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Hi there! Welcome to the short introduction video of FruitFlan -- a supervisual decision
support tool for online publishers -- getting well-deserved and growing attention from the
members of the press over the world as it helps increase their ROI on the content they
publish. So to understand the problems FruitFlan help
solving imagine the guy whose job is to rearrange the front-page of your favourite news site.
When he's really on his job, he has about 60 articles on the front-page to manage
a new article coming in every 2 minutes more than 5, sometimes even contradicting
editorial principles to follow and the others constantly promoting articles
they've written or edited Other people working in the newsroom of online
publishers like the social media manager the section editor and the editor-in-chief have
very similar problems and no or limited real-time feedback on their actions
In order to help them, we wanted to create something that simply makes you see what is
going on. This is how FruitFlan was born. These nice, coloured tiles have a story to
tell. Here they are showing us articles on an online news portal as they are being consumed
right now. Size of these tiles tells you how many people
visited them in the last 15 minutes. Colour speaks of the section of the article;
Lightness/darkness of the tile separates fresh articles from old ones.
And as FruitFlan has the unique ability to measure the number of times visitors read
the article the rate of these visits is covered by a lighter coloured part on the tiles
And this all fits on one screen -- in fact on any screen -- you can beam it on the newsroom
wall -- we like that very much of course -- but you can also use it on your tablet or smartphone
with almost the same functionality. Oh and this is only one screen out of many
that we have and they all have the same logic but give info on other aspects. Unlike general
analytics solutions where you have spreadsheets of info and have to apply complicated means
to get to what interests you FruitFlan was designed to help people with limited or no
analytics expertise and time for it. FruitFlan is a framework with an easy-to-use gesture-base
interaction scheme in which you can easily setup screens like the previous one where
you can compare the performance of articles & sections with a blink of an eye.
Or this one showing different sources such as news aggregators or social networks as
they bring traffic to the publisher's website FruitFlan also shows at-a-glance what people
coming from social networks are interested in and it can easily be noticed when an article
gets extra attention without being promoted. And there's one more thing: A screen specially
designed to help the guy we saw in the beginning -- the front-page manager. The Front Page
Monitor of FruitFlan gives you real-time, visual info on how articles put on the front-page
are gathering clicks and compares this to the average performance of the position they're
put into. Not only that but FruitFlan even gives suggestions and estimations on changes
that could increase the number of visits and as a consequence the advertising revenues
too. Some of our clients had a 10% increase in
the number of visits within 3 months others faced a 45% boom of visitors from Facebook
after only 1 month of using FruitFlan And you can give it a try risk-free for 30
days to see FruitFlan with your own eyes and witness how it changes the perception of the
editorial team. Visit fruitflan.com to get to know more about
how we helped so far people in newsrooms around the world or request your free trial now.