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ALFREDO GANGOTENA: I would say I'm very jealous of certain
brands, because they have received an extraordinary
transformation.
Think about sneakers.
Think about the way they used to be just 10, 15 years ago--
what I call, the smelly sneakers in your closet.
Today, Nike is a fashion brand.
Nike has transformed the body of people.
I'm new to New York City, and I'm just
watching Central Park.
I now say that there are more human beings in Central Park
than squirrels.
And they're all fit and lovely looking, thanks to Nike.
Therefore, such a brand has transformed itself from being
a utility, into becoming the expression of the person.
And I'm pretty sure that this brand and others are extremely
close to the heart consumers, simply because they embedded
betterment of themselves.
MasterCards--
We like to say, "There are things that money can't buy.
For everything else, there's MasterCard." We think we're in
the same camp.
We offer priceless experiences to people in a way that
payments in ordinary ways, for example cash, doesn't achieve.
So becoming your best friend, one of the top 10 brands that
people cherish, is definitely one of the key goals of
MasterCard.