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"Thought up in Barcelona 2" is a book,
a compilation of success cases,
different projects, services
and business models
which involve
innovation, creativity or a design aspect
that makes the Barcelona brand
better known around the world through these cases.
One of the great things about this compilation
of about thirty projects
is that it includes different industries and sizes.
They range from Lékué,
which innovates in a traditional industry,
cookery products,
to other companies like this chair from Figueras.
It is the Bonamusa chair. People sit on these chairs
in the United Nations Human Rights Palace.
Other industries are represented such as sustainable transport,
in the form of Monty E-Bikes.
"Thought up in Barcelona" is a publishing project,
but there is
a huge business effort behind it.
"Thought up in Barcelona" tells the story of design success cases,
but the FAD and the BCD have made the effort
to study many other projects
and finally select these 33.
Monty Bicycles has always been
a company that has innovated.
It has been constantly innovating since 1983.
Seven years ago we got into the electric bicycle business.
And we have not stopped since then.
Lékué are the world leaders
in silicone cookery products.
We develop items
that help people in the Western world
cook more easily and faster.
We also try to teach them.
Madre Mía del Amor Hermoso has arisen
from our entrepreneurial spirit
and a desire to bring about a change in the textile industry.
We think about and defend innovation above all.
Our company was created with innovation in mind.
In an industry that meets the basic need for clothing,
we create a product that totally stands out
through fashion and technologies that already exist in the market.
"Thought up in Barcelona" is a very good initiative
to help these companies, which apply innovation to design,
reflect and use it as a platform
to export the Barcelona brand abroad.
This brand is already being used by 8% of the companies.
75% of them include it in their name.
Companies recognise that it is a very important asset
when selling the product in international markets.
I think it is an example of the competitiveness
of the business fabric of the city and metropolitan area.
By incorporating design, innovation and creativity,
the products or services offered here
are more innovative and competitive in the global environment.
Two days ago, we launched the book in London
and you could see you were at the forefront
of product innovation.
The Barcelona brand already exists. It is not a new brand.
We do not have to register it.
The brand exists.
What we need to do is support it
strengthen it, consolidate it
and naturally make it grow, if we can.