Tip:
Highlight text to annotate it
X
The technological capacity of the companies that are
in the graphics space is constantly evolving.
HP's R&D budget is in excess of $3bn per year
of which a significant portion is invested in
imaging and printing, and graphics as well.
But we also benefit from inventions and innovation
done elsewhere in the company
which we can apply to our printers.
This allows us to offer more productivity,
better inks, higher quality, etc.
As time goes by, our technology enables
cheaper production with faster speeds and
as a consequence the analog to digital frontier is constantly moving.
As you said before, analog printing will not disappear overnight
but the tipping point is getting closer every day.
On the other hand, this digital production technology
is directly linked to IT and data.
As a consequence new applications surface every day.
In the past we could not print books in small numbers
and today millions of books are printed in just 1 or 2 units.
Same goes for photo books and many other
applications that appear in the market.
We are just at the beginning of the information revolution.
It's a new era.
Those companies that invest in new technologies
like web-to-print, e-print, printing from the cloud,
B2C and B2B through the internet…
are the ones that will grow.
This is the moment we live in:
it's the information revolution
and this is where you want to be.
And HP is at the front of this, we are leaders in IT
and printing, and we are putting these two together
to offer service to our customers.
HP has been investigating and developing technologies
like the Latex inks, which are water-based,
and can perfectly replace solvent inks in many applications
and can be placed both indoor and outdoor thanks to their endurance.
This is a very big achievement because if we can substitute
let's say 70 or 80% of what is printed today with solvent inks
for Latex, the savings in terms of carbon emissions would be huge.
This is an incredible contribution to the sustainability of the environment.
The message I would like to convey is the following:
digital is here, it's not a discussion or philosophy.
Either you are in or you are out.
If you are in, what level of innovation are you applying?
Don't lag behind, be at the front. Make sure you discover these new pages,
understand them well and capture them.
Like other empires before, one is falling and a new one is emerging: the digital one.
This is a long transition and this message may not apply to some, but it's a wake-up call for many.
If you are unsure about the future or do not understand it well,
look for solutions now otherwise it could be too late.