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[MUSIC PLAYING]
SAMEER IYENGAR: Beautylish is a virtual makeup counter.
We have a huge community of people sharing looks,
tutorials, and reviews to help each other find products and
brands that would work really well for them.
Our Sign-In integration helps personalize the experience for
new users by finding people's friends from their Circles who
are already on Beautylish and then using that information to
recommend them content that they might like.
DAMIEN PATTON: Banjo is real-time content
discovery by location.
We're using Google+ profile data to create Banjo profiles
so we don't have to recreate the wheel.
Google+ Sign-In integration was really easy.
It just took about a day, and already we could share amazing
content, connecting with people in our Google+ Circles.