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At 59 years young Stephen Franklin lives the kind of life that most of us have only read about.
He served in the US Air Force for 20 years as a navigator.
He's driven sports cars and now works as a rocket scientist.
>> I'm an engineer with a company that launches satellites and so we build rockets.
All the cool stuff that then flies.
>> As calm, cool and collected as Steven appears, his work can be pretty intense.
>> Part of what I do is worrying about: is it done well?
So I work with other engineers making sure that the things that were supposed to be done
are done correctly.
Because you have only one chance to get it right.
>> To Stephen 'getting it right' means in part hearing things right. But he frequently
found himself asking his co-workers to repeat themselves.
So even though he previously tried and later rejected wearing hearing aids, he decided
to go to Advanced Audiology.
Turns out he had a moderate hearing loss across all frequencies.
>> As he was talking and telling me his needs and what he was having difficulty with,
Pure® just kind of naturally floated to the front of the line
as far as what I would choose for him.
And he tried it on and it was just a perfect fit from the get go.
>> What these Pure® hearing instruments lack in size they make up for in power.
They are packed to the brim with advanced processing technologies.
>> They are amazing. They really are.
They are a lot lighter and smaller than the previous behind-the-ear model that I was wearing.
The technologies really changed a lot. I am kind of a scientist geek, so I appreciate that.
>> It is amazing that here is this a rocket scientist and he comes in and he is amazed
by his Pure® hearing aids.
>> Hi Erin, here's dad.
>> So are his friends and family, especially his wife.
>> That's why I got the hearing aids. Things changed to a point where about a week after
we had them. She looked at me and said: thank you.
So this is kind of neat.
>> It's wonderful working with something like Steve, because it gives me the affirmation
that what I do really does make a difference
and at the quality of the product that I deal with is really the quality that someone like
him would expect.
>> Stephen's advice to those who suspect they may have hearing loss?
Simple: get help.
>> A lot of guys are particularly kind of vain.
They may not want to use that word, but they are. They can survive anything.
And it's not sign of weakness at all.
And that's the message I really want to tell guys:
it's not a sign of weakness to wear hearing aids.
It makes your life better.