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We all share a common goal - to reduce accidental injuries and deaths. Intelligently applied
semiotics can make a difference. Semiotics is the science behind how signs and symbols
communicate. For more than 20 years, Clarion has been actively involved in developing the
US and International Standards that use semiotics to establish best practices when it comes
to safety signs, labels, and markings. We understand this field better than anyone.
The solution is not more safety signs, it's more effective safety signs. We work directly
with our clients to understand their core safety procedures and then we craft together
graphical symbols, colors, shapes, signal words, and text, based on our expertise in
semiotics and the latest standards. It is a system of visual communication that's applied
throughout a facility. It's not a band-aid approach and it doesn't include those vague
1940s era signs that leave out critical information. Our advanced sign systems go beyond satisfying
just the right to know. As Dr. Michaels from OSHA puts it "They give viewers the right
to understand and to understand all types of potential hazards and to take proper precautions
to avoid them." Clarion's become the go-to source when safety communications must be
done right. This year we are working with the Hawaiian Lifeguard Association to create
an entirely new sign system to make all of Hawaii's beaches safer for their visitors
that come from around the world. We chaired the New York City 911 expert task force that
defined the new evacuation marking systems that are now used in over 2,000 of the city's
skyscrapers and our warnings are on hundreds of thousands of machines found in over 180
industries throughout the world. We are very serious about safety communication to help
people make good decisions. OSHA's recent adoption of GHS for Global Hazard Communication
uses globally harmonized elements and best practice standards for consistency of messaging.
Global consistency, that's what is important here. This GHS initiative parallels what we
have been doing at Clarion for over 20 years. Today, Clarion has designed and manufactured
over 44 million signs. Signs that get more than 10 billion views every year, year after
year, without a single failure to warn allegation brought against any of our clients. We like
to talk with you about your hazards, and your risks, and your workplace, and how we can
use our expertise in semiotics to help you to reduce risk, to helping you to communicate
safety to your workers and customers. Talk with us and make a difference now by helping
to establish the new benchmarks for safety signs for your industry. Together we can take
a dramatic step forward to achieve our goal - our common goal - which is to keep people safe.