Tip:
Highlight text to annotate it
X
Process Innovation
Contents Innovation
Customer Care Innovation
Hyundai Motor Company recorded 4,060,000 cars in worldwide sales in 2011
keeping a strong stance as a global corporation
receiving positive reviews in America and Europe.
In midst of ever-increasing competition with foreign brands in the domestic market,
Hyundai sought FRUM for a sales environment innovation project
in effort to increase sales incorporating latest technologies
as well as reinforce its brand image as a global innovation company
Absence of organized sales process and scattered necessary contents
made it difficult for effective utilization by the sales force
Moreover, considering the high average age
application of new technologies had to be made easy for the sales
force to intuitively use and communicate with the customers
A basic sales process was established through benchmarking and an interview
with Hyundai Motor Company and well as its competitors
Also, through analyzing the needs for each process,
a tablet PC application
'Smart Planner'
that aids the entire sales processe
from the car masters' consultation to car deliveries
was planned and designed
UI was planned for car masters to meet the needs of various sales methods
and customer's needs in sales consultation
and for those who are not familiar with devices to use devices with ease
Moreover, information on various sales support and contents
from the headquarters are updated on a real-time basis
and the application was designed to minimize Time to Market
The existing forms for estimates have been simplified and visualized
and it can now be shared immediately
in the form of digital estimates
With 'Smart Planner' as a first step towards improving the digital sales process
standardization of sales process
smarter consulting and faster estimates
were made to improve customers' satisfaction
Furthermore, it is connected with the CRM system
to provide a foundation for better customer service
and sales environment