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when creating content for your business you should always be thinking about your
buyer personas
what exactly is a buyer persona in this video we will explain what a buyer persona
is and how it can help you make dynamic content for your business
a buyer personas a semi fictional representation of your ideal customers
based on real data and educated speculation about customer demographics
behaviors
patterns motivations goals now I know that sounds like a complex definition
but in order to create the right content for your business you need a detailed
representation
of your ideal customer is buyer personas will help you develop your content
thus making you a more effective marketer out of the two billion Internet
users
we don't want to attract them all just the ones who want our services
so instead of just making content hoping people see it buyer personas will help
you know where to put that content
and how to launch a marketing campaign so the right people see it
if you don't know down your buyer personas every aspect of your marketing
will suffer buyer personas help you better relate your customers
and help you align common goals across your organization
buyer personas involve more information than just your target market
buyer personas will have common behavior patterns
shared pain points shared goals
wishes dreams general demographic
and biographic information and they'll contain
more than just fluff. Most businesses should have a two to five buyer personas
but how do you develop a buyer persona interview
research or survey your clients to develop your buyer persona
try to develop a five chapter story on your buyer personas based on these five
points
job and demographic information what is a day in your life look like
what other challenges or pain points where do they go for information
common objections to products or services
we've put together some worksheets to help you develop your buyer personas
download these and fill out your worksheets and you're on your way to
creating your own
buyer persona