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Acxiom helps marketers reach their customers in this very simple way: Give the information
they need in order to make that action. Data without action is empty. It doesn’t do anything.
What Acxiom is trying to do is make that data easily available, but then also insightful.
So you can either do the consulting on your own or we can do the consulting for you to
help you understand what that data means and the connections to your customers. We are
in a world that is moving either through mobile device, desktop computer – anything that
we have that is an advertising medium or a medium in general to very specific pieces
of marketing that help the consumer understand and build a relationship. And many companies
don’t have that information to format relationships, either through previous position or propensity,
or through just interest in category. So what we’re doing is trying to give companies
the ability to better understand their customers, and get more relevant, because that’s where
we see the path of marketing going.