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TYPEFI PUBLISH INTRO: video transcript
People from TYPEFI SYSTEMS, technology partners ADOBE and FUJI-XEROX, and customers LONELY
PLANET and THE BALL GROUP talk about Typefi Publish.
[Music and images from a print industry trade fair, final documents such as printed books
and reports, and documents in production in Word files and InDesign layouts are shown
throughout the video.]
>> VOICEOVER: Typefi Publish is the world's most flexible, powerful, sophisticated and
rapid publishing solution. WIth just a single click, authors, editors, designers and content
creators can produce consistently formatted, perfectly stylised documents.
>> CHAD PEARCE, Marketing Director, Fuji-Xerox: With our partners, Typefi, we're seeing this
rapid development of the capabilities to produce short-run print-on-demand books very quickly
and very efficiently.
>> GEOFF STRINGER, Production Manager, Lonely Planet: In time, it'll probably save us $800,000
to $900,000 a year, which is quite significant for us, it's probably about 10% of our production
budget.
>> GEOFF DUGUID, Managing Director, The Ball Group: The time that we save by using Typefi
is, is, for certain jobs, [it] can be as high as 70 per cent.
>> STEVE HUFF, Founder, Typefi Systems: When we started Typefi we asked ourselves, 'What
if?' What if you could take a simple Word document and turn it into something like this
�[Steve holds up a Lonely Planet guidebook] � a full book in under an hour. What if
you could synchronise all your print output in your organisation with your web output
and all the content stored on your database? What if you could, at the push of a button,
synchronise and make sure your brand was consistent across the organisation? Those are the 'what
if' questions that Typefi asked when we first kicked off. And those are the questions that
we've now answered.
>> VOICEOVER: Whether producing books, brochures, sales proposals or reports, Typefi Publish,
via a sophisticated automated web service, is available on demand across the Internet
and on every desktop.
>> CHANDI PERERA, CEO, Typefi Systems: Use of Typefi Publish is very simple. You write
your document in Microsoft Word, a graphic designer creates the template in Adobe InDesign,
and when you press the button, Typefi Publish, using its patented technology, takes that
content from your Word document and the design specifications from the design template and
creates the final document for you, within seconds.
>> MICHAEL STODDART, Creative Services, Adobe: The print industry in Australia today is looking
for automation, and looking to reduce costs, and increase their throughput. And a company
like Typefi, working with us as a local developer, and using our technology � Adobe InDesign
Server � lets them provide just that solution to our customers, and hence their success.
>> VOICEOVER: Typefi Publish can transform ordinary documents into perfect PDF files,
with all the correct fonts, colours, illustrations, logos and graphs. It can adjust the final
paper size, build in the correct page sequencing, provide appropriate drop caps and shadows,
arrange sidebars and figure captions, and format a table of contents.
>> GEOFF DUGUID: We do a lot of financial setting, and financial setting can be quite
laborious. What Typefi does is help, um, automate that once it's all been set up. So in effect
it's considerably faster, it'll cut about 60-70 per cent of our workflow doing the financial
setting.
>> MICHAEL STODDART: It's very important for companies to maintain the integrity of their
brand identity, and automation of the process is one of the best ways to do that. And that's
exactly what the Typefi solution provides.
>> GEOFF DUGUID: Facilitating collaboration between co-workers is actually something that
I wasn't expecting, and it does. Um, what we're finding is, they're getting up to share
things in a way they've never done before, and, and that's actually a good outcome 'cause
what it's doing, it's pushing knowledge through the whole process.
>> VOICEOVER: Typefi Publish reduces the time and cost of producing long documents such
as books by an average of 70 to 95 per cent, by getting rid of the most time-consuming
parts of traditional printing.
>> JUDY SLATYER, CEO, Lonely Planet: Probably the biggest benefit is allow the people actually
to be starting now to be spending all of their time using their judgement on what it looks
like, where things go, rather than cut and pasting and, you know, wasting their time
in sort of more menial tasks. It's helped us, for example, to get a new series to market
faster than we have ever done before, and I know it has saved us a lot of money, uh,
in this year, and will continue to save us money into the next year.
>> GEOFF STRINGER: Working with the Typefi team, we've been able to adapt it to our particular
needs and go back to them and say, actually, we need it to work a slightly different way,
can you make that customisation? And they've been able to pretty much make it do what we
want.
>> VOICEOVER: With its revolutionary automation, Typefi Publish streamlines the publishing
process to dramatically improve productivity and customer satisfaction, while saving publishing
companies thousands of dollars. It's the publishing solution of the future, available now.
>> www.typefi.com