Tip:
Highlight text to annotate it
X
AMERICUS REED II: Marketing is fundamental.
Marketing is really everything.
You can have the best product in the world, and if no one
knows about it, then it doesn't mean anything.
CHUCK PORTER: You have to people, and people are engaged
by entertainment, or information they want.
PAM EL: People want truth.
They want honesty.
They want advice.
They want someone who's going to have a dialogue with them,
not someone who's going to preach to them.
DAVID ROMAN: It's much more working with an audience to
figure out what really is relevant to them, taking the
cues from them.
DAVID KIDDER: Marketers that go into the marketplace and
kind of spray and pray their advertising dollars are at a
significant disadvantage to marketers who understand the
purpose of channels, spend well, and then connect and
measure and optimize.
ERIC SCHMIDT: There's a new way to do marketing, and it's
to do it with numbers.
Now, with these new systems, you can measure them.
And it seems to me that with the kind of technologies that
the internet brings, you should be able to measure
almost everything.
SAM TRUJILLO: You have television.
You have print.
You have digital, and you have other vehicles that use
business-to-business or consumer.
It needs to be at the right place at the right time and
don't think about it as either/or.
CORNELL BELCHER: Well, I worked for the Obama campaign
and for the Democratic Party.
And if you look at where the campaign put advertising,
everything from video games, places where we can
communicate, or we can sort of draw or drive a message on
vehicles that we know they're on.
JONATHAN CARSON: Social marketing, or word-of-mouth
marketing, is just a crucial area.
So understanding how marketing messages are not only
effective in the first distribution, but then
understanding how they gain effectiveness over time as
consumers carry those messages to other consumers, that's a
very, very big and important factor for marketers to be
thinking about.
SHELLEY ZALIS: At the end of the day, we have to say there
is consumers, there our brands, and how do we create
relevant and meaningful conversations with them that
engage and delight them, and make them want
to come find us.