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Hi there, I'm Peter from the YouTube team. I'd like to introduce you to Video
Targeting which allows you to precisely pick what kind of videos to advertise
on and even the specific channels or videos. I'll walk you through an example
of how a Google marketing manager launching a new phone, the Nexus One, would
use the Video Targeting tool to target their advertising against relevant videos on
YouTube. Here is the Video Targeting tool. You can select the country you want
the ad to run in. And the ad format you want to use. We offer two advertising
formats to run on Youtube videos. An overlay that appears at the bottom of the video.
Or a 15 seconds pre-roll ad that appears before the beginning of the video. Then
you can either search for potential videos directly just like a search engine,
or by the audience watching the video. Audience can be defined by their age and
gender. Audience can also be defined by their interests. For example, you can
target audiences who are generally interested in computers and electronics. Or as
narrowly as audiences are interested in just mobile devices.
Youtube automatically classifies the subject matter of a video is being in certain video
verticals or categories. There are hundreds of video verticals with a
hierarchy of up to four levels. Verticals are ranked in order of
relevance. The ad specs column shows these verticals except overlays and instream
ads. The view count column shows the potential view counts per day. Add or
remove each line item with the buttons on the right. As you add
placements to your media plan, this will show a running total of the maximum
potential impressions you can achieve per day. Click the channels tab to see
individual channels, all Youtube videos uploaded by users live on the channels.
An example would be youtube.com/phonedog. Preview the channel by clicking the
pop-up icon. You can either add all the channels or just individual channels.
For precision targeting, click on the videos tab and add individual videos to your plan.
Click on the thumbnail to watch the video before adding to your media plan.
Click on the video vertical or channel to see those details and potentially add those
to your media plan. Now it's time to review your media plan. Remember,
you can load an existing plan at anytime, but it will
override whatever you're working on at the moment. First save it as an existing
or a new media plan. Then you can upload the plan to your AdWords account with
a simple click. Now you can save the plan to an existing AdWords campaign or
Adgroup. Alternatively, you can
create a new AdWords campaign or Adgroup within the Video Targeting tool itself.
Now all you need to do is get your AdWords account. Edit the bidding info if
it needs bidding. You're ready to go. To access the Video Targeting tool, go to google.com/videotargeting.