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AGRO SHOW 2013. An interview with Hubert Kamola
- Which Polish company is well ahead of competition
and has become immensely successful over the last few years?
We must be speaking about Grupa Azoty.
Hubert Kamola, Corporate Affairs Director at Grupa Azoty.
- We have displayed a number of our key products at the Show.
Polifoska Plus is very competitively priced. The new product was launched on October 2013.
It has just now been released in limited quantity in the autumn season.
We are planning to include it in Grupa Azoty product portfolio shortly.
Another item worth mentioning is Salmag,
a potassium nitrate-based fertilizer manufactured in our plant in Kędzierzyn-Koźle.
The fertilizer in the form of granules constitutes
a very interesting proposal for advanced farming practices.
Saletrosan remains a relatively new product in Grupa Azoty offer.
The formula including sulfur is specifically targeted at canola and sweetcorn plantations.
Let us not forget Pulan, a widely available nitrogen-rich product,
the 34%-ammonium nitrate from Puławy.
RSM is a liquid fertilizer that includes nitrogen in three forms,
and is useful in all kinds of plantations.
Another product worth mentioning are
NPK fertilizers that include nitrogen, phosphorous and potassium.
- Each product has its own specific design, characteristic packaging.
Shall we say: its own brand identity?
- A very good remark, I'm glad you've noticed.
Although Grupa Azoty has become a nationwide platform
for most leading fertilizer manufacturers in Poland,
we do not wish to erase the tradition, identity and
history connected with each partner and distributor,
and the farmers who have been our customers.
We would like to maintain the manner of communication
with this market which has emerged over the years.
At the same time we are increasing the choice of products.
The establishing of Grupa Azoty did not involve the uniformization of the portfolio.
Each of our products has its own customers and market niche.