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Hi, this is Jeff Wenberg from LeadPages. For the first time ever, we've added a standard
long-form sales letter template to LeadPages. This is just the beginning for this and there's
a lot of places we're going to go from here based on this template.
LeadPages has traditionally been about lead collection, Webinar registration, and video
conversion pages, but we've had a lot of request for a sales letter template so we wanted to
tackle that areas as well.
Now there are a lot of debates about what's better, a long-form or short-form sales letter.
Generally, it depends on a few things like your audience, what you're selling, the goals
of the page, just to name a few. Short-form sales letters often depend on having an existing
relationship and authority with your prospects to really convert at the highest levels. If
you don't have that established, they can be difficult to achieve higher conversions
that you might see with a well-written long-form sales letter. With this in mind, we're rolling
out our first long-form sales letter template.
As you can see, it's mobile responsive so it will just look great on Smart phones and
tablets. It's also super easy to customize to make a really good looking sales letter
for your product. If you're a coder, this template is available for you to download
below. So here's how you use this page. You'll need to download the HTML and the CSS, and
as I mentioned, there is some coding required. Get your landing page code you've generated
and then integrate it with WordPress, Facebook, etcetera, then publish the page. If you're
a LeadPages user, simply go to the generic sales letter template and click on 'Use this
template' to start customizing it. All you need to do is click on something to input
your data. You can change the colors of the text, the headlines, boxes, borders, etcetera.
You can change the fonts, insert your analytics code, replace Clay's image with an image of
yourself. You can change any of these texts to fit your sales letter. Just click on it,
input the text, and then click okay. The template comes with a lot of different sections, but
you don't have to use all of them if it doesn't work for your situation. You simply click
on a section that you'd like to take out and switch to visibility setting to hidden and
you'll no longer see it. So this makes it super easy to customize things how you want
them to be.
Grab your pay link to link up with your payment processor. To read Facebook comments, you
just insert your embed code from Facebook here or hide it if you don't want comments
on your page, and when you're done customizing, click on 'Save to my pages.' You'll name the
page, then with a click of a button, you can publish this page through our servers, publish
it to WordPress, publish it to Facebook as a Facebook tab, or finally, you can download
the file and put it on your own server. This template is immediately available for LeadPages
customers and is immediately downloadable as an HTML template for everyone else.
So that's all for this video. I'm Jeff Wenberg, and I hope you have a great day.
[0:02:42] End of Audio