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For the Lotus F1 Team,
winning means reinventing a 22,000 part
high performance race car every two weeks
and shipping it to 19 races around the world,
which means transforming data into action fast.
In a global, highly mobile sport with ever-changing conditions,
unlocking insights is critical,
to get from innovation in the factory
to victories on the racetrack.
Using the Microsoft Cloud and Dynamics AX,
the Lotus F1 Team has the power
to transform mountains of data
into meaningful insights that win races.
And the role that software plays at Lotus,
it's a very big role.
It's in a lot of different departments,
it's very heavily involved in our planning
and then our transition from design to production
has also got to be very slick and then that's handled in software.
That really plays a huge role, you know,
being efficient there
and getting as many concepts as we can through to the track quickly
is really key to what we can deliver on track.
If we can be efficient and develop faster than the other teams,
then, you know, we are going to be better at the end of the year
and take the reward for it.
In the world of F1, teamwork is essential.
The Lotus F1 Team uses Office 365
and Microsoft Lync to connect the team
across constantly shifting locations around the world.
With Dynamics AX and Windows Azure,
the team can manage and plan resource from concept
through manufacturing and ultimately,
right down to the track.
By adding Microsoft SQL Server to the mix,
the Lotus F1 Team is able to process the data
and uncover those all important insights
and do it all on a foundation
of Microsoft Surface devices and Windows Phones.
This Cloud turns data into victory.
This is the Microsoft Cloud.