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Caio Alberto: Hello! Accompanying you on the table Interviews! The Interviews today with guest, the consultant, teacher, Edelcio Jacomassi, welcome
Teacher! Edelcio Jacomassi: Thank you Caio! Thanks for invitation, there will be a pleasure to say something about the
theme. Caio Alberto: And our topic today is the "Digital Marketing Strategic ". Could you talk a little about your
trajectory, professional walk too? Edelcio Jacomassi: OK Caio! In fact my training, it is within the area of ??business administration,
Work with business consulting. Are 33 years of work with advice. And in recent years, we have worked specifically in marketing, mainly geared
to digital marketing. And this past year, in September last year to be more specific, we rode the DM Line which is a company specializing in Digital Marketing.
Caio Alberto: What is the biggest challenge of digital marketing a company? Edelcio Jacomassi: OK! We can say that the marketing
strategic, it is the customer's own approach organizations. And the great promise of digital marketing, making is that this approach is faster, more effective,
and with best results mainly having a relationship with the number of people any part the country and the world.
Caio Alberto: And the strategy? much talked-strategy Today? Edelcio Jacomassi: Yes!
Caio Alberto: Every corporation needs a strategy to grow, to keep too! In relation to marketing digital, what is the way to success! Put it this way ...
Edelcio Jacomassi: Then Gaius. Businesses typically, they have to strategically define what they want. Come on supposed to be the branding. So for recovery
brand, we plotted a whole plan, a plan that is mainly reach our target consumer, the public this company, to show that the company has good,
how she values ??the customers, as it can offer their products, and we disseminate it on social networks. So we do with that disclosure of the company itself
the brand, the products, it has a much larger amplitude. And with a great advantage, as we measure it, with all indicators, so we know when a
marketing action has an effective result or not. And our experiment is now in we have more success in certain shares or certain marketing campaigns according to
the type of company, type of product and the consumer profile.
Caio Alberto: Social networks and companies, is a theme today and also within the current marketing. Edelcio Jacomassi: Absolutely!
Caio Alberto: There is still a lot of difficulty, there are a lot of resilience, success in this relationship or not? Edelcio Jacomassi: Yes, the truth is that companies,
The vast majority of small and large companies still do not are used to working with digital marketing. Then in some of them, you realize that pose barriers
in use, blocking access networks. But in reality they do not realize that this is an instrument that they can use to further promote their products and services
to have greater visibility in the market. So one of the things we notice is first broad access communication. This is a very positive factor for the company.
And the second is the view that they often have the internet, digital marketing itself. Ie, it is not simply build a website and let in air. But behind this site
has an entire work in which we measure the results and make a strategy that is specifically for your public. So, for example, we launched a campaign,
a sales campaign can be! for increased sales, for example, and this year we can measure it step-by-step, to see how it is evolving, who are
people who are participating in the campaign. Then the company as well as gain much in terms of information it increasingly more just hitting its results.
So just be a way for us to evaluate all actions when they are occurring. That is, the company now can not think of just having a website.
But the site is a tool for your customer to come until firm. What reverses some of the reasoning show that traditional marketing is the company. It's the opposite!
People look at the digital marketing company.
Caio Alberto Jacomassi So, if someone wants to make contact with you as you do? Edelcio Jacomassi: Can be at our website
or by phone
Caio Alberto: So thank you for your interview! Edelcio Jacomassi: Look! I thank you Caio, thanks the opportunity and the willingness to put myself that
anyone wanting to know a little more of that work please contact us!