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My name's Megan Kilgore. I am the digital marketing manager at the Capital Area Food
Bank of Texas. I do a lot of design work across our digital properties. So that includes Web,
mobile and email. I also am responsible for managing our digital relationships, which
means I deal with a lot of data. Nonprofits collect a lot of data, but we don't always
put it to good use. Some organizations use it internally for decision making, allocating
resources and so on. But in nonprofit data there are really compelling stories about
what we do and the communities we serve, and those stories should absolutely be shared.
This panel is really based on one simple truth. And that's that public services more and more
are being handed off to private charities. As nonprofits, we really need to think about
what our obligations are in terms of transparency and managing our data. Now a private charity
is never going to have the level of oversight and accountability that a government agency
would, so some of that responsibility is going to fall on journalists to hold us accountable
to the communities we serve. I put together this panel to get three distinct points of
view. Obviously, I'm bringing the perspective of a nonprofit communicator. Amanda Krauss
is an interactive designer at the Texas Tribune, which is a news organization that produces
phenomenal data storytelling with rich visuals and interactives. And then Kim Rees is a co-founder
of Periscopic, which is a private firm that really works to bring data to life, but they
work with private companies and nonprofits to do that, but they're approaching it from
a socially conscious point of view. South-by-Southwest is about looking forward. We're looking at
what's coming down the pipeline in the next several years. And data storytelling is really
the future of nonprofit communications and PR.