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Hello, my name is comfort one rinse
Today, I want to show you my incredible abilities.
I help people saving water, time and energy by reducing rinsing time.
But, I'm not able to change everyone's laundry habit.
They don't trust me because they think that I'm harmful and inefficient.
Some don't even know how to use me properly. It's time to make people
understand my role in saving water for future use
so I came up with an idea
to co-operate with Youth Union and 350 organization
to organize the BLUE SUMMER campaign. Are you ready to go into detail about this amazing idea?
First, ING BLUE is an environmental project to improve the water scarcity situation
through Blue summer campaign, the voluntary campaign organized by thousands of students
across the country with a widespread network.
In the first year, we'll carry out the project
in 30 universities and colleges in Ho Chi Minh city
After 5 years,we hope to spread it to
every single university in Viet Nam, and engage 2 million Vietnamese students
in our meaningful events.
Why students? They are our future consumer!
and they also have a strong impact on their friends and family,
who are currently our target customer. They are a powerful human resource
resource and also potential future consumers.
Now, let's see how we're going to approach them.
Step 1: Establish relation.
In this stage, we will contact Youth Union officers, leaders of the Blue Summer campaign
and the 350 organization to propose the project
and invite cooperation from them.
Now, we will move to step 2: the Marketing campaign.
In this stage, we will educate consumers
that rinsing too many times wastes a great deal of water
Students will have the chance to organize the campaign themselves.
What's next? Step 3: The Living blue event
in which students can receive meaningful and inspirational talks
from 350 and join many fun activities
in their own universities.
Step 4 is Doing Blue.
That's when the Blue Summer soldiers head to water scare areas and help people
We will also arrange some booths in the local market to promote our products.
After completing all the activities
we will have educated and empowered people in understanding the importance of sustainable water use
we will have educated and empowered people in understanding the importance of sustainable water use
and we will continue to enlighten society year by year.
That's the overview of the project.
Join us to make the world a better place.