Tip:
Highlight text to annotate it
X
Hi. Have you ever wondered what the cost of waiting is? We have.
A USA Today survey found that a majority of Americans wouldn't wait in line for more than
15 minutes.
One in five respondents admitted that they had been rude to someone serving them "too
slowly".
And half of all customers would never return to an establishment that kept them waiting.
Things are like that in the online world too.
One in four users won't wait for a page that needs over four seconds to load.
Pages that take over 10 seconds to load can kiss half of mobile web users goodbye.
Oh, and the big one: 40% of mobile shoppers will leave an e-commerce site that doesn't
load in 3 seconds.
Research shows that a 1-second delay in page response can cause a 7% reduction in customer
conversions.
For Amazon.com, for example, that would mean losing 1.6 billion dollars a year -- all because
of a one-second delay in responsiveness.
So then. You say you want to upgrade your site with the snazziest, trendiest new features
that slow it down by "just" one second?
Think about it.