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... and if people don't pay at the end do you find something different about whether you go and market to your donors from people that
support your cause. Yes, I'm just thinking, and I used to do this a long long time ago when if we had some people who wanted to go into the London Marathon, for example, didn't get
their own place and come to the charity, and actually, they don't care about the charity, actually they just want their free place. So they were the people that wouldn't pay any sponsorship.
And we had like about 10 runners each time but what we then got into the position of doing is
rather than asking for deposits, actually doing background checks on the people and looking for their membership charity and if they could show they
had an affiliation to the cause we would give them a place because then we knew they were more likely to raise the money
whereas actually if they were a runner we actually found we were much less likely to get the money.
What we do is we tend to set our targets lower though because realistically with my manager wanting £2,000 and I actually have thrown myself out of a plan and swum for the charity I work for. Do you know what?
I did that for before I worked for them, so that's the other way round. So what, my point
being, is that for us, it's more important that we fill the places and rather than having 10 places and, like you said, rolling forwards for the year ahead and a year ahead, we prefer
10 places and want to raise £1,000 to £1,500 rather than £2,500-£3,000 because sometimes it can be very off-putting and because we don't vet, if that's the right word, what sort of...
how they're able to fundraise we don't then therefore have to sort of... it's like a loss leader, if you like.
But it has to be said what you don't want is 10 places where actually you're paying for those places and you're not getting anything in return. No.
Yes.