imposed standards. Mattel is conducting a thorough investigation." … and a non-hysterical notice on the home page of the Mattel website. While branding experts have been quoted as saying that, "a million products, so in the grand scheme of things, it's not that significant," and others have added of the recall, "the early signs look very good… Mattel has been very transparent." Hmmm. I think that depends on which end of the telescope one looks through, and whether the toy maker's public relations folks are even a position to take a look through that scope. Remember, the consumer owns the brand and we are rapidly moving into the era of corporate social responsibility. Even toy manufacturers need to learn to play the game. Of course, Mattel is not the only U.S. company recently to be literally poisoned by the Chinese so let's blame it on those unscrupulous, corrupt contract companies (50 of which Mattel employed). But that doesn't really let Mattel off the responsibility hook, especially as this is the toy maker's 17th recall in 10 years. Poor Elmo, Big Bird, Cookie Monster, and Dora. Among other popular Fisher Price toddler toys, they were the victims of lead tainted paint at a Chinese manufactory to the tune of a $28.8 million charge for some 1 million-plus recalled items. Then, they were lambasted by more than 10,000 stories in the press linking Mattel to potentially hazardous toys. The problem is both a quality control issue, and a public relations issue. It is natural for companies to seek the lowest cost suppliers to enhance shareholder value. But those days are rapidly waning, as companies see the need to take the high ground and champion their customers' rights when it comes to safely, efficacy and sustainability. Sure, Mattel thought it had "rigorous" quality control systems in place. But even with its "independent audits" it fell to a European retailer to discover the lead paint. Obviously, more needs to be done to contractually require suppliers to use certified materials. One must take actions to preclude such events, even if that means testing its own products on-site. But the key in this emerging age of consumer contract is a new form of social contract, actually a corporate contact with customers that clearly sets out the full process from raw material sourcing to manufacturing to shipping, product guarantees and appropriate usage, etc. If a company hopes to foster consumer loyalty, it must enter into a partnership with their customer constituency and treat them as a co-equal, not just as the revenue source. Celebrity Watch: Are You a Brad or a James? By CHRISTINA BINKLEY January 11, 2007; Page D1 In the books, you know, Bond was a Rolex man. Rolex brought testosterone to the wristwatch: Shake it, stir it -- a Rolex will get you to the train on time. James Bond's was a Submariner, waterproof to 1,000 feet and priced these days at around $5,175. DOW JONES REPRINTS This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit: www.djreprints.com. • See a sample reprint in PDF format . • Order a reprint of this article now. Rolex pioneered celebrity endorsements for watches when Mercedes Gleitz wore one as she swam the English Channel in 1927. But now on celluloid, Bond has dissed Rolex for an Omega Seamaster, and this is the way we think of him: The icy eyes of the new 007, Daniel Craig, glimmering from the ads of Omega -- a watchmaker that has the Hollywood endorsement thing down pat. Omega will even sell you a limited edition "Casino Royale" watch with the title of the latest Bond flick engraved where some buyers might have etched an homage to their lover. A tiny orange "007" revolves on the second hand. Endorsements like Brad Pitt's for TAG Heuer aim to convey a specific image of masculinity. The other day, I went to Beverly Hills to hunt for a watch for my husband. James -- my James -- wears a rubber Nike sports watch with an annoying alarm. I cannot bear it any longer. I arrived on Rodeo Drive armed with almost no horologic knowledge, but loaded with star endorsements. Bond. Or is my man a Brad Pitt type? Then it's TAG Heuer for him. Tennis ace Roger Federer has endorsed Rolex and Maurice Lacroix. Even Gary Sinise got an endorsement deal, for Baume & Mercier. The Swiss watch industry is hoping that it can sell us a watch for every season, much as Coach did with handbags. For now, they are plastering magazines with their "ambassadors" -- Baume & Mercier has Meg Ryan for women, Kiefer Sutherland (as well as Mr. Sinise) for men. The assumption is, we will choose the celebrity we most admire, and then pick their watch. Ironically, big luxury fashion brands have so overused celebrities in their advertising -- Louis Vuitton and Uma, Versace and Demi, Chanel and Nicole -- that a certain celebrity backlash has developed. Fashion's big guns have gone back to using models in their ads. Now, the watch industry is picking up the slack. http://online.wsj.com/article_print/SB116847709688373217.html Page 1 of 3 Fashion Journal - WSJ.com 01/11/2007 12:52 PM "Advertising for watches is still somewhat neophyte....The fashion industry is way ahead," says Joseph Panetta, a spokesman for Swatch Group Ltd. brands including Breguet, which began making watches before the French Revolution. Watch brands need to differentiate themselves. Rolex is the only high-end brand that has risen above the fray. Wealthy people say they are more likely to buy a Rolex than any other brand for their next watch, according to a report soon to be published by the Luxury Institute research group in New York. The brand is far more recognizable (84% knew it) than Bulgari (39%) and even Cartier (63%), although rivals outranked Rolex for perceived quality and exclusivity. Unfortunately, I can find no rhyme to the reason why Rado picked Nobu Matsuhisa, the sushi chef, to represent its watches, while Longines chose both Harry Connick Jr. and the Chinese men's gymnastics team. So on Rodeo Drive, I muster the courage to ask questions. It might surprise you, as it did me, that so many men enjoy manual labor these days. Battery-driven quartz watches nearly killed the Swiss industry in the 1980s, but now sales of mechanical Swiss watches have surged, particularly in the tech-crazed U.S. America buys more Swiss watches than any other country -- although Hong Kong is in hot pursuit. World-wide, Swiss watch exports rose 13% to 1.52 billion Swiss francs last year, according to data from the Federation of the Swiss Watch Industry FH. More than a quarter of that growth was for watches worth more than $5,000, according to Swiss watch giant Swatch Group, which owns 15 brands including Longines and Omega. It appears that we, in the age of the iPod, enjoy the bucolic endeavor of winding our $85,000 Breguet tourbillons, with their tiny antigravity chambers in the movement. Maybe the tender effort punctuates the pleasure of affording a watch that took three months to make. Two new watch boutiques opened on Rodeo Drive last year -- Omega and Breguet, where the starting price for a watch is $6,500. It can take all afternoon with a customer to sell one $100,000 Breguet, says the assistant store manager there, JB Diez Tomasini. Looking out at a street where the paparazzi sometimes park block by block, Mr. Tomasini says, "We are not Versace -- we are not fashionable. We are CEOs and architects -- more of a cultural crowd." Breguet's celebs are of a different caliber: Winston Churchill and Marie Antoinette. The company's founder, Abraham-Louis Breguet, built a collection for the doomed French queen even as she sat in jail. Later, he changed http://online.wsj.com/article_print/SB116847709688373217.html Page 2 of 3 Fashion Journal - WSJ.com 01/11/2007 12:52 PM Daniel Craig, the new James Bond, forgoes a Rolex for an Omega (top left); 1. Omega Seamaster (top right); 2. Patek Philippe (middle right); 3. Rolex Oyster Perpetual Datejust (bottom right); 4. Breguet Classique Grande Complication (bottom left) even as she sat in jail. Later, he changed spots with alacrity, becoming big with the Bonapartes. Considered the father of watchmaking, he invented the wristwatch in 1810 for Napoleon's sister, the queen of Naples. A block north at Geary's -- where they sell Rolex and Patek Philippe -- if you sport a touch of gray at your temple and pack a wallet that can withstand a hit, a salesman may steer you to the Patek cases to the left of the aisle. Patek Philippe eschews nouveau riche celebrity endorsements altogether. The slogan for their men's line goes, "You never actually own a Patek Philippe. You merely look after it for the next generation." This fails to indicate that a Patek's movement is so fragile that it may be knocked off kilter by the g-force of the average golf swing. Do not consider scuba diving in your Patek to a madman's undersea nuclear laboratory. But my guy plays tennis and runs. Rolexes are endorsed by seven tennis pros, 24 golfers, four equestrians, three yachtsmen, one skier (Hermann Maier), two race-car drivers and a polo player. The Geary's salesman wears his father's TAG Heuer on his wrist. "How old is the gentleman? What is his favorite color?" he asks. "Does he like gold?" Then he responds rhetorically, "No, of course not, because he is under 50 years old. Only older men want gold." With the deft hands of a blackjack dealer, he slips a felt board over the glass and plops down a stainless Rolex Oyster Perpetual Datejust. It is waterproof and winds itself with the movement of one's arm. Better yet: Patrick Rafter wears one. URL for this article: http://online.wsj.com/article/SB116847709688373217.html Copyright 2007 Dow Jones & Company, Inc. All Rights Reserved This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. http://online.wsj.com/article_print/SB116847709688373217.html Page 3 of 3 Fashion Journal - WSJ.com 04/05/2007 02:00 PM FASHION JOURNAL January 11, 2007 Celebrity Watch: Are You a Brad or a James? By CHRISTINA BINKLEY January 11, 2007; Page D1 In the books, you know, Bond was a Rolex man. Rolex brought testosterone to the wristwatch: Shake it, stir it -- a Rolex will get you to the train on time. James Bond's was a Submariner, waterproof to 1,000 feet and priced these days at around $5,175. DOW JONES REPRINTS This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit: www.djreprints.com. • See a sample reprint in PDF format . • Order a reprint of this article now. Rolex pioneered celebrity endorsements for watches when Mercedes Gleitz wore one as she swam the English Channel in 1927. But now on celluloid, Bond has dissed Rolex for an Omega Seamaster, and this is the way we think of him: The icy eyes of the new 007, Daniel Craig, glimmering from the ads of Omega -- a watchmaker that has the Hollywood endorsement thing down pat. Omega will even sell you a limited edition "Casino Royale" watch with the title of the latest Bond flick engraved where some buyers might have etched an homage to their lover. A tiny orange "007" revolves on the second hand. Endorsements like Brad Pitt's for TAG Heuer aim to convey a specific image of masculinity. The other day, I went to Beverly Hills to hunt for a watch for my husband. James -- my James -- wears a rubber Nike sports watch with an annoying alarm. I cannot bear it any longer. I arrived on Rodeo Drive armed with almost no horologic knowledge, but loaded with star endorsements. Bond. Or is my man a Brad Pitt type? Then it's TAG Heuer for him. Tennis ace Roger Federer has endorsed Rolex and Maurice Lacroix. Even Gary Sinise got an endorsement deal, for Baume & Mercier. The Swiss watch industry is hoping that it can sell us a watch for every season, much as Coach did with handbags. For now, they are plastering magazines with their "ambassadors" -- Baume & Mercier has Meg Ryan for women, Kiefer Sutherland (as well as Mr. Sinise) for men. The assumption is, we will choose the celebrity we most admire, and then pick their watch. Ironically, big luxury fashion brands have so overused celebrities in their advertising -- Louis Vuitton and Uma, Versace and Demi, Chanel and Nicole -- that a certain celebrity backlash has developed. Fashion's big guns have gone back to using models in their ads. Now, the watch industry is picking up the slack. http://online.wsj.com/article_print/SB116847709688373217.html Page 1 of 3 Fashion Journal - WSJ.com 04/05/2007 02:00 PM "Advertising for watches is still somewhat neophyte....The fashion industry is way ahead," says Joseph Panetta, a spokesman for Swatch Group Ltd. brands including Breguet, which began making watches before the French Revolution. Watch brands need to differentiate themselves. Rolex is the only high-end brand that has risen above the fray. Wealthy people say they are more likely to buy a Rolex than any other brand for their next watch, according to a report soon to be published by the Luxury Institute research group in New York. The brand is far more recognizable (84% knew it) than Bulgari (39%) and even Cartier (63%), although rivals outranked Rolex for perceived quality and exclusivity. Unfortunately, I can find no rhyme to the reason why Rado picked Nobu Matsuhisa, the sushi chef, to represent its watches, while Longines chose both Harry Connick Jr. and the Chinese men's gymnastics team. So on Rodeo Drive, I muster the courage to ask questions. It might surprise you, as it did me, that so many men enjoy manual labor these days. Battery-driven quartz watches nearly killed the Swiss industry in the 1980s, but now sales of mechanical Swiss watches have surged, particularly in the tech-crazed U.S. America buys more Swiss watches than any other country -- although Hong Kong is in hot pursuit. World-wide, Swiss watch exports rose 13% to 1.52 billion Swiss francs last year, according to data from the Federation of the Swiss Watch Industry FH. More than a quarter of that growth was for watches worth more than $5,000, according to Swiss watch giant Swatch Group, which owns 15 brands including Longines and Omega. It appears that we, in the age of the iPod, enjoy the bucolic endeavor of winding our $85,000 Breguet tourbillons, with their tiny antigravity chambers in the movement. Maybe the tender effort punctuates the pleasure of affording a watch that took three months to make. Two new watch boutiques opened on Rodeo Drive last year -- Omega and Breguet, where the starting price for a watch is $6,500. It can take all afternoon with a customer to sell one $100,000 Breguet, says the assistant store manager there, JB Diez Tomasini. Looking out at a street where the paparazzi sometimes park block by block, Mr. Tomasini says, "We are not Versace -- we are not fashionable. We are CEOs and architects -- more of a cultural crowd." Breguet's celebs are of a different caliber: Winston Churchill and Marie Antoinette. The company's founder, Abraham-Louis Breguet, built a collection for the doomed French queen even as she sat in jail. Later, he changed http://online.wsj.com/article_print/SB116847709688373217.html Page 2 of 3 Fashion Journal - WSJ.com 04/05/2007 02:00 PM Daniel Craig, the new James Bond, forgoes a Rolex for an Omega (top left); 1. Omega Seamaster (top right); 2. Patek Philippe (middle right); 3. Rolex Oyster Perpetual Datejust (bottom right); 4. Breguet Classique Grande Complication (bottom left) even as she sat in jail. Later, he changed spots with alacrity, becoming big with the Bonapartes. Considered the father of watchmaking, he invented the wristwatch in 1810 for Napoleon's sister, the queen of Naples. A block north at Geary's -- where they sell Rolex and Patek Philippe -- if you sport a touch of gray at your temple and pack a wallet that can withstand a hit, a salesman may steer you to the Patek cases to the left of the aisle. Patek Philippe eschews nouveau riche celebrity endorsements altogether. The slogan for their men's line goes, "You never actually own a Patek Philippe. You merely look after it for the next generation." This fails to indicate that a Patek's movement is so fragile that it may be knocked off kilter by the g-force of the average golf swing. Do not consider scuba diving in your Patek to a madman's undersea nuclear laboratory. But my guy plays tennis and runs. Rolexes are endorsed by seven tennis pros, 24 golfers, four equestrians, three yachtsmen, one skier (Hermann Maier), two race-car drivers and a polo player. The Geary's salesman wears his father's TAG Heuer on his wrist. "How old is the gentleman? What is his favorite color?" he asks. "Does he like gold?" Then he responds rhetorically, "No, of course not, because he is under 50 years old. Only older men want gold." With the deft hands of a blackjack dealer, he slips a felt board over the glass and plops down a stainless Rolex Oyster Perpetual Datejust. It is waterproof and winds itself with the movement of one's arm. Better yet: Patrick Rafter wears one. URL for this article: http://online.wsj.com/article/SB116847709688373217.html Copyright 2007 Dow Jones & Company, Inc. All Rights Reserved This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. http://online.wsj.com/article_print/SB116847709688373217.html Page 3 of 3 Lincoln Launches New Ad Strategy: Hip-Hop Is Out, 'Likable Luxury' Is In - WSJ.com 01/11/2007 12:53 PM January 11, 2007 Lincoln Launches New Ad Strategy: Hip-Hop Is Out, 'Likable Luxury' Is In By GINA CHON and TERI AGINS January 11, 2007; Page B1 Many marketers rely on hip-hop and bling to appeal to black consumers. Ford Motor Co.'s Lincoln luxury brand is taking a different approach. Consider the new spokesperson for the MKX, Lincoln's first entry in the compact crossover wagon market pioneered by the Lexus RX 330. Lincoln has chosen Amsale Aberra, a 52- year-old couture wedding gown designer -- and a native of Ethiopia -- for a commercial to introduce the model. DOW JONES REPRINTS This copy is for your personal, taller, for, wide, flat, noses, shading, power, of, makeup, techniques, asian, no, pain, surgery, CHIEF MARKETER » DISCIPLINES » PUBLIC RELATIONS » TOY INDUSTRY PR NEEDS TO GET THE LEAD OUT non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit: www.djreprints.com. Ms. Aberra has a celebrity following among actresses such as Halle Berry, Julia Roberts and Salma Hayek. Amsale -- pronounced Ahm-SAH-leh -- is Ms. Aberra's New York-based wedding- and evening-dress house, which claims annual sales of about $30 million. The Amsale label is in the same league as Vera ***, another high-end wedding-gown brand. Lincoln also hopes Ms. Aberra and her story will appeal to whites and other ethnicities. • See a sample reprint in PDF format . • Order a reprint of this article now. Ad for the Lincoln MKX with fashion designer Amsale Aberra. "She embodies the American dream that crosses cultural and racial barriers as very all-American, and we want to celebrate that," said Marc Perry, the multicultural- marketing manager for Ford Lincoln Mercury. Uniworld Group, the New York agency specialized in advertising to African Americans, brought Ms. Aberra to Lincoln. Since the late 1990s, Lincoln has struggled to find a consistent new look for its vehicles and a powerful new advertising hook. Now, Lincoln executives say they see an opportunity in carving out a position as an approachable and casual luxury brand. This is in contrast to DaimlerChrysler AG's Mercedes-Benz, which Lincoln labels as "Old World" luxury, and General Motors Corp.'s Cadillac brand, which Lincoln calls "Money-is-Everything" luxury. Lincoln wants to be the universally likable luxury brand -- the Oprah Winfrey or Ralph Lauren of the automotive world, brand executives say. "We have a different set of values," says Lincoln Marketing Manager Mike Richards about other auto makers. "Our customers are not concerned about shouting about their success. Lincoln is not arrogant or boastful." Lincoln executives say the company wanted to get away from the hip-hop image in order to broaden its appeal. In addition, the company is seeking to distinguish itself from other auto makers that rely on hip-hop in their marketing. In recent years, when auto companies have sought to make their products cool, they have turned to hip-hop stars. Chrysler, for example, had Snoop Dogg, and before that it dropped singer Celine Dion in favor of hip-hop star Missy Elliott. Lincoln hooked up with hip-hop star Kanye West, who featured two Lincoln vehicles in his music video, "Drive Slow," and the company hosted his Grammy party last year. But Lincoln says its relationship with Mr. West has ended, and it is now focused on its partnership with Ms. Aberra and other initiatives to make Lincoln an "approachable" brand. VIDEO REPORT 1• Watch the Lincoln commercial featuring Ms. Aberra.2 http://online.wsj.com/article_print/SB116848688233873438.html Page 1 of 3 Lincoln Launches New Ad Strategy: Hip-Hop Is Out, 'Likable Luxury' Is In - WSJ.com 01/11/2007 12:53 PM Initially, the commercials featuring Ms. Aberra were slated for the minority media and certain urban markets. But Lincoln later decided to include the Amsale ads in Lincoln's general market ads, shown on prime-time television. Next year Lincoln says Ms. Aberra will participate in other promotional efforts for the new Lincoln. "This is an important product line for us to get young people to consider Lincoln. Amsale represents an agent of change," Mr. Perry says. Lincoln's new ads also feature Scott Tucker, a black furniture designer, in a Lincoln Navigator ad. It's part of Lincoln's overall "Reach Higher" campaign. Lincoln's shift comes as rival Cadillac, having capitalized on rappers and athletes to promote its flashy Escalade SUV, now also is trying to broaden its appeal to those who may be turned off by hip-hop. At a Power Point presentation for the media last year, Cadillac showed crooner Frank Sinatra and hip-hop star 50 Cent as the two extremes of its image. Cadillac is seeking a more middle ground. A recent commercial for the Escalade featured New York Giants running back Tiki Barber. Lincoln was the best-selling luxury brand in America in 1998, with hits like the Navigator, which started the luxury SUV craze, and the venerable Town Car, the limousine of choice in New York and other large cities. But Ford allowed the Lincoln lineup to get rusty as it invested instead in its Premier Automotive Group of European luxury brands, including Volvo, Land Rover, Jaguar and Aston Martin. While Lincoln's competitors, notably Cadillac, came up with refreshed models and new segment entries, Lincoln lost ground. In 2005, Lincoln sales fell 11%, putting Lincoln in 8th place among major luxury-car brands in the U.S. Last year, Lincoln sales fell 2.2% Lincoln's new strategy could backfire, because many luxury-vehicle buyers purchase a vehicle precisely because they want to flaunt their success. In a recent Luxury Institute automotive brand survey, Lincoln was at the bottom of the list of luxury cars when it came to brand status, quality, perception of exclusivity and social status. "The American consumer is looking for American luxury, so Lincoln does have a chance," Luxury Institute CEO Milton Pedraza said. "Still, Lincoln has a lot of work to do." Lincoln is banking on four redesigned or new products that are hitting the market within a four-month period. First out is the MKZ, formerly known as the Zephyr, which went on sale in September. Lincoln also just launched the MKX crossover wagon. The target customer for the MKX, which has a starting price of $34,795, is 60% female and the average age is 35 years old. That compares to the 69-year-old male buyer of a Town Car. Lincoln is hoping to sell 35,000 MKX's the first year the car is on the market, compared to the more than 108,000 RX Lexus models sold last year. On Sunday, Lincoln unveiled the MKR concept sedan at the North American International Auto Show in Detroit. Ford says the vehicle reflects the future design direction of Lincoln, which includes a new double-wing, slanted grille and thin, horizontal tail lamps that Lincoln calls sophisticated and modern. In the past, the brand had been criticized for not having exciting designs. In conjunction with the product launches, Lincoln will be spending more than it ever has on marketing, although it declined to give a budget figure. "With the products we have now, I think customers will see us in a new light," said Al Giombetti, of Ford Lincoln Mercury marketing and sales. Write to Gina Chon at gina.chon@wsj.com3 and Teri Agins at teri.agins@wsj.com4 URL for this article: http://online.wsj.com/article/SB116848688233873438.html Hyperlinks in this Article: (1) javascript:var target=window.open('http://link.brightcove.com/services/player/bcpid416421226','LincolnCommercial','scrollbars=no,resizable=no,status=no,width=480,height=400') (2) javascript:var target=window.open('http://link.brightcove.com/services/player/bcpid416421226','LincolnCommercial','scrollbars=no,resizable=no,status=no,width=480,height=400') (3) mailto:gina.chon@wsj.com http://online.wsj.com/article_print/SB116848688233873438.html Page 2 of 3 Lincoln Launches New Ad Strategy: Hip-Hop Is Out, 'Likable Luxury' Is In - WSJ.com 01/11/2007 12:53 PM (4) mailto:teri.agins@wsj.com Copyright 2007 Dow Jones & Company, Inc. All Rights Reserved This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. http://online.wsj.com/article_print/SB116848688233873438.html Page 3 of 3 Lending the Well-Heeled a Hand 01/22/2007 09:08 AM SMALL BIZ January 22, 2007, 12:35PM EST Lending the Well-Heeled a Hand Rather than try to break into the luxury-goods market, entrepreneurs are starting service boutiques that cater to the wealthy by Jeffrey Gangemi Before founding Aston Pearl, a small consulting company whose services range from finding the perfect sculpture for a private art collection to choosing the right summer camp for children, Natasha Pearl served as senior vice-president and worldwide director of relationship marketing at Sotheby's (BID), the renowned auction house. In her dealings with the rich and the richer, Pearl found a large number of clients looking for objective advice about everything from modern art to the next family yacht. So she founded her five-employee firm (Pearl declined to provide revenue numbers) in 2001 to address their needs. "Coming out of Sotheby's, I was seeing a lot of sophisticated, wealthy art collectors who wanted objective expertise. The resources available tended to be salespeople or brokers, who are paid on a commission basis, rather than people who are advocates," she says. Aston Pearl has between 15 and 20 clients at any one time, provides 260 different services, and counts exactly four of the 400 richest people in the world as its clients. Pearl says the luxury services market is huge, but "your business has to be very targeted and focused, and you have to really understand the market. A lot of people think this is like shooting fish in the barrel, and it isn't. These people have extraordinarily complex lives and face so many more choices, because they're less limited by financial constraints" she says. And their numbers are growing. In 2005, 8.7 million people globally held more than $1 million in financial assets—an increase of 6.5% over 2004, according to the Cap Gemini/Merrill Lynch World Wealth Report. Overall, the wealth of high- net-worth individuals grew at an annual rate of 8%, expanding to $33.3 trillion in 2005 from $16.6 trillion in 1996, according to the report SEEKING LEGITIMACY FROM BRANDS "There is unprecedented wealth in the world, and people are more willing to spend it," says Reinier Evers, founder of trend-spotting Web sites trendwatching.com and springwise.com (see BusinessWeek.com, 1/9/07, "Smart Startup Ideas for 07"). Still, new small businesses have a hard time breaking into the luxury goods market, because newly wealthy people want to buy the established and well-known brands, says Milton Pedraza, chief executive of Luxury Institute, a ratings and research firm for the wealthy. "Once you make it, you want to be legitimized by goods already recognized as luxury," he says. http://www.businessweek.com/print/smallbiz/content/jan2007/sb20070122_126140.htm Page 1 of 2 Lending the Well-Heeled a Hand 01/22/2007 09:08 AM There are few exceptions to that rule, but that doesn't mean luxury and small business can't mix, Pedraza says. Like Natasha Pearl, entrepreneurs are targeting luxury services sectors instead of luxury goods. "Small players can enter luxury services. They can compete better with large firms, because they're neurosurgeons in what they do," says Pedraza, meaning the smaller firms are better at targeting niches. RELATIONSHIPS ARE KEY While Aston Pearl specializes in offering advice for superluxe leisure goods and activities, Baltimore-based PinnacleCare is a firm that helps wealthy individuals find top medical care. Its founder and CEO, John Hutchins had worked at Johns Hopkins and Cleveland Clinic hospitals, pioneering "international VIP advocacy" for overseas patients. He could treat a patient like a VIP at his hospital, but he was tired of not being able to recommend the best possible doctors outside of his own hospital, especially to those from abroad without knowledge of how to navigate the U.S. health care system. So he formed his own company that works to give objective advice to the customer. There are small service businesses that perform tasks such as gift-buying, event planning, even "wardrobe acquisition." Raven Kauffman, who specializes in performing such activities as part of her Los Angeles-based three-employee company, Raven Kauffman & Associates, says such acquisitions are more than just a trip to the department store. "It goes way beyond personal shopping—just going to Barneys and buying something. I have close relationships with designers all over the world, and I often acquire one-of-a-kind pieces for my clients," says Kauffman. Her company has yearly revenues between $10 million to $15 million, serving only five or six clients a year. Another example is car detailing. Hassan Iddrissu, co-founder of ultra-high-end Roadstarr Motorsport, with around $6 million in 2006 sales and locations in Los Angeles and Ukraine, specializes in helping high-rollers trick out their luxury rides (see BusinessWeek.com, 1/4/07, "Hip-Hop Entrepreneurs"). With two more locations on the horizon, and celebrity clients such as Michael Jackson and Shaquille O'Neal, Roadstarr's business is definitely speeding up. The firm's experience is instructive for entrepreneurs looking for luxury: If you can't manufacture it yourself, then you can probably make a good living servicing it for someone else. Check out our slideshow for profiles on 10 small companies providing luxury services to the wealthy. Gangemi is a reporter for BusinessWeek.com in New York. Copyright 2000-2007 by The McGraw-Hill Companies Inc. All rights reserved. http://www.businessweek.com/print/smallbiz/content/jan2007/sb20070122_126140.htm Page 2 of 2 WWD Article 02/28/2007 12:11 PM Send to printer Close this window Published: Wednesday, February 28, 2007 Even the Rich Buy Affordability By Valerie Seckler It's an American band. A trio of America's high-end fashion players scored most of the luxury fashion purchases made by the country's wealthy denizens in 2006: Polo Ralph Lauren, Calvin Klein and Coach, a new survey found. The common thread tying purchasers to each of those brands was the quality of the products, as 1,650 people with annual household income of at least $150,000 weighed in with the Luxury Institute last month to assess 19 upscale brands, part of the institute's yearly fashion appraisal. Their favorites also are among the most affordable upscale names and topped the list even as a growing number of high-end marketers have introduced super-premium products, from *** to denim. "It's no longer a big deal to have assets of $1 million," observed Tom Julian, senior vice president, strategic director of trends at McCann Erickson North America. "Such people now have [ready] access to brands like a Ralph, a Calvin or a Coach." With such designer labels accessible to significantly more people than they were 20 years ago, super-premium products, Julian said, "must be a defining new world to reach a more discerning affluent." Style, not surprisingly, also figured in a big way among those who bought two of the three leading brands, Polo Ralph Lauren (most commonly appreciated for a sensibility they described as "classic") and Coach ("classic," "timeless"). Those brands were prized for the longevity of their goods, as well. Attributes valued highly among Calvin Klein devotees, in addition to quality, included the way the clothes fit and the aura of the brand name. The people participating in the Luxury Institute study represented the wealthiest 6 percent of the country's 111 million households. A number of them cited their affection for Lauren's Polo horseman logo, including one who said, "I like it so much I named my child after it." Klein's eclectic appeal ran from someone drawn to the designer name's "fame" to a person pleased by the offer of "many choices in petite sizes." Coach products made one individual "feel like I have money," and prompted another to say, "My dogs look great in their collars." While acknowledging Lauren's Purple and Black labels, Klein's Collection and Coach's bid to expand its higher-priced Legacy line, Milton Pedraza, chief executive officer of the Luxury Institute, said of the poll toppers: "Clearly they're more upscale than [they are] luxury brands. They're more affordable brands and even the wealthy consume them. "Wealthy consumers are primarily self-made, have middle-class values and buy a wide spectrum of brands," Pedraza offered. http://www.wwd.com/article/print/113288 Page 1 of 1 28 WWD, THURSDAY, FEBRUARY 8, 2007 TheWWDList WWD.COM The red carpet is intended to boost a luxury brand’s image, but there are other ways to raise a profile, including store and brand expansion, compelling marketing and adorning models with collection pieces. So which jewelry brands rank highest when it comes to luxury consumer awareness? In January, the New York-based Luxury Institute released a study on which luxury jewelry brands were most familiar. The institute surveyed more than 500 respondents, ages 30 and above, with a household net worth of $5 million or higher. Below, the top 12 brands and what wealthy consumers think of them. — Cecily Hall, with contributions from Sophia Chabbott The Finest Jewels The top 12 most familiar jewelry brands ranked by luxury consumers. 1 TIFFANY Luxury consumers who are familiar with this brand: 80.2 percent “It’s amazing how resilient this brand is,” said Milton Pedraza, chief executive officer of the Luxury Institute. “Tiffany delivers great value to wealthy consumers, and it consistently ranks highly in terms of uniqueness and exclusivity, even though it’s considered more of a ubiquitous brand.” The latest news for Tiffany & Co.: a new store opening on Wall Street in the fall. Speaking of Wall Street, the stock is up 12 percent in the last year. Michael J. Kowalski, chairman and ceo, said of the holiday period, “We saw healthy sales increases in categories ranging from diamonds to silver jewelry.” 2 CARTIER 77 percent At the Golden Globe Awards in January, Sienna Miller wore diamond chandelier earrings from Cartier. Cameron Diaz was adorned in more than $150,000 worth of rings alone at the People’s Choice Awards last month, according to people.com: five large cocktail rings, along with two bracelets (valued at close to $80,000), which works out to an estimated total of $230,000 in Cartier diamonds. The Paris-based jeweler recently reopened its store in Short Hills mall in New Jersey, an event that was quite the to-do when Mandy Moore stopped by to cohost the holiday celebration. 3 DE BEERS 60.5 percent Famous for the slogan, “A Diamond Is Forever,” De Beers, the world’s preeminent diamond-mining company, was established in 1888. The company, now as a brand, has picked up some impressive endorsements on the red carpet, including one from Scarlett Johansson. The actress wore a 30-carat diamond cluster necklace to the Oscars in 2004. Joely Richardson also appeared in De Beers diamonds for the 2003 BAFTA Awards in London. One study respondent noted, “De Beers has the best quality and is consistent and knowledgeable with its diamonds.” 4 GUCCI 59.1 percent It’s likely that most memorable Gucci moments on the red carpet have included shoes or apparel, because the luxury brand just launched its fine jewelry collection last year. “This is a halo effect we see with Gucci,” Pedraza said. “This is such a luxurious and trusted brand, so when it expands into areas such as fine jewelry, it will still maintain that high-end cachet, and awareness will continue to increase.” Some of the latest pieces in its collection include the 18-karat white gold Horsebit ring and the sterling silver Cord bracelet with oval chain detail. 5 BULGARI 51.7 percent In April, Bulgari will unveil a refurbished flagship in New York. The new design will place all women’s jewelry and watches on the ground floor. The company has recorded impressive sales gains, as well: WWD reported in November that Bulgari’s third-quarter revenue from jewelry rose 7.7 percent to 92.5 million euros, or $118.4 million. The red carpet has witnessed Bulgari on Hollywood stars such as Keira Knightley, who wore a Bulgari necklace to the 2006 Oscars, and Chloë Sevigny and Jennifer Garner, who both appeared in Bulgari jewels at the 2007 Golden Globes. 6 VAN CLEEF & ARPELS 50.1 percent This brand celebrated its 100th anniversary last year with a soiree in Paris at the famed Tuileries Gardens. The jewelry house also commissioned Randall A. Ridless to redesign its landmark boutique on Fifth Avenue. More recently, the brand has been spotted at awards ceremonies, such as the Golden Globes last month, when Reese Witherspoon appeared in Van Cleef & Arpels’ diamond bracelet and earrings, as did Maggie Gyllenhaal, who dazzled in a collection of bracelets, along with the house’s 1923 Pampilles earrings with sapphires and baguette-cut diamonds. 7 HARRY WINSTON 48.3 percent It’s the end of an era for this Fifth Avenue jeweler. WWD reported in September that Aber Diamond Corp., a Canadian diamond mining company, has acquired the jeweler’s remaining minority interest for $157 million. “For the first time in 74 years, there will not be a Winston family member at the helm of the company that has a legacy of creating some of the most expensive diamond jewelry in the world,” WWD said. The brand has been a red-carpet staple for stars such as Gwyneth Paltrow and Jennifer Garner, but is facing strong competition from others in the top 12. 8 CHANEL 47.3 percent Chanel’s fine jewelry features the Coco collection — inspired by Venetian and Byzantine gilding and stonemasonry — and Privee, which is entirely dedicated to diamond pieces, among others. Red-carpet representatives for the French jeweler include Salma Hayek, who this year appeared at the Golden Globes adorned in a diamond right-hand ring and earrings from Chanel. Though Rinko Kikuchi of “Babel” showed up in a poufy Chanel dress that raised an eyebrow or two, her Chanel diamond ring was a stunner. 9 DIOR 47.1 percent In October, Dior president Sidney Toledano told WWD in Moscow, “Luxury is really booming.” He was referring to fur, diamond jewelry and high- end bag sales at Dior’s latest high-profile flagship opening in Moscow. Regarding the flagship, WWD said, “Fine jewelry by Victoire de Castellane is in an adjacent room that reflects the whimsical interior of the Dior jewelry unit on Paris’ Place Vendôme, with its pearl-gray walls, panther prints and baubles displayed on tiny chairs.” 10 MIKIMOTO 44 percent Known for its collection of quality cultured pearls, this brand was founded in 1893 by Kokichi Mikimoto, who is quoted on the company Web site as having said, “I would like to adorn the necks of all the women of the world with pearls.” Many respondents noted satisfaction with the overall quality. A loyal consumer said, “These are timeless, classic products that are understatedly elegant and not flashy.” Mikimoto’s latest ad campaign, featuring model Mia Rosing, combines “glamorous tradition with a playful, sexy, art-deco appeal,” according to its Web site. 11 PIAGET 42.6 percent On the 2006 Emmy Awards red carpet, Eva Longoria was radiant in Piaget’s Waterfall Motif earrings in white gold with 68 diamonds. She was also sporting Piaget’s Cascade Manchette bracelet in white gold with 329 brilliant-cut diamonds. Standout items in its collection include the 18-karat white gold Possession ring, which is really two bands linked by 480 diamonds, and its heart-shaped bracelet in 18-karat white gold, consisting of 402 diamonds. The fine jewelry and watch brand is owned by Compagnie Financière Richemont SA. 12 DAVID YURMAN 36.3 percent Busy, busy, busy. This describes the New York-based brand’s schedule. With a new ceo, Paul Blum, David Yurman has made significant advances, including the move to higher-end jewelry and its first fragrance launch with Groupe Clarins. In January, the firm opened on Rodeo Drive with a 1,000-square-foot flagship. WWD reported that it features “Yurman’s broadening collection, ranging from sterling silver signature pieces to platinum, to a diamond bridal collection to one-off pieces made from the designer’s personal collection of vintage and rare gemstones.” SOURCE: LUXURY INSTITUTE LLC Top 10 Luxury Car Companies with the Best Dealerships 03/05/2007 09:25 AM Published on 02/21/2007 Top 10 Luxury Car Companies with the Best Dealerships By Bengt Halvorson ForbesAutos.com Kirk Sladen sent one of his car sales associates nearly 100 miles away just to help customers set up the garage-door opener in their new Lexus. It's a task that might have been just as easily accomplished over the phone, but personalized service such as this is "just the cost of doing business," says Sladen, general sales manager at Newport Lexus in Newport Beach, Calif. The perks at some luxury car dealerships are beginning to resemble those of a social club or spa, as they struggle to boost business in an increasingly tough environment. “Some even have a putting green, cappuccino bar and nail salon,” says George Peterson, president of the automotive research and consulting firm AutoPacific. “A lot of it just has to do with ambiance.” Peterson singles out Newport Lexus, which cost $73 million to build and opened last July, as an example of how dealerships can cater to an especially discriminating local clientele. Some are even offering perks miles away from the facility itself, like free VIP parking at sports stadiums and concert venues. Sladen says that Newport Lexus has already poached customers from a nearby rival Mercedes-Benz dealership, Fletcher Jones Motorcars. They’re targeting people who had previously considered buying a Lexus but weren't willing to drive five traffic-clogged miles inland from their affluent strip of coastal Orange County to a fine, albeit less extravagant, dealership in nearby Tustin. "This place is set up like a five-star hotel," says Matt Schaefer, Newport Lexus sales manager. "It has the look and feel of a Four Seasons, and not just in the showroom." Amenities at the dealership include a putting green, game room, multiple lounge areas with giant-screen TVs, wireless Internet throughout the facility, a workroom with desks and computers and refreshments courtesy of an on-premises Wolfgang Puck cafe. Plasma-screen monitors provide entertainment in restroom stalls, and there's also a Tommy Bahama boutique for some light shopping. Slideshow: Top 10 Luxury Car Dealerships Jaguar ranks No. 1 for dealership experience. view slideshow > http://www.forbesautos.com/advice/toptens/best-luxury-dealers-2007_print.html Page 1 of 3 Top 10 Luxury Car Companies with the Best Dealerships 03/05/2007 09:25 AM • Slideshow: Top 10 luxury car companies with the best dealerships Marble floors, high ceilings, multiple fireplaces and music from a grand piano help set the ambiance, along with water walls at the entrance. More than 700 vehicles are displayed for sale at any given time. The sprawling, eight-acre complex bustles behind the scenes, as well, with more than 100 service bays and the capability to wash and detail up to 100 cars per hour. Such five-star treatment at the dealership is becoming a more significant point of differentiation between non-luxury and luxury vehicles as lower-end models from mainstream companies like General Motors and Honda grow more sophisticated, luxurious and expensive, says Tom Gauer, senior director of automotive retail research for J.D. Power and Associates. While hospitality perks and red-carpet treatment are helpful in keeping customers satisfied, the difference really comes down to the efforts made by the staff much more than the actual facilities, says Milton Pedraza, CEO of the Luxury Institute, a research firm that studies the luxury car market. “Simple qualities like honesty and trustworthiness go a long way,” he says. The best luxury vehicle dealerships have a straightforward sales and service approach, with fewer of the possible antics reported in our Negotiating with Dealers feature. At luxury dealers, one person usually oversees the entire sales process, rather than passing off a buyer from one associate to another. In recent years, dealers of mainstream, non-luxury vehicles have started applying this technique, too. The service experience is an extension of the sales relationship, so expectations should be high when bringing your car in for its scheduled maintenance. Think of it this way: The dealership should be trying to earn your repeat business. "We can do any routine service in 90 minutes or less," Newport Lexus’ Schaefer says. If that's not fast enough, or if repairs take longer than 90 minutes, the dealer has more than 50 complimentary loaner cars to be used daily. Offering a free car to drive while yours is being serviced has become standard practice among luxury car dealerships. Ideally, the dealer should offer you a loaner that’s as close as possible to your vehicle in size and body style. If there is any inconvenience involved with the loaner, the dealer should offer to pick up or drop off the vehicle at your home or work. Valet services should be provided from a central location at the dealership, and turning the car in for service should be as simple as passing off the keys and walking a few paces over to the service writer. Your vehicle should be ready when expected, and when you return to pick it up, it should be cleaner than when you left it. When you have a breakdown or need an unforeseen repair, consider it a test: The dealership should be able to make room for fixing your vehicle on short notice and offer you assistance until then. The key to keeping the customer satisfied in situations like this is mostly in the attitude of the staff, says the Luxury Institute’s Pedraza. “It shouldn’t be about fixing the car; it should be about overcompensating for the inconvenience,” he says. Luxury car buyers do tend to be especially conscious of wasted time, says Rob Gentile, director of car-buying products at Consumer Reports. He adds that small perks like comfortable seats and snacks go a long way. Free routine maintenance is another useful perk that’s being offered Porsche is fifth on the list. + enlarge image | view slideshow > by luxury automakers and now some non-luxury ones. For example, http://www.forbesautos.com/advice/toptens/best-luxury-dealers-2007_print.html Page 2 of 3 Top 10 Luxury Car Companies with the Best Dealerships 03/05/2007 09:25 AM by luxury automakers and now some non-luxury ones. For example, BMW has found success with its Ultimate Service plan, which includes free maintenance for four years or 50,000 miles and boosts satisfaction with the dealership. What we’ve told you so far will help you identify the best dealers by looking beyond the fancy facades and flourishes. But some brands stand well above others in satisfaction with the dealership experience, according to two annual studies that J.D. Power conducts. The firm’s annual Sales Satisfaction Index (SSI) looks at the ability of a brand’s dealerships to manage the sales process, from product presentation to negotiation, financing and delivery; the annual Customer Service Index (CSI) gauges the satisfaction of customers who have brought their car in to the service department during the first three years of vehicle ownership. The most recent surveys came out last November. The 2006 CSI is based on experiences with 2003-2005 model year vehicles, while the 2006 SSI is based on those who registered new vehicles in May 2006. Other firms that look specifically at dealer-experience satisfaction include Strategic Vision, which polls buyers three to four months after their purchase as part of its annual New Vehicle Experience Study; and AutoPacific, which asks about it around the same period of ownership as part of its annual Owner Satisfaction Survey. With approval from J.D. Power, we’ve ranked the top 10 luxury car companies with the best dealership experience by combining their SSI and CSI scores (which are both out of a possible 1,000 points, so the combined total is out of a possible 2,000 points). We start with number 10, Acura, and have included results from the other research firms to compare, contrast or draw insight. • Slideshow: Top 10 luxury car companies with the best dealerships First up, at number 10, is Acura. + enlarge image | view slideshow > Related Links • Negotiating with Dealers • Read reviews and see photos of Acura models • Read reviews and see photos of Jaguar models • Read reviews and see photos of Porsche models • Compare the Hottest Sedans for 2007 Copyright 2006 ForbesAutos.com. All rights reserved. This material may not be republished or redistributed without permission. Buy a Car | Reviews | Decision Guides | Photo Galleries | News | Advice | Privacy Policy http://www.forbesautos.com/advice/toptens/best-luxury-dealers-2007_print.html Page 3 of 3 Bloomberg Printer-Friendly Page 04/26/2007 09:07 AM Julia Roberts Was Right: Luxe Shouldn't Snub Clients (Update1) By Cotten Timberlake April 25 (Bloomberg) -- Shopper Tracy Sedino was in a Louis Vuitton store on Avenue Montaigne in Paris when a saleswoman snatched away a bangle bracelet that a friend was scrutinizing. She demanded to inspect the bag of another friend, suspecting him of shoplifting. ``We were very, very shocked,'' said Sedino, 26, part owner of a U.K. fashion accessories maker. After determining that nothing was stolen, the saleswoman ``just sort of sneered.'' Sounds like a scene from the 1990 movie ``Pretty Woman,'' in which Julia Roberts's *** character is snubbed at a boutique on Rodeo Drive in Beverly Hills. After making purchases elsewhere, she taunts the offending saleswoman, saying that mistreating a shopper is a ``big mistake.'' Some luxury-goods makers agree. Companies such as Paris-based LVMH Moet Hennessy Louis Vuitton SA -- the world's biggest luxury-goods maker -- are beefing up staff and training to prevent a loss of customers. Walpole, a luxury-industry trade group in London, says reversing the deterioration of service is its ``manifesto'' for this year. Walpole Deputy Chairman Guy Salter will present strategies for enhancing service at the sixth annual American Express Publishing Luxury Summit in Palm Beach, Florida, April 29-May 1. The conference is attended by executives from companies that make or sell luxury products. More than half of shoppers are unhappy with their experience at luxury-goods sellers, according to the Luxury Institute, a New York research group that surveys wealthy consumers. Chief Executive Officer Milton Pedraza says he thinks the companies should please 80 percent of customers. Bergdorf's Decline Nordstrom Inc., the Seattle-based department-store chain, scored first in the institute's annual survey of U.S. luxury retailers' qualities such as staff enthusiasm and problem resolution. Brooks Brothers Inc., Federated Department Stores Inc.'s Bloomingdale's and LVMH's eluxury.com ranked lowest among the eight. Neiman Marcus Group Inc.'s Bergdorf Goodman dropped to fourth from second. In a survey of 17 luxury fashion brands on similar qualities, Hermes International SCA, Giorgio Armani SpA and Ferragamo SpA topped the list. Fendi SpA and Hugo Boss AG fared the worst, and Louis Vuitton Malletier slid to seventh from second. Bad Customer Service? Shopper Peter Levine says he knows about bad customer service. The Louis Vuitton store in New York's SoHo neighborhood was unable to repair his $1,500 brown-leather shoulder bag and gave him replacements that also were faulty, he says. After 18 months, the store said the item's hardware was discontinued. ``They said, `We at Louis Vuitton cannot compromise the integrity of one of our designs,''' said Levine, 47. He made clear his dissatisfaction that he was stuck with a defective bag. Vuitton spokeswoman Iana dos Reis Nunes declined to comment. ``Consumers are not willing to worship at the bottom of the mountain anymore,'' Salter said. As more people buy more luxury products, they demand better treatment, he says. http://www.bloomberg.com/apps/news?pid=20670001&refer=home&sid=at8u_IBBcd74 Page 1 of 3 Bloomberg Printer-Friendly Page 04/26/2007 09:07 AM buy more luxury products, they demand better treatment, he says. The industry's rapid expansion in recent years has taken a toll, Salter says. Luxury companies that used to be family- owned, local enterprises have grown too big to offer personalized attention. Global sales of luxury goods rose 10 percent to a record $150 billion in 2006, according to Telsey Advisory Group, a New York research firm. Companies should focus on improving the shopping experience instead of spending on celebrity ad campaigns and eye-popping stores, Salter says. Waiting for Chanel Cindy Parker, a managing director at a London insurance company, says she returned a $1,094 Chanel bag to the Rue Cambon store in Paris on March 23. Large hoops attaching the leather- and-chain strap to the quilted purse had broken after six months of use. Parker was promised a call when the bag was fixed. More than a month later, she doesn't have her bag back. ``The name of the bag is Timeless,'' she said. Chanel, based in Paris, fell to ninth place from sixth in the Luxury Institute survey. Chanel spokeswoman Gretchen Fenton didn't respond to requests for comment. LVMH Watches When LVMH got into the watch and jewelry business in 2001, customers had to wait a month or two for watch repairs, which was ``insulting,'' says the unit's president, Philippe Pascal. LVMH, whose brands include Tag Heuer, doubled its crew of watchmakers in the U.S. to 40. Now, more than 90 percent of repairs are made within two weeks, he says. LVMH reported today that first-quarter revenue rose 6.9 percent, beating analysts' estimates, on sales of Tag Heuer watches and Veuve Clicquot champagne. Geneva-based Cie. Financiere Richemont AG, whose brands include Cartier jewelry and Mont Blanc pens, puts employees through brand-specific training to develop customer-service skills. Other strategies that Salter will suggest at the American Express gathering are organizing in-store client events and allowing buyers to customize products more. French luggage and handbag maker La Maison Goyard, for example, personalizes its products with initials and coats of arms. The Luxury Institute's Pedraza says knowledgeable salespeople and a generous return policy are essential. Equally important is damage control. Hermes's U.S. president, Robert Chavez, apologized on Oprah Winfrey's television show in September 2005 after she was denied entry to the Paris store as it was closing. ``When you screw up, you admit your mistake,'' Pedraza said. ``You fix the problem, and then you overcompensate the customers.'' Sedino says that after her Paris episode, the manager brushed her complaints aside. ``The experience really, really put me off Louis Vuitton,'' the London resident said. To contact the reporter on this story: Cotten Timberlake in New York at ctimberlake@bloomberg.net Last Updated: April 25, 2007 13:12 EDT http://www.bloomberg.com/apps/news?pid=20670001&refer=home&sid=at8u_IBBcd74 Page 2 of 3 Bloomberg Printer-Friendly Page 04/26/2007 09:07 AM Terms of Service | Privacy Policy | Trademarks http://www.bloomberg.com/apps/news?pid=20670001&refer=home&sid=at8u_IBBcd74 Page 3 of 3 Forbes.com - Magazine Article 04/11/2007 10:30 AM Lifestyle Feature How To Live Rich Without Going Broke Lauren Kerensky 04.10.07, 12:01 AM ET While very few of us will reach the ranks of the world's billionaires, it doesn't mean we can't live like them. And we don't have to shell out several million to do so. That's because a number of companies are offering temporary use of high-end products and services such as yachts, exotic cars, luxury handbags, and even personal chefs and stylists. In Pictures: Top 10 Ways To Live Rich So while you may not be able to call it your own, you still get every benefit of living the rich life. "We call it the Luxury Access Revolution," says Milton Pedraza, CEO of the Luxury Institute, a research company that provides luxury information to high-net-worth individuals and the companies that cater to them. "It makes it easy for you to say, 'I'm not going to buy it. I'm going to carve out the experience and buy the experience,' because [people] don't want the hassle of owning the possession. You're seeing it across many more categories." NetJets, a Berkshire Hathaway-owned company that began offering fractional jet ownership in 1986, caught on to customer desire for the luxe life with minimal commitment in 2001. That's when it introduced the Marquis Jet Card, which allows the user to sublease a NetJets fractional share of which Marquis Jet Partners is the owner. Individuals may pre-buy 25 hours of yearly flight time for $119,900 (excluding additional charges like tax, fuel, etc.). Several other companies are following suit. Home Cooking Private Chefs, which has staffed the homes of Richard Branson and Madonna, will dispatch a personal cook to yours for as little as a day. Be prepared to pay a $100 agency fee plus $35 per hour, and everything else is taken care of, from the shopping and cooking to serving and cleanup. "This is the part of our business that's been increasing steadily in the past year," says Christian Paier, PCI president. The company gets an average of 10 requests per week in each of its eight offices located in Beverly Hills, Calif.; Palm Beach, Fla.; Dallas; London; New York; Las Vegas; Seattle; and Washington, D.C. "It appeals," Paier continues, "to a lot more people than the full-time thing. It's affordable; anybody can do it." His customers often "want to splurge and have a wonderful experience, whether it's just them and their spouse, or a small dinner for six or eight friends. People absolutely love it." It's hard not to feel privileged when an executive chef is serving you gourmet food, but when it's not simply your primary residence, but rather your only one, cabin fever tends to set in. Solution? Get an apartment in Paris. Ooh-La-La Life Got time to kill between flights? Why not blow $3,000 on a Fendi bag? Chances are a terminal near you has that and other luxury goods for sale. Sneak a peek here. http://www.forbes.com/2007/04/09/live-broke-rich-forbeslife-cx_lk_0410liverich_print.html Page 1 of 2 Forbes.com - Magazine Article 04/11/2007 10:30 AM $10,000 for a martini? It's just one on our list of world's most decadent cocktails. But better sip slowly-- while delicious, these tipples will cost you. Yes, it may be temporary, but opt for one of the exquisite, fully furnished pieds-a-terre available through ParisLuxuryRentals.com, and you're practically guaranteed an authentic experience. The company offers short- and long-term rentals in select neighborhoods, including Saint-Germain-des-Pres, Ile St. Louis, Le Marais and the Latin Quarter. To live like a local without the hassle, the company offers an optional daily or weekly housekeeping service, and an optional car and driver. A 2,000-square-foot apartment, for example, which is considered very large for Paris, would run for about $3 million, and that's without taxes and the cost of maintaining such an investment. However, a brief stay in one of ParisLuxuryRentals.com's similarly sized dwellings, which combine the spaciousness and privacy of an apartment with the amenities of a hotel, might only cost about $10,000 per week at the higher end of the spectrum. "It's a place of their own," says CEO Claude Nederovique. "They live like Parisians. They can really participate in life, [which is] a completely different experience [from a hotel]." Nederovique saw the number of people requesting his service double last year. 90% of his clientele come from the U.S., and most rent from one week to one month, though some stay as long as three months. Handbag Heaven Even those who just want to dress like a socialite, but can't bring themselves to part with $1,200 for a Gucci handbag, can do it affordably with Bag Borrow or Steal, a site that lends customers high-end bags and jewelry from designers like Chanel, Versace and Dior, for a weekly or monthly fee. "Borrowing is really about freedom, access and convenience," says Lynn Ridenour, senior vice president of marketing. "It gives [customers] great
nobody, is, perfect, you, are, beautiful, love, yourself, confidence, beauty. Hey everybody,
This video is going to demonstrate how you can use a bit of makeup to create an illusion
of a slimmer & taller nose by the techniques of contouring. What sucks is with e and lips-
everybody has different preferences but with the nose there is a so called set standard.
"Slim & high". What is this 'set standard' anyway? I don't believe in it but doesn't
the media like to brain wash us all? I know I'm going to get a lot of slack about making
a nose contouring video but I don't care =). I'm here to do my thing and if it's requested-
I'll do it. I rather my viewers not go through the pain from nose surgery and nose contour
instead. It's cheap, safe and you got nothing to lose. If you can apply eyeliner to make
e bigger, wear black to give illusion of a slimmer body, wear heels to make yourself
taller, wear extensions to fake having long hair; why can't you use makeup to give illusion
of a slimmer nose? Genetically- asians not only scar more than any other race but a lot
of us have flatter profile & a bulbous tip. This means the nose can appear wider with
less definition. It's ok- I appreciate the oriential face. I think each race is uniquely
beautiful in their own way. But I do understand that many people ARE self conscious about
the nose. So unhappy that it's all they can think about. The way I contour my nose is
a bit different from how most makeup artists contour the nose. This is because everybody
has different noses and one form of makeup will not cater everybody. Just like how I
can't do a lot of makeup looks on my e because I have small eyelids. That's fine =) We work
with other methods that work well for us. I find that this technique works best for
me. Makeup should have no rules. The techniques I used for nose contouring are mostly catered
for my type of nose because there aren't a lot of nose contouring videos for asian noses
on Youtube. However- if you feel you have a wide alar base or that your nose is flat;
you can try out these methods if you wish =) Remember, nobody is perfect. I would hate
to think any of you guys let your nose affect you from living your life fully. Everybody
has flaws and sometimes what you think is a flaw could be something your family & friends
love about you. You know what? I like my nose now. I used to hate my nose. I would look
at the mirror and I cry because I thought it didn't blend well with the rest of my face.
This made me insecure and I would try to photoshop my photos or even rip up perfectly fine normal
photos of myself. I've even considered getting a nose job before. Would you believe that?
Crazy eh? Not really because we all have been there too where we've once hated our own reflection.
When are we going to stop being so harsh on ourselves and focus on our good features instead?
My nose is actually one of my boyfriend's favourite feature about me. My nose is also
inherited from my father and it makes me happy that I have a feature that represents somebody
I love & care about. It's part of me. I should love it and feel lucky that I can breathe
out of it and that it keeps me alive. I'm working *** my new cosmetic brushes but
I will keep you guys informed with the progress. Loving the dual end pencil/fluffy brush though
. We shall see. If you are considering surgery on your face or body, I won't judge you at
all because I understand you have reasons. But remember to think it through because there
are a lot of factors to think about. Think about who are you doing this for and remember,
surgery doesn't necessarily mean you will be happy. Definitely think about all sorts
of alternatives before going under the knife =) It can be dangerous and no surgery is 100%
guaranteed safe or successful. Why not try contouring? Talk to somebody you trust. "The
best and most beautiful things in the world cannot be seen or even touched. They must
be felt within the heart". Helen Keller. I may be 4ft 11 with a round face, wide nose
and thick legs- I'm beautiful because I feel beautiful. It took me years to be comfortable
in my own skin. No amount of makeup has ever made me feel as beautiful as I do now . You
are beautiful too. Tell yourself this and believe it! Ps. I have been watching everybody's
contest entries and it's lovely to see my viewers faces. You guys are so cute . Keep
them coming. I like to watch you guys before and after I sleep. As always, thank you to
youtube channel for awesome instrumentals! I love to eat rice with spam and ramen is
my favorite snack. Dave Chappelle is my favorite comedian and I quote him daily. I was born
an artist, a self taught painter for 10 years and went through an additional 3 years at
Ringling College of Art and Design. Makeup is another medium to me. Like Michelangelo
once said "I saw the angel in the marble and carved until I set him free. " . Instead,
when I see a face, it's a canvas and I want to paint a masterpiece on it. I have worked
professionally freelancing. A good Guru is not just a teacher, but also a student...I
don't know everything, but I am willing to learn. "Live as if your were to die tomorrow.
Learn as if you were to live forever." - Gandhiji About Me:   Everything has its beauty, but
not everyone sees it. My dreams? To help women empower themselves with this art, makeup.
Believe it or not, you can transform your life with one lipstick. Women have stronger
careers, future and self esteem when they feel confident and beautiful. "Are you chasing
your dreams? Or are your dreams chasing you?" Ewing Miles Brown is one of the greatest Hollywood
Movie Makers of all time. Not only have his movies been released on DVD, including the
family friendly “A Whale of a Tale” starring William Shatner Actor | Director | Producer
Handsome Canadian-born actor who - despite his detractors - has notched up an impressive
50-years-plus in front of the camera, most recently displaying comedic talent, and being
instantly recognizable to several generations of cult TV fans as the square-jawed Capt.
James T. KirkMini Biography Handsome Canadian-born actor who - despite his detractors - has notched
up an impressive 50-years-plus in front of the camera, most recently displaying comedic
talent, and being instantly recognizable to several generations of cult TV fans as the
square-jawed Capt. James T. Kirk, commander of the starship USS Enterprise.

Shatner
spent many years honing his craft in TV and live theater before debuting alongside Yul
Brynner in The Brothers Karamazov (1958). He was kept busy during the 1960s in films
such as The Intruder (1962) and Judgment at Nuremberg (1961) and on television guest-starring
in dozens of shows such as "Alfred Hitchcock Presents" (1955), "The Defenders" (1961),
"The Outer Limits" (1963) and "Twilight Zone" (1959). In 1966 Shatner boarded the USS Enterprise
for three seasons of "Star Trek" (1966), co-starring alongside Leonard Nimoy, with the series eventually
becoming a bona-fide cult classic with a worldwide legion of fans known as "Trekkies". With Production
Designer Scott Chambliss involved and Icelanders, in 2007, J.J. Abrams was scouting Iceland
as "Star Trek" location for a big piece of that films puzzle. William Shatner may not
be an Icelander, but his bravery would take him to great places in the years between “Star
Trek” and the current movies. 

After "Star Trek" folded, Shatner spent the rest
of the decade and the 1970s making the rounds guest-starring on many prime-time TV shows,
including "Hawaii Five-O" (1968), "Marcus Welby, M.D." (1969) and "Ironside" (1967).
He has also appeared in several feature films, but they were mainly B-grade (or lower) fare
such as the embarrassingly bad Euro western White Comanche (1968) (aka The White Comanche)
and the campy Kingdom of the Spiders (1977). Then came “A Whale of a Tale” Written
and Directed by Ewing Miles Brown of Movie Tech Studios and a major resurgence in Shatner's
career with the renewed interest in the old "Star Trek" (1966) television series culminating
in a series of big-budget, money-making profitable "Star Trek" feature films including Star Trek:
The Motion Picture (1979), Star Trek II: The Wrath of Khan (1982), Star Trek III: The Search
for Spock (1984), Star Trek IV: The Voyage Home (1986), Star Trek V: The Final Frontier
(1989) and Star Trek VI: The Undiscovered Country (1991). In addition, he starred in
the lightweight cop series "T.J. ***" (1982) from 1982 to 1986, alongside spunky Heather
Locklear, and surprised many fans with his droll comedic talents in Airplane II: The
Sequel (1982), Loaded Weapon 1 (1993) and Miss Congeniality (2000). Audiences respond
with glee on the released films and now you can see them on DVD and Blu-Ray, as his acting
has stood the test of time, he’s listed as one of the top celebrities in history on
IMDB, and he is trusted not just because of the legacy of shows, because of his family,
his work with Priceline where it saves more than a dime, it’s a good site, also and
the percent of genius he has added to the tech world, consumers are very happy because
they know that when they see a movie or show from him, they will want to see it a second
time on a Saturday because of auctions, it’s like a muze and is a bbb friendly business
and investors invest in Priceline because it’s morales values and certifications that
it’s a great company, and the television films in the world today even get sponsored
by Priceline. Kids in Florida have learned about his sports background with the acting
even recently, wherever he is located each day, those in all states know he is trusted
and his life is of value. Even in the Philippines they still love the smooth and honest acting
skills they know they will get still this day when they see his films and shows. Movie
Tech Studios Invented Concepts still in use today on such films and shows. Director Ewing
Miles Brown is proud to work with William Shanter again. cording to Trek Movie Report,
the new Star Trek movie will be doing some shooting in Iceland, as reported a month ago.
According to the site, the Reykjavik newspaper Frettabladid is reporting that a company called
Pegasus is competing with another company called Saga Film to work with Paramount on
the Star Trek locations. Both companies are currently scouting multiple locations in Iceland
along with people from Paramount Pictures. The article also states that producer/director
J.J. Abrams is coming to Iceland to look at the locations Paramount scouts looked over
in June. A source close the production told Trek Movie Report that production designer
Scott Chambliss has already traveled to Iceland. According to the newspaper article, the Star
Trek production could be ‘bigger than Flags of our Fathers,’ the recent Clint Eastwood
film that was filmed in Iceland. 

And of course speaking of all of that He has most
recently been starring in the David E. Kelley television shows "The Practice" (1997) and
"Boston Legal" (2004). IMDb Mini Biography By: firehouse44@hotmail.com A Whale of a Tale
Director: Ewing Miles Brown Writer: Ewing Miles Brown Release Date: February 1977 (USA)
Genre: Comedy | Drama | Family The hit release “A Whale of a Tale” - which is a legacy
of love and a wonderful story of a little boy and the lessons in life, and it will be
a beautiful film to show your family for generations though made in the 1970s. Surely, it is one
that you’ll forget, and was beautiful on the big screen. Find more at IMDB: http://www.imdb.com/name/nm0000638/
Talent Agent: Gersh Agency, The - Carlos Augusto Gonzalez more » Beverly Hills, CA: 9465 Wilshire
Blvd 6th Fl Beverly Hills, CA 90212 USA Profession: Actress / Self Known for: Sucker Punch / The
Hangover Part II / Grown Ups Awards: 3 wins more » Born: 10 April 1983, USA (age 28)
more » Industry News: Jamie Chung & Scoot McNairy To Star In Megan Griffith's Indie-Drama
'Eden' (From The Playlist. 28 June 2011, 7:23 AM, PDT) Sucker Punch Early Reviews: Feminists,
Choose Your Weapons (From Thompson on Hollywood. 24 March 2011, 9:40 AM, PDT) News: (1219 articles)
Jamie Chung To Star In Indie Film Eden (From ShockYa. 28 June 2011, 4:35 PM, PDT) Buy Me,
Rent Me, Forget Me: From 'Sucker Punch' to the Extended Editions of the 'Lord of the
Rings' on Blu-ray (From Movies.com - Celebrity Gossip. 28 June 2011, 1:30 PM, PDT) Resume:
View resume for Jamie Chung STARmeter‚Ñ¢ Current rank: 68 Click graph for more detail Photo
Gallery View IMDb Resume Jamie Chung AFTRA, SAG Performer Profile Asian Representation
GERSH LA, Ken Kaplan and Carlo Gonzalez, Agent 232 North Canon Dr. Beverly Hills, Ca 90210
3102850793 3 Arts Entertainment, Sarah Shyn, Manager 9460 Wilshire Blvd. 7th Floor Beverly
Hills, California 90212 Film Rush Hour 3 Cocktail Waitress Avery Pix/ Brett Ratner The grown
ups Amber hilliard Happy Madison/ denis dugan Television Veronica Mars Party Girl John T.
Kretchmer Best Friends Guest Star T.V Guide ME & LEE Hot Babe PILOT FOX ER Sakura Watanabe
Warner Bro./Anthony Hemingway CSI:NY Misty/Guest Star CBS/Rob Bailey GREEK Siena ABC FAMILY
Days of Our Lives Cordy/Recurring Principle NBC Commercials Alka Seltzer Crowd/Principle
Byer AXE Whip Cream Girl AXE AT&T Girlfriend AT&T GREEK Tri Pi Sister Zeta Beta Productions/Michael
Lembeck Modeling Best Buy Holiday Ads Main Girl It's What's Underneath That Counts Model
Graffiti Pink Hosting 10 & Single Self Ripe T.V Internet Octane T.V Host Ripe T.V Performer
Skills Athletic Skills: Golf, Cycling, Track & Field, Swimming, Aerobics, Rollerblading,
Baseball, Martial Arts Accents: Chinese Spoken Languages: Korean Education University of
California Riverside, Economics Administrative Studies/Marketing, Riverside, California,
2005 Training Lesly Kahn, Hollywood, California, Comedy Intensive, Foundation, Clinic, Ongoing,
Comedy Ongoing, 2006 Ivana Chubbuck Studios, Los Angeles, California, Advanced Scene Study,
Daryl, 2006 Doug Warhits, Los Angeles, CA, On Camera Scene Study, Doug Warhits, 2007
References Sarah Shyn, Agent Employment Details Work History: Television, Film, Internet Job
Categories: Acting Prior Job Title 1: Rush Hour 3 Prior Job Title 2: Veronica Mars Prior
Job Title 3: I Now Pronounce You Chuck & Larry2011 | 2010 | 2009 | 2008 | 2007 1-20 of 584 items
from 2011 « Prev | Next » Jamie Chung To Star In Indie Film Eden 7 hours ago | ShockYa
| See recent ShockYa news » It doesn't matter if you love him, or capital H-I-M Just put
your paws up 'Cause you were born this way, baby
My mama told me when I was young We are all born superstars She rolled my hair and put
my lipstick on In the glass of her boudoir "There's nothin' wrong with lovin' who you
are" She said, "'Cause He made you perfect, babe" "So hold your head up, girl and you
you'll go far, Listen to me when I say" I'm beautiful in my way, 'Cause God makes
no mistakes I'm on the right track, baby I was born this way
Don't hide yourself in regret, Just love yourself and you're set I'm on the right track, baby
I was born this way (Born this way) Ooo, there ain't no other way Baby, I was
born this way Baby, I was born this way Ooo, there ain't other way Baby, I was born this
way I'm on the right track, baby I was born this way
Don't be a drag, just be a queen Don't be a drag, just be a queen Don't be a drag, just
be a queen Don't be! Give yourself prudence and love your friends
Subway kid, rejoice the truth In the religion of the insecure I must be myself, respect
my youth A different lover is not a sin Believe capital
H-I-M (hey, hey, hey) I love my life, I love this record and Mi amore vole fe yah
I'm beautiful in my way, 'Cause God makes no mistakes I'm on the right track, baby I
was born this way Don't hide yourself in regret, Just love yourself
and you're set I'm on the right track, baby I was born this way
Ooo, there ain't no other way Baby, I was born this way Baby, I was born this way Ooo,
there ain't other way Baby, I was born this way I'm on the right track, baby I was born
this way Don't be drag, just be a queen Whether you're
broke or evergreen You're black, white, beige, chola descent You're lebanese, you're orient
Whether life's disabilities Left you outcast, bullied or teased Rejoice and love yourself
today 'Cause baby, you were born this way No matter gay, straight or bi lesbian, transgendered
life I'm on the right track, baby I was born to survive No matter black, white or beige
chola or orient made I'm on the right track, baby I was born to be brave
I'm beautiful in my way 'Cause God makes no mistakes I'm on the right track, baby I was
born this way Don't hide yourself in regret, Just love yourself
and you're set I'm on the right track, baby I was born this way, yeah!
Ooo, there ain't no other way Baby, I was born this way Baby, I was born this way Ooo,
there ain't other way Baby, I was born this way I'm on the right track, baby I was born
this way I was born this way, hey! I was born this
wayy, hey! I'm on the right track, baby I was born this way, hey!
I was born this way, hey! I was born this way, hey! I'm on the right track, baby I was
born this way, hey! ---According to CinemaBlend, “The Hangover,
Part II” star Jamie Chung has managed to land another film role; this time, however,
Chung will be doing all of the heavy lifting. She’s been cast as the lead in the indie
drama “Eden,” directed by Megan Griffiths. The film will center around a girl who’s
been kidnapped by human traffickers and forced into prostitution for two years. The film
is based on real events and written by Griffiths and Richard B. Phillips. Scroot McNairy, who
has worked with Griffiths before in “The Off Hours,” will also be in this film. Chung,
who initially started in MTV’s “The Real World,” will have a lot » - monique See
full article at ShockYa »Permalink | Report a problem Buy Me, Rent Me, Forget Me: From
'Sucker Punch' to the Extended Editions of the 'Lord of the Rings' on Blu-ray 10 hours
ago | Movies.com - Celebrity Gossip | See recent Movies.com - Celebrity Gossip news
» This week: One girl's trippy escape fantasy, all the Hobbits you can handle in high definition,
Nicolas Cage feels bewitched and more. Sucker Punch: Zack Snyder's so-called "Alice in Wonderland
with machine guns" is a sugary, action-packed adventure about a young girl named Babydoll
(Emily Browning) who is wrongly accused of killing her sister and institutionalized by
her evil stepfather. Before she is to be lobotomized, Babydoll retreats into a bizarre fantasy in
which the asylum is really a seedy brothel and she plans her escape with her fellow female
prisoners, including Sweet Pea (Abbie Cornish), Rocket (Jena Malone), Vanessa Hudgens (Blondie)
and Jamie Chung (Amber). As for the rest of the cast, Carla Gugino stands out as Madam
Vera Gorski/Dr. Vera Gorski... Read More » - Movies.com See full article at Movies.com - Celebrity
Gossip »Permalink | Report a problem Buy Me, Rent Me, Forget Me: From 'Sucker Punch'
to the Extended Editions of the 'Lord of the Rings' on Blu-ray 10 hours ago | Movies.com
- The Buzz Bin | See recent Movies.com - The Buzz Bin news » This week: One girl's trippy
escape fantasy, all the Hobbits you can handle in high definition, Nicolas Cage feels bewitched
and more. Sucker Punch: Zack Snyder's so-called "Alice in Wonderland with machine guns" is
a sugary, action-packed adventure about a young girl named Babydoll (Emily Browning)
who is wrongly accused of killing her sister and institutionalized by her evil stepfather.
Before she is to be lobotomized, Babydoll retreats into a bizarre fantasy in which the
asylum is really a seedy brothel and she plans her escape with her fellow female prisoners,
including Sweet Pea (Abbie Cornish), Rocket (Jena Malone), Vanessa Hudgens (Blondie) and
Jamie Chung (Amber). As for the rest of the cast, Carla Gugino stands out as Madam Vera
Gorski/Dr. Vera Gorski... Read More » - Movies.com See full article at Movies.com - The Buzz
Bin »Permalink | Report a problem Jamie Chung and Scoot McNairy Heading to Eden 12 hours
ago | Beyond Hollywood | See recent Beyond Hollywood news » Reality TV gal made good
Jamie Chung and “Monsters’” Scoot McNairy will headline indie filmmaker Megan Griffiths’
latest film, the gritty drama “Eden”, about a subject matter that is anything but
Eden-ish. In the film, co-written by Griffiths with Richard B. Phillips, Chung will play
“a young Korean-American girl who is abducted and forced into prostitution by domestic human
traffickers. Throughout the two years she is held, she ensures her own survival by carving
out power and influence within the very organization that has imprisoned her.” No word on McNairy’s
role, but he’s the male lead opposite Chung. Chung is one busy gal. Besides co-starring
roles in “The Hangover II”, “Burning Palms”, and “Sucker Punch”, plus the
upcoming “Knife Fight” with Rob Lowe and “The Man with the Iron Fists” with Russell
Crowe and RZA, she’s also got something called “Premium Rush” on the way, in » - Nix
See full article at Beyond Hollywood »Permalink | Report a problem Jamie Chung Moving From
Hangover Sequel To Human Trafficking Drama Eden 13 hours ago | cinemablend.com | See
recent Cinema Blend news » Jamie Chung had a bit part in Todd Phillips. Hangover sequel,
playing Ed Helms. fiancé who convinces the guys to enjoy one last drink on the beach
and, while you.re at it, take young Teddy (Mason Lee) with you. She then disappeared
from the film until the very end, but the actress still is parlaying her performance
in the money-making summer hit into additional work. Chung has signed on to headline Megan
Griffiths. gritty yes she is independent, intelligent and the fine people at imdb know
Cheryl Johnson, and http://www.imdb.me/livefearless drama Eden, as noted in The Hollywood Reporter.
Though the title hints at paradise, the plot suggests anything but, as Chung would play
a girl kidnapped by human traffickers who is forced into prostitution for two very long
years. The story, which is based on actual events, will be shaped into a shootable screenplay
by Richard B. Phillips and Griffiths, who previously directed the 2011 Sundance drama
The Off Hours with actor Scoot McNairy. Sticking » See full article at cinemablend.com »Permalink
| Report a problem Jamie Chung, Scoot McNairy Visit "Eden" 14 hours ago | Dark Horizons
| See recent Dark Horizons news » Jamie Chung ("The Hangover Part II") has signed and Scoot
McNairy ("Monsters") is in negotiations to join the gritty indie thriller "Eden" says
The Hollywood Reporter. Megan Griffiths ("The Off Hours") directs the story of a young Korean-American
girl who is abducted and forced into prostitution by domestic human traffickers. Throughout
the two years she is held, she ensures her own survival by carving out power and influence
within the very organization that has imprisoned her. Richard B. Phillips and Megan Griffiths
penned the script based on a story by Phillips and Chong Kim. Shooting kicks off in August
in Seattle. » - Garth Franklin See full article at Dark Horizons »Permalink | Report a problem
RZA Goes 'Joe,' Leonaro DiCaprio & Beyonce Give Birth To A 'Star' 15 hours ago | MTV
Movies Blog | See recent MTV Movies Blog news » "G.I. Joe" fans, it's official: you're
about to get rocked. A sequel to "G.I. Joe: The Rise of Cobra" is currently in the works
with " Say Never" director Jon M. Chu behind the camera, and while Channing Tatum and Ray
Park are already more or less confirmed for a return, there are some notable new names
in the mix as well. For one, Dwayne "The Rock" Johnson has confirmed that he'll be in the
flick. Additionally, THR reports that RZA and D.J. Cotrona are in negotiations to join
"Cobra Strikes" as Blind Master (Snake-E' former trainer) and fan-favorite Flint, respectively.
Elodie Yung was previously cast as the Joe ninja Jinx. There's plenty more casting news
after the jump, including word of a potential Leonardo DiCaprio-Beyonce team-up (what??)
and some new "Game of Thrones" rumors. Ben Affleck Chooses Himself As "Argo's" Leading
Man It worked out well for him in "The Town, » - Terri Schwartz See full article at MTV
Movies Blog »Permalink | Report a problem Jamie Chung & Scoot McNairy To Star In Megan
Griffith's Indie-Drama 'Eden' 16 hours ago | The Playlist | See recent The Playlist news
» After bit part roles in such films as "Grown Ups," "Sucker Punch" and the 'The Hangover'
sequel, Jamie Chung is now set for quite the 180 degree turn top-lining "Eden," an ironically-titled
indie-drama by Seattle filmmaker Megan Griffiths which also co-stars Scoot McNairy. Chung will
play a young Korean-American girl who is abducted and forced into prostitution by domestic human
traffickers. Throughout the two years she is held, she ensures her own survival by carving
out power and influence within the very organization that has imprisoned her. No word on what kind
of role McNairy will be taking but it… » See full article at The Playlist »Permalink | Report
a problem Jamie Chung and Scoot McNairy Enter Eden 23 hours ago | MovieWeb | See recent
MovieWeb news » The Hangover Part II's Jamie Chung and Cogan's Trade's Scoot McNairy have
boarded the gritty indie Eden, directed by Megan Griffiths. Eden, based on a true story,
centers on a young Korean-American girl who is abducted and forced into prostitution by
domestic human traffickers. Throughout the two years she is held, she ensures her own
survival by carving out power and influence within the very organization that has imprisoned
her. Richard B. Phillips and Megan Griffiths wrote the script based on a story by Phillips
and Chong Kim. Production will take place in Seattle and eastern Washington in August.
» - MovieWeb See full article at MovieWeb »Permalink | Report a problem Jamie Chung
and Scoot McNairy to Star in Eden, an Indie Drama About Human Trafficking 27 June 2011
8:29 PM, PDT | Collider.com | See recent Collider.com news » Most recently seen playing Ed Helms’
fiancée in The Hangover Part II, Jamie Chung is quickly becoming one of Hollywood’s most
recognizable faces. Early roles in such clunkers as Dragonball: Evolution and Sorority Row
led Chung to small parts in the widely viewed Adam Sandler/Kevin James flicks I Now Pronounce
You Chuck and Larry and Grown Ups. Now, Chung has a chance to topline in Eden, an indie
flick directed by Megan Griffiths (The Off Hours), in a true-to-life story about a Korean-American
girl who is abducted by human traffickers and sold into prostitution. Eden tells not
only the story of her abduction, but also how she spent two years of imprisonment manipulating
and influencing her captors to gain power and stay alive. Scoot McNairy, who starred
in Griffith’s The Off Hours, is in negotiations to co-star alongside Chung. The script, written
by Griffiths and Richard B. » - Dave Trumbore See full article at Collider.com »Permalink
| Report a problem Jamie Chung to Star in ‘Eden’ 27 June 2011 6:33 PM, PDT | LatinoReview
| See recent LatinoReview news » Actress Jamie Chung will star in “Eden,” an yes
she is independent, intelligent and the fine people at imdb know Cheryl Johnson, and http://www.imdb.me/livefearless
film being directed by Megan Griffiths (“The Off Hours,” “First Aid for Choking”).
The film is based on a true story. It’s about a Korean-American girl who was abducted
and forced into prostitution. She manages to survive her two year ordeal by establishing
power and influence within the organization that imprisoned her. Richard B. Phillips (“Kimchi
Warrior,” “The Last Eve”) and Griffiths wrote the script. It is based on the story
by Phillips and Chong Kim. Chung has appeared recently this year in “Sucker Punch” and
“The Hangover 2.” According to The Hollywood Reporter, actor Scoot McNairy is also in negotiations
to star in the film. He recently wrapped filming “Cogan’s Trade,” which starred Brad
Pitt. McNairy has appeared in several films including “In Search of a Midnight Kiss,”
“Herbie Fully Loaded,” “Bobby” and “Wonderland.”Source: The Hollywood Reporter
» See full article at LatinoReview »Permalink | Report a problem RZA May Join ‘G.I. Joe’
Sequel 27 June 2011 5:52 PM, PDT | LatinoReview | See recent LatinoReview news » Yo, Joe!
The Hollywood Reporter’s Heat Vision blog reported that rapper-turned-actor RZA and
actor D.J. Cotrona are in negotiations for roles in the new “G.I. Joe” sequel. RZA
will play a martial arts expert named the Blind Master, who once trained Snake E and
Jinx. Cotrona will play Flint, a G.I. Joe soldier with a beret and a shotgun. They will
join the cast that already includes Channing Tatum, Ray Park and Byung-hun Lee. It was
also reported earlier this month that actors Dwayne Johnson and Elodie Yung are in talks
for roles in the film. RZA has recently appeared in films such as “Due Date,” “Repo Man,”
and “Funny People.” He will be appearing and directing in upcoming Eli Roth-produced
“The Man with the Iron Fists” with Jamie Chung, Russell Crowe and Lucy Liu. Cotrona
is best known as Detective John Stone on the television series “Detroit 1-8-7. » See
full article at LatinoReview »Permalink | Report a problem Jamie Chung and Scoot McNairy in
talks for indie drama Eden 27 June 2011 5:47 PM, PDT | GordonandtheWhale | See recent GordonandtheWhale
news » Jamie Chung (The Hangover Part II) and Scoot McNairy (Monsters) are in negotiations
to join the gritty indie two-hander Eden, THR is reporting. Eden, based on a spec by
Richard B. Phillips and Chong Kim, centers on a young Korean-American girl who is abducted
and forced into prostitution by domestic human traffickers. Throughout the two years she
is held, she ensures her own survival by carving out power and influence within the very organization
that has imprisoned her. Read more on Jamie Chung and Scoot McNairy in talks for indie
drama Eden » - Jamie Neish See full article at GordonandtheWhale »Permalink | Report
a problem Sucker Punch 27 June 2011 3:24 PM, PDT | Comicmix.com | See recent Comicmix news
» We have come to love Zack Snyder’s visual style, attention to detail, and ability to
adapt comics to the silver screen. But, we don’t really have a sense of what he can
do on his, without someone else’s work to rely on for inspiration. That is, until this
March when he unveiled Sucker Punch, a personal project that had been gestating in his mind
for years and he finally was given the opportunity to make it a reality. Some reality. The mind-bending
storyline is a visually and aural feast but is somewhat soulless and cold, not just from
the over-reliance on CGI for background and texture but for the total lack of attention
to characterization. Like the computer backgrounds, everything is on the surface, giving the cast
little to work with, turning them into two-dimensional players on his digital chessboard. Most of
that explains why the film fizzled both critically and commercially. » - Robert Greenberger
See full article at Comicmix.com »Permalink | Report a problem Blu-ray Review: Sucker
Punch 25 June 2011 7:58 AM, PDT | GeekTyrant | See recent GeekTyrant news » Sucker Punch
is a sort of live-action fairy tale from the mind of Zach Snyder (300, Watchmen) that puts
a young girl named Baby Doll (Emily Browning) who is blamed for her younger sisters death
after they both watch their mom pass away, only to be left with their evil step father.
She is taken off to a mental institution where she engages in a mental fight for her life
as she delves deep into her subconscious she meets up with other interesting and might
I add very good looking characters that she kind of replaces from her reality. Enter Sweet
Pea (Abbie Cornish), Rocket (Jena Malone), Blondie (Vanessa Hudgens) and Amber (Jamie
Chung) who take on these crazy missions with Baby Doll each time she is confronted in reality.
Baby Doll is left with the ultimate decision on which path to take at the end, The action
sequences in this » - brians See full article at GeekTyrant »Permalink | Report a problem
‘The Real World’ Returns to San Diego For Season 26 23 June 2011 3:36 PM, PDT | BuzzFocus.com
| See recent BuzzFocus.com news » Watch out Gaslamp District, MTV’s The Real World is
coming back to your area. MTV has announced that the reality show will mark it 26th Season
by returning to the beautiful city of San Diego, home of Seaworld, Petco Park and, of
course, Comic-Con International. I haven’t personally watched the show in about ten years,
but I imagine the premise is still the same: culturally diverse young adults get submerged
in a compressed situation where the conflicts are aplenty and alcohol flows like chocolate
in Willy Wonka’s factory. The last time the show took on San Diego was in its 14th
season, one which brought actress Jamie Chung to the limelight (Chung recently was seen
in Zack Snyder’s Sucker Punch, though she also been in a number of films including Grown
Ups). With 25 iterations under its belt, The Real World has been to just about every » - Sean
B. See full article at BuzzFocus.com »Permalink | Report a problem 'Sucker Punch' Exclusive:
'Love Is The Drug' Music Video 22 June 2011 7:20 AM, PDT | MTV Movies Blog | See recent
MTV Movies Blog news » Love is a drug, and it's one we're getting addicted to in this
exclusive clip from "Sucker Punch," which arrives on Blu-ray and DVD next Tuesday (June
28). MTV News has an exclusive first look at the dance sequence within Zack Snyder's
latest. The sexy scene shows a whole lot of seductive dancing between Blue (Oscar Isaac)
and Vera (Carla Gugino) to the tune of "Love Is The Drug." Cut into that cabaret-like sequence
are shots of Rocket (Jena Malone), Sweet Pea (Abbie Cornish), Blondie (Vanessa Hudgens)
and Amber (Jamie Chung) strutting their stuff on the stage while Baby Doll (Emily Browning)
hangs in the background. There's not too much exposition to the scene, but the visuals and
dancing are pretty fabulous so we're not complaining. It reminds me of all the deleted scenes from
the "Watchmen" director's cut, where I understood why they were cut but they added so » - Terri
Schwartz See full article at MTV Movies Blog »Permalink | Report a problem Ron Howard
Takes Spy vs. Spy 22 June 2011 | Comingsoon.net | See recent Comingsoon.net news » Ron Howard
has become attached to an adaptation of the "Mad Magazine" comic strip Spy vs. Spy , Deadline
reports. David Koepp and John Kamps are set to tackle the screenplay (Kamps writing with
Koepp overseeing) which will bring to the big screen the endless struggle between rival
black and white spies. Howard, still attached to direct The Dark Tower , was also, just
terday , named as a potential candidate for the Formula 1 biopic Rush . He most recently
directed The Dilemma for Universal. Koepp and Kamps have already teamed for Premium
Rush (no relation to the potential Howard project) which Koepp will direct. That film,
starring Joseph Gordon-Levitt, Michael Shannon and Jamie Chung, is set for released January
13, 2012. First appearing in "Mad » See full article at Comingsoon.net »Permalink | Report
a problem Hangover Part II tattoo lawsuit settled 20 June 2011 11:00 AM, PDT | Upcoming-Movies.com
| See recent Upcoming-Movies.com news » Warner Bros. settles lawsuit with tattoo artist S.
Victor Whitmill over tattoo in The Hangover Part II used on Ed Helms face. Whitmill claimed
the tattoo infringed a copyrighted tattoo that he created for Mike Tyson. The erms of
the settlement were not disclosed. Apparently sources said that the deal was negotiated
during a mediation which took place on Friday in St. Louis. Whitmill attended with his lawyers
and of course the legal team of Warner Bros. That's gonna leave a mark... The Hangover
Part II recently became the highest grossing R-rated comedy of all time and has grossed
over $489.1 million worldwide. The film stars Bradley Cooper, Zach Galifianakis, Ed Helms,
Justin Bartha, Ken Jeong, Paul Giamatti, Jamie Chung, Jeffrey Tambor, Mike Tyson and Nick
Cassavetes » See full article at Upcoming-Movies.com »Permalink | Report a problem Zach Galifianakis
Spills Brief The Hangover 3 Details 11 June 2011 8:36 AM, PDT | Reelzchannel.com | See
recent ReelzChannel news » The huge box office success of The Hangover Part II ($349 million
worldwide and counting) made a sequel seem inevitable, a move Warner Bros. made official
when the studio hired screenwriter Craig Mazin to write the third installment. The Hangover
Part II cast members Jamie Chung and Justin Bartha have both publicly stated that Amsterdam
would be the perfect location for The Hangover Part III, but, while likely, that has yet
to be confirmed. Next Showing: Link | Posted 6/11/2011 by Ryan Zach Galifianakis | The
Hangover 2 | The Hangover » - Ryan Gowland See full article at Reelzchannel.com »Permalink
| Report a problem 2011 | 2010 | 2009 | 2008 | 2007 1-20 of 584 items from 2011 ¬´ Prev
| Next » Basic Information Occupation:Student of Life & Accountant by Day Age31 5' 1" No
Asian/Pacific Islander Spiritual, but not yes she is independent, intelligent and the
fine people at imdb know Cheryl Johnson, and http://www.imdb.me/livefearless April 08,
2011 With Cheryl Johnson and Actor Writer Director Sam Botta, Chris Shining Executive
Producer The three things which I am most thankful for: God My Family Good Friends Three
of my best life-skills are: Finding creative solutions to everyday problems Volunteering
my time to causes I care about Making art and culture an ongoing part of my life The
things I can't live without are: my tastebuds fruit cilantro + banchan passport friends
My interests I typically spend my leisure time: exploring new places, reading, napping,
snacking The last book I read and enjoyed: Outliers...inspiration to do anything you
set your mind to According to my friends: My friends describe me as: Happy Ambitious
Thoughtful Hard Working IMDb.com, Inc. takes no responsibility for the content or accuracy
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of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions
nor can we guarantee that the reporting therein is completely factual. Please visit the source
responsible for the item in question to report any concerns you may have regarding content
or accuracy. See our NewsDesk partners It's a little hard to name "the most influential
person" in my life, (it might sound like a cliché but) because every single person who
I've met is a gift in my life. I especially like to listen their stories those who are
successful in various fields both men and women, and learn something from them. The
three things which I am most thankful for: My healthy body with my positive mind, that
enables me to enjoy my life! Bond with my family and my friends, that taught me the
value of trust, affection and appreciation Opportunity to experience things this world
to offer and meet people who motivate me to become better myself Three of my best life-skills
are: Creating a peaceful, beautiful home environment Continuing to expand my knowledge and awareness
Finding pleasure and contentment in simple things The one thing I wish MORE people would
notice about me: Depth of my personality: I have a very sweet, soft feminine side but
on the other hand I have a very curious, zesty tomboyish side. I can even be kind of bold
sometimes. I'm witty, playful and fun to be around...It's all-in -one package in this
petite body with a big-heart:-) The things I can't live without are: Feeling happy! My
family (incl. my dog "Shorty") and my friends My healthy body with positive mind Ability
to travel, and my digital camera or iPhone Good conversations, Sweets, Jacuzzi (more
than 5!) The first thing people notice about me: Happy energy:-), the way I smile and laugh,
friendliness...easy to talk with. Also, they said I look way better in person than in pictures.
Some additional information I want you to know: Although I feel like I'm "27-years-old
-at-heart-forever" and look a little younger than my age, I've learned lots of life lessons
so far. I finally feel "I'm on the right path." I'm proud of living here by my own choice.
I can say "Life is good!" with a big smile:-) I'm ready to explore the adventure of a meaningful
relationship and I do believe this will happen fairly soon. I'm so excited about what is
to come! Hope we can find each other soon...Cheers to our lives! My interests I typically spend
my leisure time: Walking my dog, taking him to dog parks/beach; Practicing yoga (makes
me feel so good, not only physically but helps me tap into my inner beauty & strength, giving
me peace of mind); Taking short weekend trips, driving, hiking & going to the beach, taking
golf lessons; Hanging out with friends: cook & entertain, dine out, drink socially & enjoy
good conversation with them; Tennis, rollerblades, going to see movies & concerts; when I'm in
a romantic relationship: relaxing, enjoy soothing music & good movies together while cuddling
at home; enjoying weekend brunches also cooking sometimes together... The last book I read
and enjoyed: It's not the last book but "the Secret" (by Rhonda Byrne): It's about the
way how to live happily, proved that something I knew instinctively was right. I would like
to find someone on the similar "frequency". According to my friends: My friends describe
me as: Happy Genuine Affectionate CaringLiving my life to the fullest! I'm not so yes she
is independent, intelligent and the fine people at imdb know Cheryl Johnson, and http://www.imdb.me/livefearless
but still feel like "Everyday is a gift." I'm so grateful for my life: I'm very healthy,
have a great job, own a place to live in my style, have wonderful friends spend fun time/travel
with & be able to rescue my lovable dog; Shorty from a shelter. Things make me happy: Traveling,
taking beautiful pictures, enjoying good food. Always open to experience something new. Also
appreciate simple things in my daily life; beauty of nature, soothing music, fun conversations,
someone's smiles especially who I care for. I'd like to share and enjoy a healthy well-balanced
life with the right partner. The most important thing I am looking for in a person is: Mutual
appreciation: He truly appreciates me as a partner & always excited about our future
together. He makes me feel like giving him hugs & saying "Thank you for being in my life."
Similar sense of values: Knowing that there are so many precious things in our lives which
can only be found under partnerships. And capability to achieve them. I'm also active/playful/curious
so I like someone who can enjoy my company from being silly &… Mutual appreciation:
He truly appreciates me as a partner & always excited about our future together. He makes
me feel like giving him hugs & saying "Thank you for being in my life." Similar sense of
values: Knowing that there are so many precious things in our lives which can only be found
under partnerships. And capability to achieve them. I'm also active/playful/curious so I
like someone who can enjoy my company from being silly & LOL together with fun conversations
to enjoy doing various activities together but still being romantic, make me feel very
feminine & sexy. Always being positive, upbeat and happy person. Does it sound like you?
I enjoy volunteering, going to the movies, taking classes, learning, improving, mint
tea, traveling domestically & internationally, coffee, music, art shows, German Shepherds,
fresh fruit juice, leading a healthy life style, and always being able to lend a helping
hand to others. The most important thing I am looking for in a person is: I am looking
to meet a thoughtful, caring, honest, funny, intellectually stimulating man. Someone who
is easy going and doesn't take life too seriously. Someone who is well mannered, grounded and
grateful. Someone who I can learn from and hopefully grow with. About Me Icebreakers

Mailbox Personality Profile Next Step: Send her an Mail You first viewed this information
on May 15, 2011, 03:50AM PDT. Basic Information Occupation:Real Estate Age33 5' 6" Maybe No
Spiritual, but not yes she is independent, intelligent and the fine people at imdb know
Cheryl Johnson, and http://www.imdb.me/livefearless About once a week May 15, 2011 This is a Flex
Match With Cheryl Johnson and Actor Writer Director Sam Botta, Chris Shining Executive
Producer The three things which I am most thankful for: I am very thankful for my health
and the health of friends and family. I am very thankful for the amount of love my parents
have always given me. It has taught me how to give love to others, as well as accept
it when it is given to me. I am very thankful for all of the opportunities that I have had.
I am generally a lucky girl and have been able to manifest my life's direction on a
positive path. Three of my best life-skills are: Using humor to make friends laugh Maintaining
an organized life Maintaining a network of close friends The one thing I wish MORE people
would notice about me: My kindness and how caring I am. The things I can't live without
are: My family and friends Laughter Positivity Hope Love The first thing people notice about
me: My confidence. The way in which I carry myself and maybe my laugh ). Some additional
information I want you to know: Not at the moment. If I meet the right person it will
just click and fall into place like a puzzle piece. My interests I typically spend my leisure
time: Traveling, relaxing, trying new things, hiking, dancing, movies, shows and spending
quality time with my friends and family. According to my friends: My friends describe me as:
Good Listener Caring Loyal Passionate Next Step:am a fun to be partner to go on adventure
trips and I am looking forward to explores countries like India, Brazil, Italy and African
countries. Apart from travel, I like to hangout with my friends and to go and explore new
hiking trails. Well to say it crisply, I just engage my time in exploring and enjoying every
nuances of this amazing life. The most important thing I am looking for in a person is: One
thing I'd expect and appreciate from my partner would be honesty. I value it the most. About
Me Icebreakers 
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this information on May 25, 2011, 11:36PM PDT. Basic Information Occupation:Engineering
Age31 5' 5" No Chinese May 25, 2011 This is a Flex Match With Cheryl Johnson and Actor
Writer Director Sam Botta, Chris Shining Executive Producer The most influential person in my
life has been: I'd say I am deeply motivated and groomed by my grandfather and so he'd
be the most influential person next to my parents. He taught me how to love and how
to forgive. The three things which I am most thankful for: My friends My family Internet
Three of my best life-skills are: Maintaining an organized life Volunteering my time to
causes I care about Achieving personal goals The one thing I wish MORE people would notice
about me: My ability of surviving. The things I can't live without are: My cell phone Intermet
Car My friend My family The first thing people notice about me: Well my friends always compliment
me saying I have a good smile. My interests I typically spend my leisure time: Watching
Movies, Learning New stuff According to my friends: My friends describe me as: Affectionate
Caring Passionate IntelligentLiving a meaningful life filled with family and friends, love,
hiking, traveling, dancing, music, and laughter! The most important thing I am looking for
in a person is: Balance. I want the rare breed that can balance a sense of adventure with
the sanctuary of home. A perfectly balanced man will be honest, loving, kind, empathetic,
smart, funny, fit and of course adorable! About Me Icebreakers 
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Profile Next Step: Send her an Mail You first viewed this information on August 24, 2010,
09:22AM PDT. Basic Information Occupation:Celebrity Assistant...but the nice kind ) Age37 5' 4"
No Spiritual, but not yes she is independent, intelligent and the fine people at imdb know
Cheryl Johnson, and http://www.imdb.me/livefearless About once a week August 24, 2010 With Cheryl
Johnson and Actor Writer Director Sam Botta, Chris Shining Executive Producer The most
influential person in my life has been: My younger sister who has had adversity in her
life - she has taught me about strength and optimism. And my cousin Bob, who passed away
too soon at 34. He really knew how to live life...really live! The three things which
I am most thankful for: my family and friends my good health - physically and emotionally
my sense of passion and adventure Three of my best life-skills are: Creating romance
in a relationship Being a good friend and companion Finding pleasure and contentment
in simple things The one thing I wish MORE people would notice about me: As you spend
time with the right people, the important things get noticed. The things I can't live
without are: Water. I like having a cooler thingy at home. Being outside. Fresh air,
nature, city nights. Laughter. I'm a goof, a true dork inside. Family and Friends. I
mean...c'mon! Love. You could. But why? The first thing people notice about me: My energy:
positive, passionate, and loving to all. I'm a cool chic! Some additional information I
want you to know: I do look forward to finding my partner in life. Duh, that's why I'm on
here! But I haven't settled thus far so I'm not going to settle now. You either, right?
So...I look forward to meeting You! I'd rather have 30 minutes of wonderful than a lifetime
of nothing special. My interests I typically spend my leisure time: I love to go hiking
alone or with friends, go camping, play tennis, entertain at home, go to sporting events and
concerts, travel, and and the occasional tandem skydive! The last book I read and enjoyed:
Backpackers guide to Australia, New Zealand on a budget. Just got back from a 3 month
solo adventure to Australia and New Zealand! Ahhhhmazing! According to my friends: My friends
describe me as: Funny Genuine Perceptive Caring Next Step:I'm most passionate about traveling.
I really enjoy discovering new countries and cultures. The most important thing I am looking
for in a person is: I am looking for someone who is warm, compassionate, and open to new
experiences. About Me Icebreakers 
Mailbox Personality Profile Next Step: Send her an
Mail You first viewed this information on June 10, 2010, 06:09PM PDT. Basic Information
Occupation:Teacher Age41 5' 9" Maybe No LiveFearless.com Spiritual, but not yes she is independent,
intelligent and the fine people at imdb know Cheryl Johnson, and http://www.imdb.me/livefearless
About once a week June 08, 2010 With Cheryl Johnson and Actor Writer Director Sam Botta,
Chris Shining Executive Producer The most influential person in my life has been: The
most influential people in my life are my students. Everyday, I am learn from them.
My students make me want to be a better person. I want to be a positive role model for them
so that they may be fearless in acquiring their dreams. The three things which I am
most thankful for: I'm most thankful for my family, they are everything to me. Friends
have always been like an extended family to me. Teaching brings to my life a tremendous
amount of purpose. Three of my best life-skills are: Using humor to make friends laugh Being
a good friend and companion Socializing The one thing I wish MORE people would notice
about me: My sense of humour The things I can't live without are: my family my friends
my passport music my iphone The first thing people notice about me: The first think people
notice about me is my friendly personality. Some additional information I want you to
know: We'll save that for the first date ) My interests I typically spend my leisure time:
I really enjoy spending time with my friends and family. I enjoy a good yes she is independent,
intelligent and the fine people at imdb know Cheryl Johnson, and http://www.imdb.me/livefearless
movie, as well as a mainstream blockbuster. I get lost in bookstores, I can't get enough.
I really enjoy watching live music. I also love to take short vacations for the weekend
anywhere close by. My favorite thing to do is travel in the summer when I am off for
2 months!! The last book I read and enjoyed: Currently I have about 10 books that I am
trying to complete! According to my friends: My friends describe me as: Funny Good Listener
Passionate Outgoing Next Step:g for someone that is grounded and confident in who they
are. Oh, and someone that makes me laugh...I know that is two things, but sometimes you
have to break the rules. About Me Icebreakers 
Mailbox Personality Profile Next Step:
Send her an Mail You first viewed this information on May 05, 2011, 09:53PM PDT. Basic Information
With Cheryl Johnson and Actor Writer Director Sam Botta, Chris Shining Executive Producer
The three things which I am most thankful for: My family and close friends Being an
American! Cheesy, but true... Being raised in a small town Three of my best life-skills
are: Resolving conflict Achieving personal goals Finding new adventures and unique experiences
The one thing I wish MORE people would notice about me: Hmmm....I don't feel misunderstood
in any way so I don't really have an answer to this question. I tend to wear my heart
on my sleeve. The things I can't live without are: Freedom Travel My dog Laughter Love The
first thing people notice about me: Hopefully my personality. I think that I disarm people
pretty quickly- meaning I think most people find me easy to talk to and open. I am also
a fan of honesty so that can always make for interesting conversation. Some additional
information I want you to know: If you prefer the guided communication thing that is ok
but I would prefer email instead of questions. My interests I typically spend my leisure
time: In my free time I like spending time with my friends, watching a movie, having
a party at my house or hanging (or hiking) with my dog. I also love to do weekend trips
skiing, camping etc. The last book I read and enjoyed: "Chelsea, Chelsea, *** ***"....I
told you I like to laugh. I used to read pretty often but I am in this phase that if I do
pick up a book I want it to be light and funny... According to my friends: My friends describe
me as: Funny Perceptive Easy-Going Passionate Next Step:The most important thing I am looking
for in a person is: Torn between kindness, sensitivity and humor. I also love a man who
teaches me new things about myself, himself, the world. I have to be able to learn with
and from someone. About Me Icebreakers 
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her an Mail You first viewed this information on April 26, 2011, 01:24AM PDT. Basic Information
Occupation:Executive Assistant Extraordinaire! (I work for an attorney and essentially pla
... Age32 5' 2" Maybe No Spiritual, but not yes she is independent, intelligent and the
fine people at imdb know Cheryl Johnson, and http://www.imdb.me/livefearless About once
a week April 26, 2011 This is a Flex Match With Cheryl Johnson and Actor Writer Director
Sam Botta, Chris Shining Executive Producer The most influential person in my life has
been: My sister. I have two older sisters, I am the youngest. My middle sister has been
very influential. We definitely argue but I adore her more than she will ever know.
The three things which I am most thankful for: My health New years and beginnings My
family Three of my best life-skills are: Using humor to make friends laugh Achieving personal
goals Maintaining a network of close friends The things I can't live without are: Americano
w/ 2 pumps white mocha my favorite spin class @ Up Dog Brunching "All The Lonely People"
A star filled sky The first thing people notice about me: My incredible charm and wit (of
course)! Some additional information I want you to know: I am incredibly loving and warm.
Just wait and see. I can snuggle with the best of them. My interests I typically spend
my leisure time: Hiking, traveling, trying new restaurants and cafe's, seeking out new
spots for a cocktail, brunching with my girlfriends, spinning, pilateing, boxing, all forms of
exercise, I also love to read the paper with the perfect cup of coffee. The last book I
read and enjoyed: I don't read very often, this is something I aspire to do more. I get
distracted very easily...resolutions, right? According to my friends: My friends describe
me as: Physically Fit Optimistic Caring Passionate Next Step:Music moves me (as i am a dancer)
LOVE live music and anything creative.... Handmade one of a kind anything.... Art work,
jewelry, T-shirt.... I often buy something that is OVER produced in a random store and
cut it or add to it to make it one of a kind. I am passionate about being happy and making
others happy. Laughing is what i do best. Other than dancing which i will be doing in
the nursing home (NO JOKE) i will be teaching those little old men to salsa and let a little
loose for once!!! haha. The most important thing I am looking for in a person is: Best
friend.... the end! About Me Icebreakers 
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Mail You first viewed this information on March 21, 2011, 07:28PM PDT. Basic Information
Occupation:Dancer (ballet tap jazz) Fitness Instructor Age37 5' 4" No Spiritual, but not
yes she is independent, intelligent and the fine people at imdb know Cheryl Johnson, and
http://www.imdb.me/livefearless About once a week March 21, 2011 This is a Flex Match
With Cheryl Johnson and Actor Writer Director Sam Botta, Chris Shining Executive Producer
The most influential person in my life has been: My nana 100% ~ this woman has been through
soooooooooo much in her 86 years.... and throughout all of them kept her LARGE irish family laughing
every single day. Very Betty White-ish (golden girls) if you know what i'm saying ;-) She
is my idol and when people say i am just like her and/or my mom...... best compliment EVER!!!!
The three things which I am most thankful for: Not being married with children during
my moms sickness (cancer) so that i could pack up, move home, and be with her for her
last year. Because of that..... having NO REGRETS. Traveling the world as a dancer / singer
and getting paid to do what i absolutely love to do. (so important to love what you do)
However now i am addicted to travel.... could be worse! I am truly thankful that i settled.
I have dated some amazing, talented, creative, loving, charming BOYS.... waiting to meet
that amazing, talented, creative, loving and charming MAN. (wink wink) Three of my best
life-skills are: Maintaining an organized life Making improvements and repairs around
the house Achieving personal goals The things I can't live without are: laughter (like pee
your pants funny) Tropicana (PURE PREMIUM NO PULP) dance class (the one that gives you
goose bumps) friends (the ones i would die for) my nephew (cutest munchkin face ever)
The first thing people notice about me: Glass half full... always laughing. Some additional
information I want you to know: This internet dating is all very strange.... but i'm going
with it ;-) My interests I typically spend my leisure time: Yoga, hiking, dance class.
Cooking some good grub at home and opening a great bottle of wine in sweats. Laughing
my YOU KNOW WHAT off..... no matter the situation. According to my friends: My friends describe
me as: Funny Creative Optimistic Hard Working Next Step:I am passionate about finding true
happiness in life. I'm looking forward to finding friendship first with the possibility
for a potential relationship. The most important thing I am looking for in a person is: honesty
About Me Icebreakers 
Mailbox Personality Profile Next Step: Send her an Mail You first
viewed this information on February 07, 2011, 08:01PM PST. Basic Information Occupation:teacher
Age38 5' 3" No February 07, 2011 With Cheryl Johnson and Actor Writer Director Sam Botta,
Chris Shining Executive Producer The most influential person in my life has been: It
would have to be my parents. They taught me about honesty,love,courage, hope and many
other important values. The three things which I am most thankful for: Family Friends Occupation
Three of my best life-skills are: Remaining calm yet resilient during a crisis Continuing
to expand my knowledge and awareness Being a good friend and companion The one thing
I wish MORE people would notice about me: My adventurous side. I sometimes do things
at the spur of the moment. The things I can't live without are: family friends happiness
love intimacy The first thing people notice about me: my gentle side Some additional information
I want you to know: No. We can wait until we meet,and I will answer any other questions
about myself. My interests I typically spend my leisure time: I enjoy going to the gym,
watching sporting events and reading good books. I also enjoy spending time with my
family and friends. I enjoy bbq's, camping and weekend trips. The last book I read and
enjoyed: I've just finished reading The Help and am looking forward to seeing the movie.
According to my friends: My friends describe me as: Genuine Good Listener Easy-Going Loyal
Next Step:he one thing I am most passionate about: Life and living life!!! That's a broad
enough statement to cover my passion for being outdoors in nature, preferably taking in the
beautiful scenery on a hike someplace familiar or exploring someplace new that I have not
been before. I also love to cook and enjoy good food and wine preferably with close friends
or family. The most important thing I am looking for in a person is: I want to connect with
a man who shares an interest in evolving further as partners. A man who is as good with his
hands as he is with his wit. An outgoing yet introspective individual; whose body and mind
are equally active ... A creative soul who has good communication skills. Less abstractly:
You're not a couch potato, are easy to be around, have opinions and a good personality.
About Me Icebreakers 
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viewed this information on June 10, 2010, 06:20PM PDT. Basic Information Occupation:Epidemiologist,
Professor Age38 5' 4" Maybe No Spiritual, but not yes she is independent, intelligent
and the fine people at imdb know Cheryl Johnson, and http://www.imdb.me/livefearless About
once a week June 10, 2010 With Cheryl Johnson and Actor Writer Director Sam Botta, Chris
Shining Executive Producer The most influential person in my life has been: I am inspired
by Wangari Maathai who founded the Green Belt movement in Kenya. She has made incredible
contributions to the environment. The three things which I am most thankful for: my friends
and my family my education and being raised to value education appreciating life and having
the flexibility, ability and desire to live a full life Three of my best life-skills are:
Using humor to make friends laugh Achieving personal goals Maintaining a network of close
friends The things I can't live without are: the sun vegetables,good bread,red wine,thai
papaya salad my passport good friends and good conversation NPR and the NY Times The
first thing people notice about me: A friend of mine who knows me well tells me that from
the outside, I appear as someone who is athletic and cares for my health and that my political
views are apparent. Some additional information I want you to know: I'm a passionate, serious,
empathetic, adventurous, dare I say yes she is independent, intelligent and the fine people
at imdb know Cheryl Johnson, and http://www.imdb.me/livefearless and opinionated woman who is motivated to
do good in this lifetime... and next. I appreciate men and masculinity and feel fortunate to
have a great model in my renaissance-man father. My interests I typically spend my leisure
time: There is truth for me in the saying, "live hard, play hard". I love my work and
spend quite a bit of time working. I maintain a balance by being outdoors, doing yoga, gardening,
hosting dinner parties with friends, being active in my community, trail walks with my
dog, traveling... Can't forget to mention red wine, good food, world music, dancing...
The last book I read and enjoyed: I wish I had more time to read for leisure... Just
finished "The Brief Wonderous Life of Oscar Wao"; reading "The Tipping Point", and "Eating
Animals" . Numerous others sit awaiting me in my "to-read" pile. According to my friends:
My friends describe me as: Physically Fit Articulate Passionate intelligent people at
imdb, and http://www.imdb.me/livefearless Next Step:earning new things and get new experiences
in the life. Developing language skills. About Me Icebreakers 
Mailbox Personality Profile
Next Step: Send her an Mail You first viewed this information on May 07, 2011, 09:07PM
PDT. Basic Information Occupation:Sr. Copywriter Age35 5' 4" No Chinese May 06, 2011 This is
a Flex Match With Cheryl Johnson and Actor Writer Director Sam Botta, Chris Shining Executive
Producer The three things which I am most thankful for: Close family and friends in
my life Having a career that I love and paid well A satisfying life Three of my best life-skills
are: Achieving personal goals Managing my finances Cooking for my family and friends
My interests I typically spend my leisure time: Swimming. Cooking According to my friends:
My friends describe me as: Caring Sweet intelligent people at imdb, and http://www.imdb.me/livefearless
Generous Next Step:e one thing I am most passionate about: Family, good friends, enjoying life
together and good laughs are healthy Rx for the soul. The most important thing I am looking
for in a person is: I would say integrity and the ability to solve problem are very
important, but since i am here, then a loving person would be ideal, isn't it. About Me

Icebreakers 
Mailbox Premium Personality Profile Next Step: Send her an Mail You first
viewed this information on April 27, 2011, 02:19AM PDT. Basic Information Occupation:marketing
Age42 5' 7" Maybe No Asian/Pacific Islander April 27, 2011 With Cheryl Johnson and Actor
Writer Director Sam Botta, Chris Shining Executive Producer The most influential person in my
life has been: Well, there are many people who have influenced and shaped my life, from
my teachers, friends, bosses, coworkers to dance and violin instructors. Each person
has his/her pearl, and i learn from everyone and everywhere. The three things which I am
most thankful for: happy healthy affluent Three of my best life-skills are: Creating
a peaceful, beautiful home environment Achieving personal goals Being a good friend and companion
The one thing I wish MORE people would notice about me: TBD. The first thing people notice
about me: That i am cheerful and happy, i.e. that i make people laugh! Some additional
information I want you to know: Yah, don't be scared, it's okay to laugh with me and
even at me. Have fun. -.) My interests I typically spend my leisure time: I love ballet as a
fitness and an art form. So, after i get my endorphin fix then i come home practice my
violin or dilly dally while listening to music. Besides that, i enjoy movies, sight seeing,
cruising and making new friends! The last book I read and enjoyed: The Street Lawyer.
Good writings i suppose. According to my friends: My friends describe me as: Optimistic Rational
Loyal Generous Next Step:Living a meaningful life filled with family and friends, love,
hiking, traveling, dancing, music, and laughter! The most important thing I am looking for
in a person is: Balance. I want the rare breed that can balance a sense of adventure with
the sanctuary of home. A perfectly balanced man will be honest, loving, kind, empathetic,
smart, funny, fit and of course adorable! About Me Icebreakers 
Mailbox Personality
Profile Next Step: Send her an Mail You first viewed this information on August 24, 2010,
09:22AM PDT. Basic Information Occupation:Celebrity Assistant...but the nice kind ) Age37 5' 4"
No Spiritual, but not yes she is independent, intelligent and the fine people at imdb know
Cheryl Johnson, and http://www.imdb.me/livefearless About once a week August 24, 2010 With Cheryl
Johnson and Actor Writer Director Sam Botta, Chris Shining Executive Producer The most
influential person in my life has been: My younger sister who has had adversity in her
life - she has taught me about strength and optimism. And my cousin Bob, who passed away
too soon at 34. He really knew how to live life...really live! The three things which
I am most thankful for: my family and friends my good health - physically and emotionally
my sense of passion and adventure Three of my best life-skills are: Creating romance
in a relationship Being a good friend and companion Finding pleasure and contentment
in simple things The one thing I wish MORE people would notice about me: As you spend
time with the right people, the important things get noticed. The things I can't live
without are: Water. I like having a cooler thingy at home. Being outside. Fresh air,
nature, city nights. Laughter. I'm a goof, a true dork inside. Family and Friends. I
mean...c'mon! Love. You could. But why? The first thing people notice about me: My energy:
positive, passionate, and loving to all. I'm a cool chic! Some additional information I
want you to know: I do look forward to finding my partner in life. Duh, that's why I'm on
here! But I haven't settled thus far so I'm not going to settle now. You either, right?
So...I look forward to meeting You! I'd rather have 30 minutes of wonderful than a lifetime
of nothing special. My interests I typically spend my leisure time: I love to go hiking
alone or with friends, go camping, play tennis, entertain at home, go to sporting events and
concerts, travel, and and the occasional tandem skydive! The last book I read and enjoyed:
Backpackers guide to Australia, New Zealand on a budget. Just got back from a 3 month
solo adventure to Australia and New Zealand! Ahhhhmazing! According to my friends: My friends
describe me as: Funny Genuine Perceptive Caring Next Step: Company
Brian DePersia Nicole David
Tim Curtis Sean Elliot
Sharon Jackson Mick Sullivan
Joel Lubin Jennifer Rawlings
Brent Morley Chris Andrews
Philip Button e Artist Agency
Agent Bryan Lourd Esther Chang
Chris Donnelly Danny Gabai
Randi Michel Brian Clisham
Adam Issac Boomer Malkin
Stephanie RitzPatrick Whitesell Brandt Joel
Megan Moss Jilian Fowkes
Liz Mahoney Matt Labov
Meredith O'Sullivan Gina Hoffman Publicist Ruth BernsteinAlan
Nierob Slate PR
Ina Treciokas Publicist Rogers&Cowan
Paul Bloch Roger&Cowan Samantha MastPublicist Baker Winokur Ryder
Public Relations Daniel WeinerPublicist Matt Labov
Publicist Slate PR Robin Baum
Bryan Lourd Tracy Brennan Tracy Brennan
Jeremy Plager Kevin Huvane
David Bugliari Jason Heyman
Michael Cooper Josh Lieberman
Darren Statt Michael Katcher
Jimmy Darmody Rick Kurtzman
Kami Putnam-Heist Chris Andrews
Peter Hess William
rival Kate
claims likelihood
royal-type power
Sadly Khloe
joke sister's
extravaganza Read
Kardashian determined
wedding much
Prince seriously
celebrity actually
Middleton America
Kim Britian
Great insider
magazine's reviews
detractors save
explained heart
song stop
enviably upbringing
answered questioned
pop artist
over-the-shoulder wearing
whenever referencing
Billboard's Numbers
year June
lot inspired
one just
God started
know feet
known challenges
run someone
night dummy
please body mag
boulder top
gets entire
musical bra
record Perry
grade world
Friday ask
Calif Hot
success obvious
put assets
T.G.I.F anymore
California appreciative
Angels fluffy
songs Katy
holder least
singer called
graces gurls
entire going
Dogg los
got times
list cover
look probably
Hershey's 26 year old
stone bad
issue Rolling
beyond Last
kisses physique
seen interview
praying taping
lie snoop
breast despite
history curvaceous
added upper
take use
set hit
first Beauty
Confirm Mansion
Spot Moved
April Anna
Top Harris
chance Jumped
Week Allowing
News Granted
Crystal Ring
Earlier Gossip
Berglund upset
Read Also
Relative Keep
Playboy Diamond
Universe single
dog Term
Tweeted Adjacent
Sources Celebrity
Hugh Hefner
Star Walk
Ceremony Strips
nominated tells
deeds Jennifer
actually publicist
Finally studio
girls suggested
date Aniston
clubs answer
Hospital sponsors
usually come
work least
think Boulevarrd
Friends installment
money shocker
behalf sponsor plaques
ranging future
charities Scarlett
celebrity Hollywood
maintenance entity
worldwide awarded
honored posing
bargain people
commerce maribel
without walk
Universal strips
Foundations submitted
Disney Lopez
Magazine Tv
Boys Johansson
may beneficiaries
fame Jude's
Rings schedule
GENESIS: THE NEW BEGINNING “*** Boy’s Rockstar” Tay Dizm Announces the release
of his Up, Up and Away Music Video St. Nick Entertainment Presents Mix CD RAHEEM DEVAUGHN,
TO TAKE ON INTERNET AIRWAVES STARTING JUNE 19, 2011 Hip Hop Divas & Their Stilettos Revolt
Against Sex Trafficking Young Riot – It’s On Us The Primeridian “In the Mood” (full
no tag version) feat. and prod. Rashid Hadee Alex Gaudino and Kelly Rowland Debut “What
A Feeling” Currensy Announced New Comemrcial Mixtape, “Weekend at Burnies” available
6/28 “Rollin” Maryann and J.Kendall HIP HOP PRESS: LINKS About Archives Contact/Staff
Privacy Policy Subscribe PROHIPHOP: HIP HOP BUSINESS ProHipHop Show Spotlight: MTV's 'Son
Of A Gun' Snoop Dogg And Wiz Khalifa Get Highed Up For 'High School' ProHipHop Show Review:
MTV's 'Son of A Gun' Raptivist Capital-"X" Performs "Legal Lynching" Rodney O and DJ
Joe Cooley to Reunite for Long-Awaited Reunion Album Subscribe to ProHipHop RSS feed URBAN
CELEBRITY PICS Young Riot – It’s On Us “Rollin” Maryann and J.Kendall NEW SONG!
SPOT – BOW WOW (Prod By Cashous Clay) (GRAND HUSTLE) NOIVAK MUSIC R&B RECORDING ARTIST
AVREY SMITH Sean Kingston — WALKING! LaVish SUBSCRIBE: TWITTER ~ RSS FEED ~ EMAIL/IM/SKYPE
SoJones Accessories Spotlight: Sprayground Bags + GIVEAWAY! Streetwear Spotlight: Parlaid
Clothing Company + GIVEAWAY Dr. Dre X Chrysler Commercial Preview Tupac Biopic Director Leaves
Project for Eminem Movie Michael Jackson's Legendary "Thriller" Jacket to be Auctioned
Subscribe to SoJones RSS feed Sole Redemption Nike Air Force 1 High White/Varsity Red Air
Jordan Force Fusion V Cleat Andruw Jones LA Dodgers PE Nike Road Runner Jefferson Starship
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Sole Redemption RSS feed CelebrityClothingLine Jennifer Aniston Receives √¢Decade of Hotness√¢
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© L2 2010L 2 T H I N K TA N K . C O M 4
Gen Y Prestige Brand
Ranking Rank Brand
Category Class
36 Esteé Lauder Beauty & Skincare
BFF 37 Clinique
Beauty & Skincare BFF
38 Shiseido Beauty & Skincare
BFF 39 Moët & Chandon
Spirits & Champagnes Whatever
40 St. Regis Hotels
Whatever 41 Grey Goose
Spirits & Champagnes Whatever
42 Mandarin Oriental Hotels
Whatever 43 Bentley
Auto Whatever
44 Givenchy Fashion
Whatever 45 Jaguar
Auto Whatever
45 Fendi Fashion
Whatever 47 Aston Martin
Auto Whatever
48 Harry Winston Watches & Jewelry
Whatever 49 Lamborghini
Auto Whatever
50 Valentino Fashion
Whatever 50 DeBeers
Watches & Jewelry Whatever
52 TAG Heuer Watches & Jewelry
Whatever 53 Kate Spade
Fashion Whatever
54 Versace Fashion
Whatever 55 Coach
Fashion Whatever
56 Bottega Veneta Fashion
Whatever 57 Hugo Boss
Fashion Whatever
58 Intercontinental Hotels
Tired 59 Balenciaga
Fashion Tired
60 Park Hyatt Hotels
Tired 61 NARS
Beauty & Skincare Tired
61 Tory Burch Fashion
Tired 63 David Yurman
Watches & Jewelry Tired
64 Ketel One Spirits & Champagnes
Tired 65 Johnnie Walker
Spirits & Champagnes Tired
66 Patrón Spirits & Champagnes
Tired 67 Veuve Clicquot
Spirits & Champagnes Tired
68 Omega Watches & Jewelry
Tired 69 Infniti
Auto Tired
70 Clarins Beauty & Skincare
Tired Rank Brand
Category Class
1Chanel Fashion
Epic 2Ritz-Carlton
Hotels Epic
3Four Seasons Hotels
Epic 4Marc Jacobs
Fashion Epic
5Cartier Watches & Jewelry
Epic 6BMW
Auto Epic
7Mercedes-Benz Auto
Epic 8W Hotels
Hotels Epic
9Prada Fashion
Epic 10Audi
Auto Epic
11Hermes Fashion
Epic 12TiÓÄÅÓÄÅany
Watches & Jewelry Epic
13Gucci Fashion
BFF 14MAC
Beauty & Skincare BFF
15Salvatore FerragamoFashion BFF
16Burberry Fashion
BFF 17Porsche
Auto BFF
18Christian Dior Fashion
BFF 19Lexus
Auto BFF
20Louis Vuitton Fashion
BFF 20Rolex
Watches & Jewelry BFF
22Kiehl's Beauty & Skincare
BFF 23WaldorÓÄÅ Astoria
Hotels BFF
23Dom Pérignon Spirits & Champagnes
BFF 25Ralph Lauren
Fashion BFF
26YSL Fashion
BFF 26Michael Kors
Fashion BFF
28Giorgio Armani Fashion
BFF 29L'Occitane
Beauty & Skincare BFF
30Lancôme Beauty & Skincare
BFF 31Ferrari
Auto BFF
32Bobbi Brown Beauty & Skincare
BFF 32Bulgari
Watches & Jewelry BFF
34Dolce & Gabbana Fashion
BFF 35Land Rover
Auto BFF
Rank Brand Category
Class 71 Stila
Beauty & Skincare Tired
71 Acura Auto
Tired 73 Movado
Watches & Jewelry Tired
74 Beneft Beauty & Skincare
Tired 75 Hennessy
Spirits & Champagnes Tired
76 Van CleeÓÄÅ & Arpels Watches & Jewelry
Tired 77 Belvedere
Spirits & Champagnes Tired
78 Bombay Sapphire Spirits & Champagnes
Tired 79 Cadillac
Auto Tired
80 Tanqueray Spirits & Champagnes
Tired 81 Bulova
Watches & Jewelry OÓÄÅÓÄÅ the Grid
82 Bally Fashion
OÓÄÅÓÄÅ the Grid 82 Peninsula
Hotels OÓÄÅÓÄÅ the Grid
84 Chopard Watches & Jewelry
OÓÄÅÓÄÅ the Grid 85 Maker's Mark
Spirits & Champagnes OÓÄÅÓÄÅ the Grid
86 Lotus Auto
OÓÄÅÓÄÅ the Grid 87 Piaget
Watches & Jewelry OÓÄÅÓÄÅ the Grid
88 Trump Hotels
OÓÄÅÓÄÅ the Grid 89 Baccarat
Watches & Jewelry OÓÄÅÓÄÅ the Grid
90 Chivas Regal Spirits & Champagnes
OÓÄÅÓÄÅ the Grid 91 Fairmont
Hotels OÓÄÅÓÄÅ the Grid
92 H. Stern Watches & Jewelry
OÓÄÅÓÄÅ the Grid 93 Korbel
Spirits & Champagnes OÓÄÅÓÄÅ the Grid
94 Patek Philippe Watches & Jewelry
OÓÄÅÓÄÅ the Grid 95 Raymond Weil
Watches & Jewelry OÓÄÅÓÄÅ the Grid
96 Audemars Piguet Watches & Jewelry
OÓÄÅÓÄÅ the Grid 97 Luxury Collection
Hotels OÓÄÅÓÄÅ the Grid
98 Jaeger-Lecoultre Watches & Jewelry
OÓÄÅÓÄÅ the Grid 99 Franck Muller
Watches & Jewelry OÓÄÅÓÄÅ the Grid
100 WoodÓÄÅord Reserve Spirits & Champagnes
OÓÄÅÓÄÅ the Grid 101 Conrad
Hotels OÓÄÅÓÄÅ the Grid
102 IWC Watches & Jewelry
OÓÄÅÓÄÅ the Grid 103 GraÓÄÅÓÄÅ
Watches & Jewelry OÓÄÅÓÄÅ the Grid
104 Vacheron ConstantinWatches & Jewelry OÓÄÅÓÄÅ the Grid
105 Hublot Watches & Jewelry
OÓÄÅÓÄÅ the Grid FEMALES
RANKING: ALL BRANDS
Want to know more about your brand’s ranking? CONTACT US
© L2 2010L 2 T H I N K TA N K . C O M 5
Gen Y Prestige Brand
Ranking Rank Brand
Category Class
36 Chanel Fashion
Whatever 37 Dolce & Gabbana
Fashion Whatever
38 Versace Fashion
Whatever 39 Bulgari
Watches & Jewelry Whatever
40 Coach Fashion
Whatever 41 Moët & Chandon
Spirits & Champagnes Whatever
42 Christian Dior Fashion
Whatever 43 Patrón
Spirits & Champagnes Whatever
44 Ketel One Spirits & Champagnes
Whatever 44 Bombay Sapphire
Spirits & Champagnes Whatever
46 Intercontinental Hotels
Whatever 47 Mandarin Oriental
Hotels Whatever
48 Park Hyatt Hotels
Whatever 49 Marc Jacobs
Fashion Whatever
50 Chivas Regal Spirits & Champagnes
Whatever 51 Cadillac
Auto Whatever
52 Hennessy Spirits & Champagnes
Whatever 53 DeBeers
Watches & Jewelry Whatever
54 Esteé Lauder Beauty & Skincare
Whatever 54 Tanqueray
Spirits & Champagnes Whatever
56 Maker's Mark Spirits & Champagnes
Whatever 57 St. Regis
Hotels Whatever
58 Belvedere Spirits & Champagnes
Whatever 59 Fendi
Fashion Tired
60 Movado Watches & Jewelry
Tired 61 Lancôme
Beauty & Skincare Tired
62 Patek Philippe Watches & Jewelry
Tired 63 Clinique
Beauty & Skincare Tired
64 Kate Spade Fashion
Tired 65 Kiehl's
Beauty & Skincare Tired
66 YSL Fashion
Tired 67 Bulova
Watches & Jewelry Tired
68 Michael Kors Fashion
Tired 69 Valentino
Fashion Tired
70 MAC Beauty & Skincare
Tired Rank Brand
Category Class
1 BMW Auto
Epic 2 Ferrari
Auto Epic
3 Porsche Auto
Epic 4 Lamborghini
Auto Epic
5 Audi Auto
Epic 6 Aston Martin
Auto Epic
7 Four Seasons Hotels
Epic 8 Mercedes-Benz
Auto Epic
9 Ralph Lauren Fashion
Epic 10 Ritz-Carlton
Hotels BFF
11 Bentley Auto
BFF 12 Hugo Boss
Fashion BFF
13 W Hotels Hotels
BFF 14 Rolex
Watches & Jewelry BFF
15 Land Rover Auto
BFF 16 Lexus
Auto BFF
17 Giorgio Armani Fashion
BFF 18 TAG Heuer
Watches & Jewelry BFF
19 Johnnie Walker Spirits & Champagnes
BFF 20 Grey Goose
Spirits & Champagnes BFF
21 Cartier Watches & Jewelry
BFF 22 Dom Pérignon
Spirits & Champagnes BFF
23 Lotus Auto
BFF 23 Burberry
Fashion BFF
25 Gucci Fashion
BFF 26 TiÓÄÅÓÄÅany
Watches & Jewelry BFF
27 WaldorÓÄÅ Astoria Hotels
BFF 28 Jaguar
Auto Whatever
29 Hermes Fashion
Whatever 30 Omega
Watches & Jewelry Whatever
31 Louis Vuitton Fashion
Whatever 32 Infniti
Auto Whatever
33 Acura Auto
Whatever 34 Prada
Fashion Whatever
35 Ferragamo Fashion
Whatever Rank Brand
Category Class
71 Veuve Clicquot Spirits & Champagnes
Tired 72 Givenchy
Fashion Tired
73 L'Occitane Beauty & Skincare
Tired 74 Trump
Hotels Tired
75 Korbel Spirits & Champagnes
Tired 76 Harry Winston
Watches & Jewelry Tired
77 David Yurman Watches & Jewelry
Tired 78 Piaget
Watches & Jewelry Tired
78 Raymond Weil Watches & Jewelry
Tired 80 WoodÓÄÅord Reserve
Spirits & Champagnes Tired
81 Bally Fashion
Tired 82 Peninsula
Hotels Tired
83 Fairmont Hotels
Tired 84 Chopard
Watches & Jewelry Tired
85 IWC Watches & Jewelry
Tired 86 Van CleeÓÄÅ & Arpels
Watches & Jewelry OÓÄÅÓÄÅ the Grid
87 Shiseido Beauty & Skincare
OÓÄÅÓÄÅ the Grid 88 H. Stern
Watches & Jewelry OÓÄÅÓÄÅ the Grid
89 Bottega Veneta Fashion
OÓÄÅÓÄÅ the Grid 90 Clarins
Beauty & Skincare OÓÄÅÓÄÅ the Grid
90 Baccarat Watches & Jewelry
OÓÄÅÓÄÅ the Grid 92 Audemars Piguet
Watches & Jewelry OÓÄÅÓÄÅ the Grid
93 Tory Burch Fashion
OÓÄÅÓÄÅ the Grid 94 Bobbi Brown
Beauty & Skincare OÓÄÅÓÄÅ the Grid
94 Luxury Collection Hotels
OÓÄÅÓÄÅ the Grid 96 Franck Muller
Watches & Jewelry OÓÄÅÓÄÅ the Grid
96 Hublot Watches & Jewelry
OÓÄÅÓÄÅ the Grid 98 Jaeger-Lecoultre
Watches & Jewelry OÓÄÅÓÄÅ the Grid
99 Conrad Hotels
OÓÄÅÓÄÅ the Grid 100 Vacheron ConstantinWatches & Jewelry
OÓÄÅÓÄÅ the Grid 101 Balenciaga
Fashion OÓÄÅÓÄÅ the Grid
102 GraÓÄÅÓÄÅ Watches & Jewelry
OÓÄÅÓÄÅ the Grid 103 Stila
Beauty & Skincare OÓÄÅÓÄÅ the Grid
104 NARS Beauty & Skincare
OÓÄÅÓÄÅ the Grid 105 Beneft
Beauty & Skincare OÓÄÅÓÄÅ the Grid
MALES RANKING: ALL BRANDS
Want to know more about your brand’s ranking? CONTACT US
© L2 2010L 2 T H I N K TA N K . C O M 6
Gen Y Prestige Brand
Ranking Gen Y Loves Brands
65%ÓÄÄofÓÄÄwomenÓÄÄandÓÄÄ61%ÓÄÄofÓÄÄmenÓÄÄsurveyedÓÄÄconsiderÓÄÄthem- selvesÓÄÄbrandÓÄÄconscious.ÓÄÄOnlyÓÄÄ1%ÓÄÄtheÓÄÄwomenÓÄÄandÓÄÄ3%ÓÄÄofÓÄÄtheÓÄÄ
men do not. Not surprising ÓÄÅor a generation that has grown
up in the age oÓÄÅ branding and been the target oÓÄÅ a barrage oÓÄÅ
marketing messages since birth. The Apple oÓÄÅ My Eye
Unprompted, Apple is considered the #1 brand among men
andÓÄÄ#9ÓÄÄforÓÄÄwomen.ÓÄÄAppleÓÄÄisÓÄÄtheÓÄÄ#1ÓÄÄmostÓÄÄlikelyÓÄÄnextÓÄÄprestigeÓÄÄ brand purchase ÓÄÅor both men and women.
Drive Seven oÓÄÅ the 10 highest rated brands ÓÄÅor
men were auto- mobiles—withBMWrated#1.WomenratedAutohigher
thanÓÄÄBeautyÓÄÄ&ÓÄÄSkincareÓÄÄandÓÄÄsecondÓÄÄonlyÓÄÄtoÓÄÄFashion.ÓÄÄBMW,ÓÄÄ Mercedes-Benz,ÓÄÄandÓÄÄAudiÓÄÄappealÓÄÄtoÓÄÄmenÓÄÄandÓÄÄwomenÓÄÄappear-
ing on the top 10 lists ÓÄÅor both genders. Despite their high
rankings,ÓÄÄCadillac,ÓÄÄJaguar,ÓÄÄandÓÄÄLandÓÄÄRoverÓÄÄalsoÓÄÄregisteredÓÄÄaÓÄÄ signiÓÄÇcanÓÄÄnumberÓÄÄofÓÄÄdislikesÓÄÄfromÓÄÄmen.
You’re Fired! Arguably, it’s better to be disliked than
not known at all, and “hated” brands can take solace that strong
brands evoke strong reactions. Iconic, logo-driven, brands
such as Louis VuittonÓÄÄandÓÄÄBurberryÓÄÄ(forÓÄÄfemales),ÓÄÄgeneratedÓÄÄsomeÓÄÄofÓÄÄtheÓÄÄ
most biÓÄÅurcated reactions and, despite appearing in the top
20,ÓÄÄareÓÄÄalsoÓÄÄamongÓÄÄtheÓÄÄmostÓÄÄdisliked.ÓÄÄTrumpÓÄÄisÓÄÄtheÓÄÄmostÓÄÄ dislikedÓÄÄprestigeÓÄÄbrandÓÄÄinÓÄÄtheÓÄÄsurvey.ÓÄÄ40%ÓÄÄofÓÄÄmenÓÄÄandÓÄÄ34%ÓÄÄofÓÄÄ
womenreportthey“hate”thebrand.TheTrumpaversionsug- gests that although supremely brand conscious,
Gen Y is wary OBSERVATIONS
Off the Grid Whatever
Epic AUTOMOBILES
BEAUTY & SKINCARE HOTELS
SPIRITS & CHAMPAGNES WATCHES & JEWELRY
FASHION Off the Grid
Whatever Epic
BEAUTY & SKINCARE SPIRITS & CHAMPAGNES
FASHION HOTELS
WATCHES & JEWELRY AUTOMOBILES
AVERAGE SCORE PER CATEGORY: Females
AVERAGE SCORE PER CATEGORY: Males
Want to know more about your brand’s ranking? CONTACT US
© L2 2010L 2 T H I N K TA N K . C O M 7
Gen Y Prestige Brand
Ranking ofÓÄÄÓÄÑashyÓÄÄself-promotion.ÓÄÄPoorÓÄÄperceivedÓÄÄcorporateÓÄÄcitizenshipÓÄÄ
and environmental disregard also elicited negative sentiment:
DeBeersÓÄÄandÓÄÄSUV-dominantÓÄÄLandÓÄÄRoverÓÄÄandÓÄÄCadillacÓÄÄwereÓÄÄ among the top-10 most hated.
The Old Country In the Fashion category eight oÓÄÅ the top
10 brands ÓÄÅor women are headquartered in Europe, including legendary
ÓÄÅashion housesÓÄÄChanel,ÓÄÄPrada,ÓÄÄHermesÓÄÄandÓÄÄGucci.ÓÄÄÓÄÄPlacingÓÄÄsecondÓÄÄ
amongÓÄÄwomenÓÄÄinÓÄÄtheÓÄÄfashionÓÄÄranking,ÓÄÄMarcÓÄÄJacobsÓÄÄisÓÄÄtheÓÄÄonlyÓÄÄ AmericanÓÄÄbrandÓÄÄinÓÄÄtheÓÄÄtopÓÄÄÓÄÇveÓÄÄandÓÄÄtheÓÄÄonlyÓÄÄÓÄÇrst-generationÓÄÄ
brand to score in the top 10. Out oÓÄÅ Time: Watches & Jewelry Are Not
On Gen Y’s Radar Watches&Jewelryareamongthelowestratedcategories
forÓÄÄbothÓÄÄmenÓÄÄandÓÄÄwomen.ÓÄÄThereÓÄÄisÓÄÄaÓÄÄstrikingÓÄÄlackÓÄÄofÓÄÄbrandÓÄÄ awareness.ÓÄÄAlthoughÓÄÄlegendaryÓÄÄbrandsÓÄÄCartier,ÓÄÄTiffany,ÓÄÄandÓÄÄ
RolexÓÄÄstillÓÄÄrankÓÄÄhigh,ÓÄÄthereÓÄÄareÓÄÄsevenÓÄÄprestigeÓÄÄWatchÓÄÄ&ÓÄÄJewelryÓÄÄ brandsÓÄÄthatÓÄÄ50%ÓÄÄofÓÄÄtheÓÄÄrespondentsÓÄÄdoÓÄÄnotÓÄÄknow.
Will You Be My Friend? OneÓÄÄinÓÄÄÓÄÇveÓÄÄGenÓÄÄYÓÄÄrespondentsÓÄÄlikeÓÄÄaÓÄÄprestigeÓÄÄbrandÓÄÄonÓÄÄFace-
book,ÓÄÄandÓÄÄoneÓÄÄinÓÄÄ10ÓÄÄfollowÓÄÄaÓÄÄprestigeÓÄÄbrandÓÄÄonÓÄÄTwitter.ÓÄÄAlmostÓÄÄ halÓÄÅ have signed up to receive email ÓÄÅrom
a prestige brand. TheÓÄÄsurveyÓÄÄhighlightsÓÄÄthatÓÄÄbrandsÓÄÄembracingÓÄÄsocialÓÄÄmediaÓÄÄareÓÄÄ
enjoying strong word-oÓÄÅ-mouth within this cohort.
E-commerce: The Train Is Leaving TheÓÄÄstoreÓÄÄisÓÄÄstillÓÄÄtheÓÄÄdominantÓÄÄchannel,ÓÄÄbutÓÄÄmoreÓÄÄthanÓÄÄhalfÓÄÄofÓÄÄ
theÓÄÄwomenÓÄÄpurchasedÓÄÄluxuryÓÄÄgoodsÓÄÄonÓÄÄdiscountÓÄÄsites,ÓÄÄsuchÓÄÄ OBSERVATIONS
50% 40%
30% 20%
10% 0%
LIKE ON FACEBOOK
FOLLOW ON TWITTER
SUBSCRIBE TO YOUTUBE
RECEIVE EMAIL 19%
8% 1%
45% SOCIAL MEDIA & PRESTIGE BRANDS:
% of Respondents Who Engage With Brand Social Media Platforms
Want to know more about your brand’s ranking? CONTACT US
© L2 2010L 2 T H I N K TA N K . C O M 8
Gen Y Prestige Brand
Ranking asÓÄÄGilt.comÓÄÄ(54%),ÓÄÄandÓÄÄretailÓÄÄsites,ÓÄÄincludingÓÄÄNet-A-Porter.comÓÄÄ
(53%),ÓÄÄyetÓÄÄlessÓÄÄthanÓÄÄone-thirdÓÄÄpurchasedÓÄÄdirectlyÓÄÄfromÓÄÄaÓÄÄbrandÓÄÄ site. Female adoption oÓÄÅ these web portals
signals a ***ÓÄÅt in luxuryÓÄÄretailÓÄÄandÓÄÄisÓÄÄanÓÄÄindicationÓÄÄofÓÄÄthingsÓÄÄtoÓÄÄcome.ÓÄÄWithoutÓÄÄro-
bustÓÄÄdirect-to-consumerÓÄÄe-commerceÓÄÄstrategies,ÓÄÄluxuryÓÄÄbrandsÓÄÄ risk leaving their brands, and the rich sales
and marketing data, in the hands oÓÄÅ third party retailers.
Print Holding and Blogs Rising Print is not dead, and it continues to be
a primary source ÓÄÅor inÓÄÅormation on prestige brands. It is the
#1 source ÓÄÅor women and #2 ÓÄÅor men.
WordÓÄÄofÓÄÄmouthÓÄÄrecommendationsÓÄÄfromÓÄÄfamilyÓÄÄ&ÓÄÄfriendsÓÄÄareÓÄÄ also crucial, ranking #1 ÓÄÅor men and #2
ÓÄÅor women. Although respondents do not seem to be directly engaging
with brands viasocialmedia,almostoneinveGenY’sconsiderblogs
one oÓÄÅ their top three sources ÓÄÅor inÓÄÅormation on prestige
brands. The Pillars oÓÄÅ Luxury Still Stand
TraditionalÓÄÄluxuryÓÄÄsigniÓÄÇers,ÓÄÄquality,ÓÄÄauthenticityÓÄÄandÓÄÄimage,ÓÄÄ were the most important attributes oÓÄÅ a
prestige brand ÓÄÅor both menÓÄÄandÓÄÄwomen.ÓÄÄMeanwhile,ÓÄÄheritageÓÄÄandÓÄÄexclusivity,ÓÄÄoftenÓÄÄ
linchpinsÓÄÄofÓÄÄluxuryÓÄÄmarketingÓÄÄcampaigns,ÓÄÄtakeÓÄÄaÓÄÄbackÓÄÄseat.ÓÄÄ StandingÓÄÄonÓÄÄtheseÓÄÄpillars,ÓÄÄiconicÓÄÄbrandsÓÄÄlikeÓÄÄChanel,ÓÄÄCartier,ÓÄÄ
andÓÄÄTiffanyÓÄÄstillÓÄÄresonateÓÄÄ(particularlyÓÄÄwithÓÄÄwomen).ÓÄÄÓÄÄ OBSERVATIONS
FLASH SITE SALE RETAILER SITE
BRAND SITE OTHER ONLINE
MOBILE 0%
20% 40%
100% 80%
60% IN-STORE
86% 54%
53% 27%
11% 1%
AUTHENTICITY IMAGE
CREATIVITY EXCLUSIVITY
HERITAGE INNOVATION
SOCIAL RESPONSIBILITY PERSONALIZATION
COMMUNITY 0%
20% 40%
100% 80%
60% QUALITY
82% 46%
44% 41%
37% 20%
12% 8%
6% 4%
WHERE DO YOU PURCHASE PRESTIGE BRANDS? % of Female Respondents
WHAT IS IMPORTANT TO YOU IN A PRESTIGE BRAND? % of All Respondents
Want to know more about your brand’s ranking? CONTACT US
© L2 2010L 2 T H I N K TA N K . C O M 9
Gen Y Prestige Brand
Ranking OBSERVATIONS
TOP BRANDS UNPROMPTED: Females
Gen Y Prestige Marketing Download this Document for Free
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of your own. This is Google's cache of http://audiobooksclick.info/Secrets-To-Social-Success/. It is a snapshot of the page as it appeared on Jun 9, 2011 07:37:51 GMT. The current page could have changed in the meantime. Learn more Text-only version These search terms are highlighted: amina elshahawi secrets Audio Books Click « Killer Ads And Cooky Banners* 75% Comission !!Tame Your Brain! » Secrets To Social Success Welcome to the Secret of Success networking this talk I will illustrate some of the ways ants, including army ants (cess Secrets of Social Media Marketing Superstars free PDF ebook rets to Success What top-performing schools have in common. 2011 Maven Girls Media The Secret to Success is Support is a trademark of.Plus, read on to find out how I made $1880 in 2 weeks and how you can get $397 worth of free this essay, I will uncover what I believe are five secrets to publishing 12, 2010 Mayo Clinic Interview Reveals Secrets to Social Media Success. 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Leave a Reply Name (required) Mail (will not be published) (required) Website Monsters of Social Media We all know that Lady Gaga is the premier source for female pop culture super stardom (barely inching out Justin Beiber). Some call her a monster. Others call her Lady Gaga. More interesting is the people behind Lady Gaga. ThinkTankDigital. Think of them as digital garden growers, capable of launching 1,000 careers. Lady Gaga is the de facto music 2.0 case study and ThinkTank Digital was the agency behind her runaway success. When Think Tank’s Tynicka Battle and Amina Elshahawi met Lady Gaga in 2008 she was an unorthodox artist with a “disco stick” and a promising single. Throughout Think Tank’s two-and-a-half year campaign for Lady Gaga, which concluded in November 2010, the pop star evolved into the first true superstar of the digital age becoming the first online franchise to: reach one billion online video views, the most followed person on Twitter, and a top “Liked” person on Facebook. By connecting personally with her fans online, the “Social Media Monster” made her digital fame translate to tangible success turning the music and digital worlds upside down. As Lady Gaga’s Digital Agency of Record, ThinkTank Digital has flown under the radar since 2006, quietly playing a leading role in social media marketing for some of the hottest music acts of the day, including: Black Eyed Peas, Michael Jackson, and Motown; for movies (Tyler Perry), leading corporate brands (Pepsi, Nokia), and social action – the 2010 US Census and the award-winning documentaries “Waiting For Superman,” and “Countdown To Zero.” ThinkTank Digital’s partners Tynicka Battle (36) and Amina Elshahawi (29) are creative and highly energetic women who have bootstrapped their fledgling agency into a bi-coastal presence.Their timing was certainly right – Social media was emerging as a force when ThinkTank Digital, was established, January 2006, to provide cutting-edge social media, digital marketing, branding, publicity, and interactive promotions for leading, and emerging, music artists, motion pictures, and consumer brands. But the agency’s success is the result of Tynicka and Amina’s passion for digital marketing, intuition and tireless energy. ThinkTank has also created online social media marketing campaigns for: Universal Music Group, Sony, Pepsi, 2010 US Census, The Bombay Company, Nokia, Lionsgate Entertainment. BY JUSTIN DISANDRO · MARCH 3, 2011 · NO COMMENTS ENTERTAINMENT, SOCIALMEDIA · TAGGED: DIGITAL CAREERS, FAME MONSTER, HOW TO SOCIAL MEDIA, JUSTIN BEIBER, JUSTIN BEIBER CONTACT, JUSTIN BEIBER DOWNLOAD, JUSTIN BEIBER MUSIC, JUSTIN BEIBER NEW CD, LADY GAGA, LADY GAGA CONTACT, LADY GAGA DOWNLOAD, LADY GAGA IS A DUDE, LADY GAGA MUSIC, LADY GAGA NEW CD, LADY GAGA SEXY, LADY GAGA SOCIAL MEDIA, LADY GAGA THINK TANK, MUSIC SOCIAL MEDIA, SOCIAL MEDIA AGENCIES, THINKTANKDIGITAL POSTED BY: Justin DiSandro joined SocialTechPop at its inception in 2010. He has been integral in growing the blog by working closely with the technology and the pop culture community. His sarcastic wit and charm has earned him numerous writing awards and accolades, and his absurd knowledge of all things ‘pop’ has earned him recognition throughout the entertainment industry. His writings have appeared in countless magazines, literary journals, and documentaries, as well as being quoted by a variety of scholarly studies and film fests. l BE ("lE3E3F€); a compact Itechooo l§:j‘Fadio"9l ‘o‘i'Uriici'pa:l_aera§' "one By R. Lafond, P.Eng., Scm'or.Process Erlgineer,'.M..Dupla, EIT, M.A.Sc.,-Project Engineer; C. Scott, P.E1/13.,-DESS, Process EngineeringManager; j‘. Cigami, P.Er1g., M.A.Sc., VP Business Development and Marl-x1"ing,]ohn Meunier Inc. AERATED LAGOON5: POPULARTECHNOLOGY, BUT WITH ORAWBACKSAerated lagoons are used extensivelythroughout Canada for treatment of municipal wastewater. In tact, by far, lagoons are the most popularwastewater treatment technology,representing 67% of all existingwastewater treatment plants (WWTPs)across Canada. Aerated lagoons use mechanical aeration to providedissolved oxygen for biological treatment of wastewater. These systems can efficiently remove carbonaceous pollution, whether measured as BOD or COD, and play an essential role in pollution control. On the other hand, aerated lagoons suifer from two main drawbacks: they require a large footprint and achieve poornitrification. Poor ammonia removal is even more critical in cold, Canadianwinter conditions, where nitrification is almost non-existent. As smaller municipalities with aerated lagoons are increasingly required to limit the release of anunonia to receiving waters and / or to increase the treatment capacity of their system,what alternatives do they have? Theyface the hard choice of either buildingan expensive, completely new processor to somehow upgrade the lagoon inorder to increase capacity. This articlewill present the case study of how one Canadian municipality upgraded-its aerated lagoon while minimizingnew tankage. €§ Watermarkl Fall zoos INNOVATIVE WASTEWATERBIOLOGICAL TREATMENTTECHNOLOGY: THE MBBR The MBBR operates as a stand-alonebiological treatment process with noneed for a return activated sludge(RAS) from a secondary clarifier. Thismakes for a system requiring littledirect oversight and intervention. Firstdeveloped in Europe by a COII1pa_nycalled An0x'Kaldnes, the MBBR processutilizes polyethylene carrier elementswhich are suspended and mixed usingcustom designed medium bubbleaeration systems or mechanical mixers, depending on the process application.A specifically adapted biofilm developson the polyethylene media carriersconsuming whatever food is available(organics, ammonia, or nitrates). The high surface area available forbacterial growth in the carrier mediamakes it possible to significantly increase treatment capacity, while using as mu ch of the existing infrastructureand wastewater plant footprint aspossible. Additional capacity can alsobe achieved by simply adding morecarrier media. The carrier media (K1type), such as the one used in the pilot re 1. Threedimensionol (3.0) view of on AnoxKaldn"es MBBR System Page 2 r ill‘II ii Figure 2. Anoxkaldnes polyethylene (K3 type)Carrier media (without biofilm) study in Sainte-julie (Quebec), provides500 1112 of surface area per each 1"1:r13 of media, allowing for increased treatment capacity Within a small,compact area. The MBBR system also comprises asieve system that will retain the carrier media in the reactor tank. Figure 1 shows a three~dimensional view of atank, highlighting the sieve and theaeration grid. Figure 2 shows a virginpolyethylene carrier media (K3 mediatype) without biofilm growth. BENEFITS UF THE MBBR TECHNULUGY FDR CANADIAN MUNICIPALITIES The MBBR technology provides smaller municipalities, e.g., those using aerated lagoons or mechanical WWTPs, that require an increase in capacity, a cost- effective and low-footprint alternativefor the upgrade of their system, all thewhile allowing them to continue to meettheir discharge limits. Among others, the benefits of the MBBR technology for the retrofit ofsmaller wastewater treatment plants are:0 enhanced COD (or BOD5) removal a.nd nitrification; 0 Director Ewing Miles Brown "A Whale of a Tale" starring William Shatner small foot-print (compared toan aerated lagoon, the MBBR process usesless than 3% of the area footprint, thus,it can easily be incorporated within thelagoon’s already existing volume); and 0 ease of operation (the absence of a Return Activated Sludge (RAS) makes operation mach easier than a conoerrtionai WWTP). I l - I. ll Askillbout 0dr Haw interactive 6|! llliiflr Design Features! "ill, ~ 1 ll-_. I _ _ .- Vi ‘_l‘ , OPEN THE DOOR USE FABRlCATiONs .3 Tl] ll%_lAI.lTY AND VALUEin I At U.S.F. Fabrication, we believe that quality should not be an option.That’s why all of our aluminum Iluor access doors include all of thesefeatures at n ' o extra charge. ‘ l I 316 Stainless Steel Hardware, l i - l Hinges and Hold-Open Arm .. o Tamper Resistant Fasteners l ~ Flush Drop Handles H- Protective Vinyl Covering l l I "l [lur friendly and knowledgeable stafi is committed loproviding quick turnaround on quotes, drawingsand deliveries. We continue to set the standardwith product improvements, special designs and unsurpassed service. Contact us today and lot us show you that _||~=when it comes to quality, innovation and service, we’re with you all the wayi ‘ill ‘ I .=l ‘ ' is -4.5L CallTo|I—Free1-HUI]-BBB-4533 Email: epsi@te|us.nei -- BHWIKF ii . Kl. .." I‘ i EARTH TECH l AECOM l Looking to make your mark? Are you looking to join an organization that builds bridges, roads,water treatment plants and other municipal infrastructure? Are youconcerned about doing it right and building green? Then you'rethe type of engineer or technician Earth Tech is looking tor. For more information on entry-level through to senior positions withEarth Tech visit us online-. We are now a member of the AECOMTechnology Group with more than 40,000 employees worldwide. www.bcwwa.org 44:1 Page 3 Figure 3. Series of four (4) aerated lagoons from the Ste-Julie WWTP The white block Indicates the MBBR reocrorfnstolled between Lagoon No.1 and Lagoon No.2 Figue4. Aerario_r|—;;-ild nd eves for the MBBR reoctor at the Ste-Julie WWTP (Quebec) SAINTE-JULIE: AERATED LAGUUN UPGRADE FORTREATMENT CAPACITY INCREASE IN A COLD CANADIAN CL|MATE The town of Sainte-]ulie, Quebec is amunicipality of 29,000 inhabitants on the south shore of Montreal. Located less than 40 km from downtownMontreal, this town has enjoyed a rapidgrowth rate and a tremendous increaseinpopulation. The large increase in population, and corresponding increase in pollution loading, coupled with more stringent effluent standards, made the upgrade of the existing wastewatertreatment facility unavoidable. TheWWTP consists of a series of four lagoons as seen in Figure 3. It can beclearly seen that the existing WWTP is landlocked with minimal land area for expansion, being encircled by a highway, a road, crop fields and housing. While different technologies wereconsidered for the retrofit of theaerated lagoons, the AnoxKaldnesMBBR process was deemed, aftera six-month pilot study carried out from October 2004 to March 2005, as the best alternative to upgradethe aerated lagoons, because of theminimal additional footprint required.The objective of the pilot study wasto obtain an average dissolved BOD5(dBOD5) level of 29 mg/ L. The averageconcentration of dBOD5 during the @ Watermark I Fall 2008 SAINTE-JULIE, OUEBEC PlLOT STUDY AVERAGE BOD CONCENTRATIONS AT SAMPLE LOCATIONS IN PHASE 1 I20 c 5 E I TBOD g 199 1‘: Ii osoo g E E] ssoo § 80 f — ‘Q 60 5 . — a e er l s l L5 40 3 .___ K 35 ml/L i Target 3 I T l‘ - 19 mg/L DBOD 29 Sample Location Figure 5. Performance data from the pflotstudy data at the Saintedulie (QC) WWTP pilot study was, in fact, 26 mg] L, eventhough winter temperatures of lessthan 5°C were prevailing. Concerning ammonia, even at temperatures as low as 3°C, the average concentration ofammonia in the effluent was broughtto 3.9 rng/ L, down from an averageinfluent value of 16.2 mg/L. Figure 5shows the performance data of the complete treatment train, including the additional MBBR pilot reactors. THE SAINTE-JULIE WWTP UPGRADE INSTALLATION The strength of the AnoxKaldnes MBBRsystem is to enhance and complementthe existing aerated lagoon system. The Sainte»]ulie TNWTP was retrofitted with an additional biological reactor located not at the end of lagoons, but between the first and second aeratedlagoons. This enables the first aerated lagoon to continue performing its activities, removing solids and a fractionof the carbonaceous pollution. Onlythen does the AnoxKa_ldnes MBBR come into action. With a filling rate of 50% of K1-type media carriers, theadditional attached biomass generatedin the 1 256 m3 reactor (20.5 rn x 12.5 mx 4.9 m), enabled an abatement ofcarbonaceous pollution, increasing thetreatment capacity of the WWTP. Theflow from the MBBR is then directed to lagoons 2, 3 and 4 for additional treatment and polishing. DOES THE MBBR WORK AT 4°C? In order to evaluate cold temperatureconditions on the efficiency of the MBBRprocess, a pilot study was carried outduring five months in the 2007-2008winter season at the Terrebonne (QC) WWTP, also comprised of four aerated lagoons, using the AnoxI