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LORRAINE TWOHILL: I think 2010 is very
exciting for all of us.
I think it is going to be an upturn.
I'm optimistic that this is going to be
an upturn for everybody.
I think it's time to thoughtful about how to
accelerate our activities and think about reaching our
consumers quickly, getting out there with a very strong
message early on in the year.
Thinking smartly about how to embrace the many choices of
media around us and communication channels in this
crazy new world where there's so much going on.
Just being very thoughtful about where we want to appear,
what we want to do, and how to create a compelling outreach
that works in terms of telling our story to our audience.