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frank luntz says it's hot
republican pollster and strategist
and he was that uh... the republican governors association for that
and he was telling them
one of the different words and phrases that they have to use
and different things that they have to look out for
we now have that information we have as presentation
and it is
also now what
first thing he says
i was so scared of this anti wall street effort
on friday dash
are absolutely delighted
harris on top republican strategy is this a instead have abided by wall
street
weicker's he's pulling on it
and the polling is saying that all the american people like that
get a lot of it she says
they're having it
impact on what the american people think of how cool is it
not only are they succeeding then get into the core of capitalism but i'm not
even sure i believe that
but they are in a panic here leads in the next part of what he says
whatever
into ovoid these phrases
income inequality and paying their fair share position really resonate with the
american people for the other side
we wonder what occurs when i got a great income inequality right so they're like
one for the hills when you hear those things don't talk about that
this is going to kill us
uh... that he says by cab losing quote
i've tried to get that were removed
they work for replacing it with either economic freedom
or free markets
by the way when one says it
it's as good as gold you'll now see on your television sets
republicans ad nauseam talking about quote economic freedom
and free market watch for it it's going to happen it's like clockwork
he continues
the public still prefers capitalism to socialism
but they think capitalism is in more
and it was seen as the fed is of course wall street
end quote
we've got a problem
anything positive got a problem that's exactly what they're doing
bulb for the republican party is to protect
the topped the rich that one percent as he's gonna explain further a little down
here in his presentation but let me say its
it's actually better than i suspected occupy wall street is working so well
event issue income inequality is so large in the country
that and they are considered going to discover what the new strategies
are not begin turning his troubles in his self that's an amazing fact
by the way something i'm not even in favor of i like apples and i think we
just have to fix the system
this huge problems with it but it can be fixed
now that the way guess too taxing the rich
he's like
find a help then run for we don't talk about taxing the rich you know why
as american people
tolley want to tax the rich
listen this quote
if you talk about raising taxes on the rich
if you talk about uh... at then what happens is the public response favorable
so i don't do that
he says but if you talk about government taking the money from hard working
americans
the public says no
taxing the public will say yes
that as a republican saying basically we have lost
that american people want to tax the rich they want to raise taxes
so stop talking about it that is what our talking point for the last
thirty years really
cut taxes now when we say that we looms
so now which is a dialogue with john about economic freedom
and how we
and that taxes are low voter type so they're taking money not from the race
were from hard working americans
here it is the whole language
because we've got an annihilating going on here for republican messaging at this
is a huge memo
he says about uh... the middle class
they came out with the flight is on hard-working taxpayers referring to
democrats
which is saying we defend the middle class and the public will say i i'm not
sure about that
but defending hard-working taxpayers and republicans have the advantage
you understand the relevance of that he saying toward even call them the middle
class anymore
who's the minute you say middle class
american people think
republicans are against the middle class democrats are for the middle class
i'd
tell you meant i've never seen a more relevant
secret political memo in my life that got a godly
this is a weakening spot by the middle class in order to traders in people's
minds that were against them with a social worker hard working americans
which all by the way it is also the court worked for the rich which is funny
he said how about government spending this is another usual solar opponents
he says quote this is not about government spending
it's about waste
that's what makes people angry in other words if you say hey we gotta cut
government spending now the polls a red and they said no we don't
we don't think that's the problem
so they have to read frame it in as in terms of waste by the way if you really
want to cut waste you've got to know the difference apartment after all the waste
that's right
now of course he was a void that as well
he says
uh... when you're talking to somebody who's an occupier somebody from aunt by
wall street
now you would think republicans a part of an amount that so they normally do
write is like no basically we've lost so here's what you have to say instead
first off
here the three words for you all
he's done this a republic and governors
i get it
i get that you're angry
by getting you seen any quality
i get that you want to fix the system
so he saying biotechnology what you're saying is true because i've seen the
polls and i can't fight against it
so instead of one that i have to do
is pretend that i'm on your side
fun now you're gives a governor's all the terminology
now while they're protecting the rich they could pretend to be on their side
so-so fighting occupy wall streeters off
from our end at bath ac uk enzymes inside farrow ball now
also on what do i want to call the richest that because it is no way of
defining the review articles he says that you are the words that you need to
change
and put in place of rich basically
small business owners
job critics that we've seen that before there or do you think those
loves came up with those earlier but you never called the wreaking havoc on the
top right small business owners job creators
and then to others have been attitude was part of a wristband innovator
okay
so those of the new code words for the rich
so that of course that the republican do their main job is to protect the rich
and then when you talk about wall street is like well we're losing on that right
instead redirected
to hating our washington is that quote
you shouldn't be occupying wall street
you should be occupying washington keep these lower useless delighted buyers
you should occupy the white house
this is the policies over the past few years that's been causing this problem
in other words take your legitimate anger which we can no longer flight
and make sure you misdirected towards that democrats in the white house when
in fact wall street's causing a problem
in the it's detailed
that he said he's got even guidelines for how to help
protective bonuses of the wall street backed out
you shouldn't call the bonuses anymore
you should call them
paid for performance
examples that
this memo is
it is basically a mission
they're republican or completely for the rich
it's an outline of how they could protect the rich
by using she cannery and it could be a interesting in different terminology
and number three most importantly for the first time you got the biggest
republican pollster strategy saying
no mas
we've lost on policy we have to do what the complete redirection on language
otherwise we're gonna get
including saying that we're totally without the prior wall street
and we get to bed economic inequality
i did not expect this victory could be this complete
find startled by that
now understand the politicians have not reacted to you
so you're not saying that victory and i a television screens
you're not seeing it in the media uniting a scene from the republican
it copy has yet right
monsters the first
person to do it he's the one that says gets of snowball rolling
they're just getting these memos they just getting these polls so now
you'll probably begin to see that
new direction for the republicans which of course as the memo outlines
and other misdirection
to get to their ultimate objective which is to protect the rich
that's amazing man
in order to israel
their is uh...
not anger
rage in the country
about this kind of quality
about how the system's been fixed by the wall street guys and the top one percent
that american people
dead it no matter how much washington
and the media tried to cover it up