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FREDERIC BONN: It's actually crucial, in our world, that
actually creativity and technology merge together.
We can not do anything without technology.
And I think it's very important for us creative to
be very close to technology and have all this knowledge.
And even our creative people feel pretty knowledgeable
about technology and what we can do.
And working closely with developers is crucial to
whatever we do.
I think the idea is that in whatever we do, we're trying
to always stay relevant to the users.
And relevant, and informative, and entertaining, or creating
conversation.
And that's the idea.
So when you have a mobile device in your hand,
obviously, it's about being local,
because you move around.
You have it with you at all times.
So are we staying relevant on a local basis?
And that's where we think about, all right, what are
going to be the apps or the functionality that we develop?
Or are we going to connect our brands with users on a
relevant basis locally?