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What do you think of when you hear the word "Myspace": Failed social network? Glitter
graphics? Auto-playing Nickelback videos? Well, whatever it is, you wouldn’t necessarily
be wrong. However, Myspace has went through a drastic, massive, huge change.
Now, just the other day I got an invite to the new Myspace and for once I never thought
I’d say I’m actually excited to get invited to the new place. But I’ve been checking
it out and doing all sorts of stuff with it and it’s really amazing.
Whatever you thought about the previous Myspace, just completely pull those thoughts out of
your head like in Harry Potter where Albus Dumbledore uses his wand to pull memories
out of his head, and then puts them in this vat thing.
Pull those thoughts out and just throw them away because Myspace is completely different.
Now, it’s heavily music focused. A lot of people are wondering if it’ll take over,
if people will move away from Facebook to Myspace, but that’s just the completely
wrong thinking.
Myspace is no longer a Facebook competitor, Twitter competitor, Google+ competitor, whatever.
It’s now a Spotify or Pandora competitor. Anyways, the design is just amazing. It’s
very smooth. Instead of vertical scrolling there’s horizontal scrolling which is actually
really nice and I haven’t really seen that done before.
You can check a link to an actual post that I wrote here which has all sorts of screenshots.
The main point with all this is that just because the game has changed, doesn’t mean
things are over.
Myspace, with this redesign, with this whole reinvention, is showing exactly that. For
so long, we’ve crapped on it. We’ve made jokes. It’s really been the butt of jokes.
But reinvention can happen at any moment.
Will Myspace be successful? Will it get millions of users and have millions of people using
the site on a daily basis? Who knows. No really knows at this point. However, it’s a huge
change.
The same thing can be looked at in your business, even your social media presence. Can you reinvent
yourself? Can you do something different? Can you find a way to get even better results
out of what you are currently doing?
Albert Einstein has this great quote that says “The definition of insanity is doing
the same thing over and over again and expecting different results.” For so long, Myspace
was doing just that. They kind of rebranded a while back with My____, but let’s just
be honest: That was a complete disaster, it was a horrible, and users continually left.
What things are you currently doing? Are they working and if not, why not make a change
and even possibly go the route of Myspace and reinvent yourself? There’s always room
for improvement. Just because the game has totally evolved and maybe your competitors
have evolved, doesn’t mean that it’s over.