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Hello, I'm Bruce Clay with Bruce Clay, Inc. Today we're going to talk a little bit about
what we have seen since the Penguin update hit.
We have been getting a lot of phone calls from people who have had penalties, uh ... rankings
that they used to have totally went away.
And when we've done some studies, we find a great many of them have had link problems,
which is a classic symptom of what we're seeing in Penguin.
Uh ... I thought I would explain though, a common misconception, I think. That these
people have about what actually happens when you solve the penalty.
They don't really understand the entire flow of how the penalty happened, what benefit
they got from spamming and that when you fix the penalty, you don't go back to where you
were.
I'm gonna use the board to sort of describe what we're finding a customer will go through
when they're doing the penalty.
In the beginning of time, they might have been running around Page 3 in the rankings.
They're certainly needing some help, uh ... they're not getting the traffic they wanted, so what
they'll do is they'll spam.
And they'll buy links or somehow solicit links from sites that are lesser quality, that are
inorganic, not natural to their topic.
However, they start accumulating PageRank, and they go up perhaps to Page 1.
And they're floating around here realizing the benefit of the spam tactic. They're getting
what they wanted to get.
Problem is, when the penalty hit [pause] they go down [pause]. And they generally go down
farther than they were when they started.
When we fix the penalty from this point, we are not able to fix it to a level they hope
will bring them back up to the top.
We can't do that.
In order to get back to the top, you have to earn it.
Instead, what you're normally going to see [pause] is that fixing the penalty returns
you to where you were when you started.
That's the best you can hope for, and at that point, you're gonna have to do an SEO project
in order to get the rankings back up to Page 1.