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I'm Mike Evans. I'm based in Devon in the south west of England.
I'm a commercial photographer. I've been practicing photography since 1989.
We shoot a wide variety of subject matter from interiors to people and yachts.
This is the Princess 72 Motor Yacht. I recently shot the interior of this boat.
The challenges of shooting in an environment like this
are the confined spaces you find yourself having to work in.
Shooting with the 645 full frame sensor and 28mm lens
really enables me to capture the most out of this cabin.
I can use the file straight in the vertical and still have a big file to work with.
I've been shooting with DSLR's for the last 8 years
but last year we decided to make the move to medium format.
We need an image we can use as a portrait and a landscape.
We put so much work into the actual construction
of what we are doing, the planning, the detail, the lighting.
Everything is planned and thought through.
I felt that the point of capture, the most important bit,
was not in the same quality as everything else we offered.
Because we aim high, we decided to make the change.
I think there's a nice chair we could use that would pick up on the beach theme.
Great, let's try that!
I was in Palma shooting a 40 meter yacht for Princess,
and the marketing lady that I normally work with wasn't there for the first two days of the shoot.
She flew in on the third day.
We had a get together in the morning to review all the images
and the second that she looked at the first few images on my laptop, she said to me:
What have you done differently? These images are amazing.
What are you doing that you haven't done previously?
At that moment I realized that we've made the right decision and right investment.
We'll go into Capture One and pull out that lilac color that's running through there.
The desire for high quality comes from within.
It's a strong desire to create the very best that we can
and to be as creative as we can and to keep pushing those creative boundaries.
This camera has definitely helped me to open up all that creative potential.
On the final image here, let's just try and correct that color.
Phase One always seemed to be a world away from us
and yet once it was explained to us by Phase One
that we could look at a refurbished unit.
The backs go back to Phase One and are completely checked over.
We could quickly see that actually this is something we are capable of joining.
Through that we would be able to access one of the best camera systems in the world.
I love the way the colors tie in here.
It's like I've been given this fantastic toy box.
It puts a big smile on my face everytime I use it and I take it out the case,
because it's just terrific, and I'm spending another day with this piece of kit.
Wonderful. It's really good.