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I'm gonna show you how to make a Facebook page from scratch gonna do it
step by step together
but first what is a Facebook page
a Facebook page is tactically a web page
but is better to think about it as a publishing
engine on Facebook this is where you're going to go
to publish content and analyze how people are reacting to that content
because the content is really wat about on Facebook
the battleground is the news feed don't over obsess about it
to his a great example they keep it simple cover image at the top
an exhibit that's coming up the profile image is
fairly simple includes their logo on that said this will get seen
at 32 pixels which is how small the profile picture gets
in the news feed can dimensions profile picture
is a 180 pixels square and the cover image
is 851 pixels across by 315 pixels top if you add a third party custom tab
and you want to upload icon to you replace the default
the dimensions are 74 pixels tall by 111
across *** so let's create one now from scratch to the first thing you want to
do
to create a Facebook page is to make sure that you're logged in as you the
person
that connects with friends the real you okay and then go to any Facebook page
click on Create page okay when you click on Create page
you on america gonna go this URL right here Facebook dot com forward slash
pages
forward slash create most nonprofits are going to select one
to types Facebook pages one is a local business our place
the other is a company organization or institution so what's the difference
here
the difference is that a local business our place the address is a critical part
of how that nonprofit communicate with their people
so if we just look at the categories here we can see that these are all
physical places that you might go to like a bookstore a bar a bank and so
forth
when you create a local business a place it also shows up in the Facebook app so
someone goes to your
animal shelter then they can check in when they check in to your place
a story is created in their friends news feeds for the navy come away every
organization so this is
really the critical point about a local business a place
the other type a Facebook page is just simply company organization or
institution
so what is this about why doesn't this happen Abbas this doesn't have an
address because the address is not important to how the organization is
communicating with the people
so an example Breast Cancer Foundation the only personal visits them as the UPS
guy
all the events or elsewhere at restaurants
downtown golf course and so forth okay if that's you then this is the type the
page you on
I'm gonna make a perfect ish it's non-profit the name
is loyal labs so this is a dog shelter
and we have our street address and can print here
100 Main Street city have to type in what facebook gives you
and then you type in your zip code and then your phone number
you agree to that page terms click Get Started
the next thing you want to do is you wanna add a category description your
website category
get to pick which facebook gives you some gonna say animal
shelter right dog trainer
perhaps pet services now
because this category is pretty bride Pet Services
you can imagine that covers a lot Facebook is saying great can you get
more specific about that
some gonna slacked pet groomer pissed that makes it more specific
I mean and a description here we want to use keywords that our people used to
talk about us
right as an example boston-based animal shelter specializing in Labrador
Retrievers
apply online or in person to adopt a beautiful puppy or adult
add your website you can add another website if you want
is loyal and a real establishment for now I'm gonna say yeah ask you need to
do that too
yes are you are authorized to represent this organization yes you
should get approval from your boss by the way I save info
and now we're gonna add our profile picture
surface but gives us two options upload from the computer
or import from our website don't waste your time
importing from their website cuz there's really not a image on your website
that's perfectly suited for this
to profile image on Facebook create an image specifically for that
and then uploaded to your computer something quick and upload
I select the profile picture i click Next
add to favorites add your page this so it stays more top of mind
I some gonna skip in this case in clics kept necks for gun at a cover image say
to scroll down a little bit click an ad cover
Facebook is telling you hey this space is really not meant for promotion or
anything like that
these guidelines a pretty lax at this point
but you don't wanna come across like a las Vegas nightclub
and cyclical upload photo
have your image began 851 pixels across 315 pixels high
click on Save Changes you're done except for a couple settings in the back and
the page im just gonna quickly point those out
and they will be done so if you go to your admin panel which is what you
should see when you go to your Facebook page by default
click on Edit Page click Edit Settings
and then within Edit Settings there's posting ability
so posting ability to do want to turn this on so if someone goes to your
Facebook page
because they wanna share a pitcher from the event that they went to
they can post that when they do their friends see it if you turn this
of your losing that opportunity same goes for tagging
you do want to allow people to tag their friends
in pictures that you publish replies so you do
want to setup threaded replies so that when someone does comment on a photo you
can reply to them
and many times they get a notification about that and then it finally
similar page suggestions you do wanna check this out this is free
exposure basically it's saying that if
a Facebook user likes a similar Facebook page suggest my page
to like as well so
that is how to make a Facebook page from scratch
and I'll talk to you soon