Tip:
Highlight text to annotate it
X
Hi everybody! My name is Matt and I’m the Social Media Manager here at Volusion. Welcome
to Two Minute Tuesdays, where we give you two minutes of ecommerce advice to bolster
your online success. Whether you’re spending a lot or a little
bit of time on Pay-Per-Click advertising, you always want to make sure that your ads
are as effective as possible, but sometimes that’s just not the case. Pay close attention
because today I’ve got five reasons why your Pay-Per-Click ads just aren’t working.
The first reason why your ad may not be working is simply because your headline is off. So
to make sure that your headline actually works, you want to make it enticing and that you’re
giving people a reason to click. You’ll also want to make sure that it includes the
keyword or that it’s close to the query that the user made in the search engine.
Secondly, your keyword list just might be a little too short. Remember that there are
a lot of big players that are spending money on generic keywords, so if you’re advertising
using general keywords you might want to switch over to the longtail which are longer keywords.
That way, you might get more *** for your buck and more importantly, make sure that
your ads show up a lot more often. Thirdly, your ad quality just might not be
up to par. Essentially your ad quality correlates the relevancy between the user search query
and what’s in your ad. This includes the headline, keywords within the copy and of
course, the information within the landing page. To make sure this works, you’ll want
to go through and have all of your keyword groups serve ads that are actually relevant
to the search term at hand. Fourthly, if your bid price is too low, your
ad isn’t going to show up. Remember that the more you bid that higher the chance that
you’re going to have a great placement, so go through your bidding tool and make sure
that you are on par with your competition and that’ll really help make sure that your
ads appear and hopefully entice people to click through.
Last, but not least, you need to make sure that your landing page actually delivers on
the promise that you’re making in the ad itself. Your landing page is where people
go after they click into your ad and you really want to make sure that it has a connection
between the two pieces. So, if you have a coupon listed on your ad, make sure that you
have that on your landing page as well, again, just to have that continuity.
Hopefully these notes will keep your ads on par to make sure that your click-throughs
are there and more importantly, sales are coming through.
If you have any questions, just leave me a comment in the box below and we’ll get right
back to you. From me to you, happy selling!