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When you're operating in an industry, whether it be in the water industry, the power industry,
manufacturing industry -- whatever industry, you have a defined role. Whether you are an
operator, you're an engineer, you're a foreman; you're an executive -- and what we're suggesting
is that you get the data that you need filtered to where you are. This is one of the key differentiators
that we have at GE, but also we feel our customers are telling us; that this is a big differentiator
to say , "I'm beside this machine, I'm an operator." These KPIs matter to me, these
alarms matter to me", and they are delivered to you in real time. But an engineer would
see summarized information about the performance of a mixer that matters to his role; because
he bought the machine for the company, he's enforcing it with the supplier, and that's
KPI matters to him. It doesn't matter to him the day-to-day operations, because that's
not his role. And then bubble that up all the way to the executives where they want
to see status and summarized information, and not data that's thirty days old. They
want to see, today in the last five hours, on my galaxy, I can pull up an app and see
statuses.