Editorial fashion
Erik: As an art director, how do you help brands tell their story? Lulu: Well, it's really important to stay consistent, and on brand. Which basically means that you're always...
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Erik: What does it mean to be an art director working in retail e-commerce? Lulu: So, for the projects that I've worked on, we try and keep things simple so that it's easy to view and...
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Erik: What advice do you have for someone trying to develop a better sense of style? Lulu: I think to be yourself. Developing your own sense of style is a lifeÕs work I guess sometimes, you know,...
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Erik: In your experience how does working freelance differ from working in house? Lulu: Freelance is different because well technically I don’t go into the office every single day and I have a much...
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Erik: How does working in retail e-commerce compare and contrast with the work that you've done in editorial? Lulu: Well, the teams are the same—can be actually almost the same, you know, the...
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Erik: How do concepting and storyboarding help you direct a shoot? Lulu: You know, what we do is so visual. And it's very hard to convey, just something that's in your head, you have...
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Erik: What has taking direction as a stylist taught you about giving direction as an art director? Lulu: Well, I was lucky enough to work with a lot of different art directors. And if I had been an...
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Erik: How did you get hired as an art director without being a traditional or obvious candidate? Lulu: Well, I did some art directing when I worked at Self Magazine, and, you know, you had to work on...
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Erik: How is your graphic design education relevant in what you do as an art director? Lulu: The traditional candidate for an art director is somebody who came up the ranks more focused on design and...
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You guys started Who What Wear Daily in 2006. Correct. How did you guys meet? Um, we actually met on the set of Project Runway season two We were both working for Elle magazine. I was an editor in New...
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