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Being successful in the internet is the dream of 9/10 young people around the internet. I would say it’s the dream of 10/10 people, who make videos of all kind.
Yes, and now you’ll meet the mystery guitar man who discovered the road to success and to wealth
In the last 6 months, a phenomenum of the internet is attracting the attention of 70 milion people of the whole world.
A Brazilian, who lives at Los Angeles, California, is sharing criativity in the land of the stars
Known as Mystery Guitar Man,
he’s a young man who transformed his room in a studio to play with the world,
in english and, sometimes, in portuguese.
We’re at West Hollywwod, trying to find the mystery place
where this 21 century’s showman uses art and technology to share funny videos, full of criativity, on the internet.
Here’s where I make my videos.
My real name is Jonatas Penna
I was born in São Paulo, Brazil
I’m always thinking about new ideas.
I bought this harmonic and I was wondering “ What should I do with this?”
Joe Penna is 23 years old.
He have an accent cause he came to USA with his parents when he was 13.
He grew up, was accepted at the medical school and left it all.
He decided to lock himself in his room, living the days making videos to share in the internet.
He lived like that during 4 years, without money to pay the rent
It was good because I learned to make more videos, learned to deal with technical things, you know.
Technic and interactivity are joined.
What happens when he asks his fans to send a picure grabbing a colored paper?
His popularity is rasing.
In the internet, people telling to other people about the videos made an incredible effect.
In each view of my video, I earn something like 0,01 or 0,001 cent
How many views do you have? - 73 million.
$2.000 a $3.000 a month, payed by a internet videos service.
He receives invitations from the whole world to direct short movies, that profited $250.000,00 .
I’m not worried about the rent anymore.
In the internet, Joe Penna defies his fans, guaranteeing that he can create videos and songs with anything.
If it makes noise, it is a musical accent.
That will be music.
The virtual world’s star is recognized at the streets of Hollywood, by fans of all ages, from the whole world.
Once a week, Joe brings a letter box to his house.
I don’t know where this will take me.
A clue appeared.
Joe Penna was choosed as one of the revelation directors of the year, by the organizers of the Cannes Publicity Festival,
one of the most important festivals of the world.
And it all began with videos created inside of his room.