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We’ve seen several good examples of retailers using search so that relevant ads are served
up at the opportune time, so that when I click on that I go right into their circular and
I’m drawn to Target, because Target is having a special on the very thing I was searching
for and it pops up at exactly the right time. So the relevance of search and being able
to have relevant ads pop up at the right time when I’m looking for what I’m looking
for is helping build and drive the energy to more and more on line pre-shopping, before
consumers get to the store.