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PostcardMania introduces DirectMail2.0, a new integrated, more effective
spin on the classic marketing approach. Direct Mail has always worked. You
rely on it because it is proven to produce results, but an old dog can't
learn new tricks. Or can he? In the old days, you would wonder when your
mail would hit, cross your fingers that it was generating leads, and
that your receptionist and your sales people were turning them into customers,
and hope that the people who got your mail piece and went to your website
decided instantly that you were great and became instant customers.
Well, my friend, your marketing is about to get a lot sweeter. Here's how
PostcardMania's DirectMail2.0 works. Your direct mail piece is coded to tell you
exactly when it is delivered, giving you prediction on the exact days it
will hit, allowing you to ensure your business is ready for the additional
traffic. A call tracking number is used on your mail
piece, which sends all calls directly to your business but records and
tracks them, giving you exact reporting on how many responses you received
and allowing you to improve your reception and sales process if needed.
Next, web code is added to you website so that anyone who visits your
website from your campaign and doesn't become a customer sees your ad
displayed on thousands of other websites through the Google network until
they become your customer. Welcome to integrated, more effective marketing,
more revenue, and general marketing zen. Welcome to DirectMail2.0.